Hootsuite is a social media management platform that allows the user to keep track and manage a number of their social media network channels in the one place. The platform allows businesses to monitor what their competitors are doing, as well as what their own fans are engaging with. Activity on different social media channels can be responded to instantly while showing what is trending in your business’ industry.
Below are some reasons you might want to consider using Hootsuite to manage your social network channels.
Monitor Multiple Streams
Hootsuite allows you to manage many different social networks in one place, you can manage the following networks:
- Facebook profile, events, groups and pages
- Linkedln profiles , pages and groups
- Google+ pages
- WordPress blogs
It allows you to post to multiple channels at the same time, but make sure you are mindful of the different audience on each platform, and tailor your content accordingly.
Businesses that re outsourcing their social media management and are using Hootsuite can also have more than one person managing the account. Unlike Facebook and Instagram, where each user must know the password for the account, Hootsuite allows you to log into the system with individual passwords and still manage all social network sites.
Hootsuite as a team management tool allows you to allocate responsibilities to different team members while still being able to monitor all activities being carried out. This means that there is no confusion as to what tasks have or have not being completed, while ensuring that there is no double handling of tasks as a whole team can monitor them all.
Analysing and reporting
Hootsuite offers analytical tools and customized reports that can help users figure out how well their marketing strategies are faring in the social space. All reports can be shared, exported and printed to be used to better the brands marketing activities.
Managing Customer Service
Users can monitor all social accounts and brand mentions allowing them to connect with their audience on a personal level. Hootsuite can help identify issues quickly, resolve problems effectively and create positive response times to issues.
There are more features to Hootsuite that could aid your business in getting the most out of social media networks, but ultimately Hootsuite allows you to plan, schedule and save time on your online social media marketing campaigns. It also provides reports and statistics to help pinpoint where you might be going wrong or where you are achieving in your brand development. And finally, it helps track and monitor the market of your chosen field to see what your competitors are up to and what your customers have to say about your brand.
Contact us today to see how we can help with your social media management, or download our checklist below to get started: