360 Degree Media Group Blog

What Is Google Adwords?

Posted by Amy Baker on Dec 27, 2014 4:00:00 AM

Google Adwords is an online advertising services that places advertisements on the top, bottom, or side of the page for a particular search query. The choice of ads depends on the reliance of the keywords of the search query. For example, if somebody searches “golf clubs,” the ads displayed will be sports equipment, or more specifically, golf equipment stores.

Google Adwords can work for practically any budget

As you only have to pay if people click your ads, so very little money is wasted. To use Google Adwords, first make a Google account. Next, sign up for Google Adwords and you will be guided through the process. You will get to create your own ads and choose your keywords, or the words and phrases related to your business. When choosing your keywords, consider what someone might search in Google if they were looking for a product like yours. When people search on Google using one of your keywords, your ad may be displayed next to the search results, so you know your audience is already interested in you. These people might click your ad and immediately make a purchase or just try to learn more about your product.

 

Google Adwords Introduction By The 360 Degree Marketing Group

 

Once you are settled into Google Adwords, you may want to reach more customers. The Google Display Network will help you achieve this, which allows you to choose from text, image, and video formats to communicate your message. You will also be able to target the right user in the right context using Google’s contextual targeting technology, which automatically matches your ads to webpages that are most relevant to your business. Finally, Google’s Placement Performance Report allows you to measure and optimize your results. It allows you to review your ad’s performance on a site-by-site basis by showing impression, click, cost, and conversion data.

Cost of Google Adwords

In terms of costs, Google Adwords can be as cheap as you want it to be. The amount you pay is really up to you. For example, you can set a daily budget of $5 and a maximum of ten cents per click of your ad. The most important thing to remember is you’re only charged if someone clicks on your ad, not when your ad is displayed, so you’re paying for results.

Google Adwords is an efficient online form of advertising that many companies have found success with. Big or small, global or local, Google Adwords can work for your business. We hope we have given you a sufficient introduction to Google Adwords. Contact The 360 Degree Marketing for more information regarding Google Adwords advertising. We can also help guide you through the entire process, simply contact us

Topics: Google Display, Google Adwords