360 Degree Media Group Blog

Effective web design and how you can achieve it

Posted by Amy Baker on Dec 16, 2014, 4:00:00 AM

A successful, well-designed web page can dramatically increase positive brand associations and the audience’s perceptions of and experiences with your business. This blog will look at the important elements of web design/layout that businesses should incorporate to increase the effectiveness of your page. 

Websites that are not well designed tend to perform poorly and deter away potential customers that might have been after your services.  There are many factors that affect the usability of a website; it is not just about web design (how good it looks), but also function (how easy it is to use it).

Web Design by The 360 Degree Marketing Group

It is easy to create a beautiful and functional business website; it is as easy as keeping the following design elements in mind:

Purpose

Good business web design always caters to the needs of your users; are your users looking for information, entertainment, some type of interaction, or transaction with your business? 
Every single page of your website needs to have a clear purpose and fulfil a specific need for your website users in the most effective and simple way.

Communication

People on the web are usually in a rush and want information as quick as possible; it is therefore important for business web page to communicate clearly; make your information easy to read and digest. As part of your website layout, some effective tactics should include organising information using headlines and sub headlines and using bullet points instead of long windy sentences.

Typefaces 

In general, Sans Serif fonts such as Arial and Verdana are easier to read online. The ideal font size for easy reading online is 16pt and stick to a minimum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.

Meaningful Graphics

Graphics are important, as they lend visual variety.  However, don’t overuse them, and make sure that they add meaning or context to your written content.  Do not overload any one page with more than 3 or 4 images.

Functionality

Every part of your business webpage should work quickly and correctly. Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company.  Across your website, everything should work as expected, including hyperlinks, contact forms, site search, event registration, and so on.

Think ahead

Design your business website with room to grow, where you have the ability to add more sections.

You never know when your next business venture may be.  Redesigning your web page can be more costly than simply adding a few changes to the original web page layout.

Search engine optimized

There is no point in having a well developed and effective web design and not having any traffic going through.  There are hundreds of rules and guidelines for effective search engine optimization or getting your web page out there.

To start off follow these simple rules:

  • Include plenty of written content in HTML format. Don’t use flash, JavaScript, or image-only objects for your navigational items
  • Use your important key words frequently and appropriately in your web content
  • Minimize the use of tables, and use Cascading style sheets for layout and positioning; keep your HTML code clutter free
  • Leverage your links – make them descriptive and use your keywords in the link text.

Search engine optimization is a great tool to get your website out there; it is, however, a lot of work for a business owner to accomplish by themselves, and that is where we come in. We can provide you with more information and also take care of it on your behalf. 

It is important to understand the characteristics that can make or break the effectiveness of your business web page. An unattractive or poorly built site will do more than hurt your business than to help it. Above we looked at general components involved in making a successful business website.

If you would like more information on how we can work together to create an attractive and functional website, feel free to contact us

Topics: website design, web design