Most marketers can only hope of producing content that goes ‘viral’. While it is not something that can be easily or definitely achieved, there are certain strategies, traits, and common features that one can implement to increase the likelihood of this occurring.
This blog post will discuss possible strategies and approaches that can enhance the viral capacity of the content you are producing/sharing, mainly the benefits of being original, emotionally engaging, and having a high degree of ‘stopping power.’
Every marketer understands the potential that exists with viral advertising, but creating viral content that travels virally is no easy feat. Below we have put together a list of actions that you can employ in your online advertising to create reaction to your content.
Here are the highlights
Emotional stories aren’t just the heart wrenching stories you see on the news at night; if done right, this form of content can evoke viral emotions as part of your online marketing strategy. Stay away from advertorial content and overly branded assets. Create viral content that pulls your customers’ heart strings.
Interact with your customers
Interactive projects are highly sought after by consumers. Find ways for your viral advertising to incorporate more interaction between you and your customers.
Viral Content has great headlines
Headlines are the most important piece of your viral content. With the current information overload we all experience, we read headlines and then decide whether it makes sense to actually see the content in question. If your headline doesn’t get attention, neither will your content.
Get published by influencers
You cannot drive your content viral by yourself; you need influencers to help you.
The following approach can be used:
1 . Find thought leaders in your industry (bloggers, Twitter users, and journalists)
2 . Build relationships with them; help them in any way you can
3 . Ask them for feedback when you are creating content for online advertising. Involve them in the content creation, and showing them the finished product will usually prompt them to promote your content.
Viral Content is innovative and original
Viral content has to be innovative and original, although about 98% of content is a spin-off of something else on the web. Here is an example of a viral video advertisment that had great success due to the bizzare and comedic approach. Having original and eye catching content is the key to getting your online advertising viral.
Many marketers have been quick to point out that it is impossible to create viral content and that virility is not a product in itself but an effect. However, viral advertising can be achieved if well planned and well executed.
For more information on how you can make the most of your content using social media marketing, download your free copy of our social media checklist by clicking the link below: