With many businesses now active in the digital world, and more specifically on social media platforms like Twitter and Facebook, it has become increasingly important to educate ourselves in social media.
A positive, well-received social media page can enhance your business’ reputation significantly, while one that fails to engage audiences or receives negative backlash can be hugely damaging. One of the simplest methods of measuring for social media success is the amount of followers a particular page has, as this generally reflects popularity and brand familiarity. This blog will divulge several ways to attract more followers to your business’ social media pages. These include posting regular and engaging content, a professionally written bio, using hashtags, engaging with other users, and creating shareable content.
As a small business owner, allocating an amount of your marketing budget to social media marketing is one of the soundest investments you can make for your business in the long run. These days, businesses are allocating on average 28% of their marketing budget to digital advertising.
Here are a few simple steps you can take to enhance your business’ reputation significantly and gain more followers on Facebook:
Connect With Other Page Admins
Connect with other page admins who have similar demographics to yours. You can promote each other. Make a connection with a business that might compliment yours; for instance, an ice cream store might want to connect with a local pizza shop. Ask them about doing some cross-promotion and share each other’s posts every once in a while. This can be a great way to become more visible to their audience and help you gain more followers.
Share Original Content
Content is still king, and when people share it, your company name travels with it.
Think of new ways you can add original photos as part of your content. Maybe it’s a screen shot from a hot tip, or maybe it’s a photo of something happening behind the scenes of your business that asks people to caption. Or you can add an inspirational or thought provoking quote to a photo. The more creative the better, here are a few examples if you are looking for inspiration.
Tag Your Page From Your Personal Profile
Make sure it’s easy for your friends to like your page. When you put up statuses on your personal page, tag your page.
Link Your Profile To Your Page
This is very simple to do. When people list where they work and it is not properly linked to their Facebook page, a strange community page is created with the same name and it has a suitcase icon, leading people to start liking that community page rather than your real Facebook page. All you need to do is delete the community page from your work and education section in your about area, then add in the correct Facebook page.
Advertise Your Page On Facebook
As a part of your social media strategy, there are many options available to advertise your Facebook page. To get the most out of your Facebook advertising and generate more likes, I suggest you use a Sponsored Like Story. This will advertise your page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your page.
Run A Contest
Running a contest can be a great way to expand on your Facebook marketing and get new followers.
Investing in social media marketing is vital for your business and can enhance your business’ reputation significantly. With these simple and manageable tips, you should be able to attract more followers. If still in doubt, enlist the help of an agency to help you plan and execute a well thought out Facebook marketing plan that can lead to great results.
For more information about how to make the most of your social media profiles, download your free copy of our social media checklist by clicking the link below: