Businesses are constantly searching for ways to gain a competitive edge over their rivals. In terms of marketing and advertising, there is an abundance of avenues through which this can be achieved. When trying to reach and eventually attract large audiences, businesses often look towards the big players in TV, radio, newspaper and even online to achieve their respective goals and targets. But why not outdoor advertising? Or more specifically scooter advertising?
Scooter advertising has a large reach
The effectiveness of any advertising is concerned with its ability to reach as many of the targeted audience as possible, and more often than not, in the most cost-effective fashion. While the merit of using traditional mediums has been proven time and time again, you generally get what you pay for, and for many small businesses this may not always be the most practical or beneficial method for them. There are a host of benefits to be shared by implementing alternative outlets that mainstream ones cannot provide. In regards to scooter advertising alone, Media-V lists targeted reach, flexibility, cost effectiveness, high impact, and versatility as its key benefits.
One of the simplest ways to distinguish yourself from your rivals is to simply be different. While other examples of outdoor advertising including billboards or bus-shelter advertisements have the potential to be ignored or overlooked, the unique nature of mobile advertising commands attention. The eye-catching, innovative and eco friendly qualities ensure that distinct, lasting messages are delivered to your target market.
Mobile outdoor advertising
Mobile outdoor advertising provides a unique opportunity for advertisers to reach targeted and segmented audiences based on factors such as their geographical environments or lifestyle choices. Thus, with the enhanced flexibility afforded by Scooter Advertising at your disposal, your business will have the opportunity to control the timing, frequency and location that your advertising is seen. The trailers and moulds themselves also have the capacity to be altered towards your business needs, allowing greater flexibility for design.
By using this method for your business, you allow for precise geographical targeting in areas of high foot-traffic in locations that your target demographic will be, and at times when potential audiences are at their peak. However, not only can you pinpoint the location of your campaign to target areas that your desired audience frequent, but also leverage off a range of special events and product launches to further increase the impact of your advertisement. If looking to get involved with taxi or bus advertising, check out our blog on that specific topic.
Scooters are manoeuvrable
The nature and design of scooters themselves provides a degree of manoeuvrability not seen with other outdoor vehicles like trucks and buses, giving this style of advertising yet another distinct advantage. You’re Scooter Advertising can simply navigate where others cannot! At the same time you have an unrivalled capacity for adaptability, permitting you to alter the schedule in cases of unforseen events or lower than anticipated reception.
As I mentioned earlier, effective advertising generally sees the maximum amount of exposure to your target market within the budget of your business. This notion is exemplified within this unique style of marketing, giving you the best possible return on investment. While the most popular locations and timeslots are typically reflected by the premiums you pay, this mobile platform allows prime-time advertising at a fraction of the usual cost. The fact that Australia’s leading scooter operator Media-V requires no minimums or forced packaging, allowing you to tailor your next campaign to suit the budget of your business, is just another reason to get involved.
How to use scooter advertising
Despite many advertising solutions being available to your business, none can afford you the flexibility, cost effectiveness and competitive edge quite like scooter advertising. If you require a lower cost, specific placement, or any general advice regarding this unique form of advertising so get in contact with us today!