Placement of billboard advertising is perhaps one of the most important decisions when it comes to your billboard campaign. While the content of your billboard is important, of course, the location of your advertisement will directly influence who sees it, how many people see it, and when it is seen. Your target audience should be your primary focus and decision influencer.
With that said, let’s take a look at some of the best locations you can put your billboard (as long as it works for your target audience).
Billboards Near Schools
If your brand is geared for a younger crowd (and safe to be so), putting your billboard up near a school is going to be a solid choice. However, you still need to know what age group you’re going for. For example, a product that is good for primary school children will not be great to put near a university. Placing your billboard in these key places will ensure your targeted audience is seeing them and will add value to your products and services. Students in any kind of school travel every day to and from school, so they are going to see your advertisement.
Billboards Near Office Buildings
If you have a brand or product that is best suited for office workers, then posting billboards near office buildings will allow customers to be updated with the latest information about products and services they typically use. These locations can be perfect for more luxury items or products geared to making everyday life easier for the target audience. Not only will this location attract the office workers but their clients and visitors as well. All of these eyes that view your billboard are possible customers.
Billboards Near Bus Terminals and Train Stations
Bus terminals and train stations are a popular option for billboard advertising, because fewer places get more ongoing traffic. If your product has mass appeal and is not just geared for a specific demographic, then public transportation is a great option. You will want to do your research in advance before you come up with the design, because these locations can have a waiting list. That is a testament to how well they work.
Billboards Near Hotels and Other Commercial Establishments
Commercial and tourist spots, especially those in downtown areas of cities, are premier locations for billboards. These spots tend to have a mixture of traditional and digital billboards, which will work for several forms of advertising campaigns. You will want to make sure that you get creative and bold with the campaign you choose. There will often be a lot of competing attention-grabbing advertisements and you want to be the one who gets noticed.
Billboards Just off the Highway/Freeway
Fewer roads see as much traffic as the freeway system. This is another place where you will be seen by a wide range of people. Your exact location might be dependent on your type of product or service. If you have a smaller business that is directed at a group of people who live in a more rural area, you may do better to take advantage of the rural route. Once again, the biggest key in choosing your location is knowing your audience. If you are looking to advertise specifically in the Sydney area, check out our blog specific to the city.
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