360 Degree Media Group Blog

Content Marketing: How To Recycle Content

Posted by Amy Baker on Sep 19, 2014 12:00:00 AM

Recycling is something you hear about a great deal in the world outside of business and marketing. Did you know, however, that you can recycle your social media content too? Recycling content has nothing to do with being lazy, but it boils down to whether you truly have the time or money to create new and original content every time you create marketing material. Recycling content is about revisiting important topics, updating information, and continuing the dialogue.

If in the past you wrote a blog post about a current event, there could now be more recent developments on the topic and that could be of interest to your audience. Or, perhaps the information or recommendation on a previous post has changed. Or, maybe you wrote a high-traffic post that has had tons of traffic and visitor comments.  You can also update or shorten content so you can use it on another social media site.

Tips for Recycling Content

1. Write a part two follow-up

Following up on a post will help to extend the life of an existing piece. This is especially useful if there is a piece of content that had high value and high readership or that has had new developments.

There are several benefits to writing a follow-up post, making content a two-part idea. You can use the original title and ad "part two," which is great for SEO purposes and it will also catch your readers' eyes and draw them back to a topic they are familiar with and interested in.

When you write the "part two," you will also want to include a link to the original post. This is for transparency and relevancy purposes and it’s best to do this in a clear, straightforward way.

2. Quote yourself

Most often when you develop a quote for a book or online, you put a great deal of effort and time into developing the perfect wording that will give you just the right intent and tone. You can extend the value of your first round of content by repurposing it into quotes for yourself.

You can develop a full post around a single quote with a focus on the larger issue or you could use the post to explore the quote with more depth. Take the time to explain things to your readers in better detail and let them know where your opinion or research came from.


recycle content


4. Feature older content on your sidebar

If you have a blog, you probably have a sidebar column in the layout.  This is a great place to highlight previous content that is still relevant. Having content on the sidebar allows you to keep your best content and posts getting views.

5. Promote old content on social media

Social media is a great way to take old content and make it new again. Content that was written a few months ago can still have relevant meaning. If you promote content on social media, this will give older content a whole new life; if you are not up to developing specific tweets, there are various plug-ins that you can look into which will do it for you. 

6. Round up posts

Round up posts are another great way to use content again with minimal effort. You will collect links to some of the most popular content on your site and write a small introduction on the post. That is really all you need to create a quality post that will keep readers interested and checking out popular content on your site.

For more information on how you can best utilise your social media platforms and content, download your free social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: content marketing, Recycle Content