360 Degree Media Group Blog

Create Content: ‘Relevant’ ‘Timely’ ‘Lightweight’

Posted by Amy Baker on Sep 12, 2014 12:00:00 AM

Once you have decided to go digital and launch a successful media campaign online, you have to remember that content is the priority. It may sound cliché, but it is very important especially with all the changes in Google’s algorithms. However, in the rush to create content, the three crucial points in successful content creation are almost always forgotten: relevancy, timely content, and keeping it lightweight.

To make your content successful, you have to get people talking about the content. In order to do that, you have to stick with the trends and know what people want without making the content too heavy. Your content must be compelling and honest so that you keep a good reputation among the community. Let’s look at a few basic tips to make sure that your content will always be relevant, timely, and lightweight.

Tip 1: Focus on your customers.

When you are creating content for social media marketing, you need to keep the audience in mind. You want to make sure that the reader wants to keep reading the content.  If it is to bogged down with formal language, customers likely will not bother reading it. Try to keep your customers' needs in mind and speak directly to them.

Tip 2: Optimize your content. 

While you need to remain relevant, you don’t want to completely forget about your SEO. In order to have the content reach as many people as possible, you need to make sure the content is searchable. When you are writing your content, know exactly what keywords you want to use and stick to them in the copy.

Tip 3: Know your content goals.

Many people who create content forget to set goals and stick to them. Every piece of content you place on your site should have a clear objective. This will help you as a content creator and will help your reader understand what you are posting.

social media speech guy
Tip 4: Follow the conversations that are happening around you.

It is one thing to post content that focuses simply on your brand (which is good).  However, you also need to observe what else is going on. By following the current conversations and trends, you can make sure you are staying timely and getting your relevant content out at a time that is best suited. Current events and trends change often, and you need to stay on top of them. 

Tip 5: Choose the right network.

Not every topic is going to fit into every single social media niche.  A simple blog post, for example, might not merit a full-length YouTube video. On the other hand, sometimes you do need to make a full tutorial. Know where your content is going to work most effectively. 

Tip 6: Take a look at your existing content. 

Take a look back at what you have already said.  This will help you look at what you should be saying as you move forward with your content. Look at what has had the most views and what seems too heavy and should have been lightened up?  We can always learn by looking back at past successes and failures.

Tip 7: Track everything. 

Again, you need to track the success of your content and what is trending. While making sure you stay timely and lightweight, you must more importantly be relevant to your brand and/or to current events. If you drop the ball on relevance, keeping it timely and lightweight loses value. If you do not have time to monitor the trends personally, there are many programs on the web that can do this for you.  Knowing as much as you can about your market are very important.

For more information on content marketing, download your free copy of our social media checklist by clicking the link below:

Social Media for Business Checklist


Topics: content marketing, social media marketing, content creation