360 Degree Media Group Blog

How To Use Pinterest To Help Your Marketing Efforts

Posted by Amy Baker on Aug 19, 2014 12:00:00 AM

Pinterest is one of the fastest-growing forms of social media marketing currently on the internet. If you have a small business, it is time to harness this medium and use Pinterest marketing to drive traffic to your website. Thankfully, using Pinterest for marketing is easy for businesses, and with a relatively small amount of effort, you will see results from Pinterest start to appear for your brand.


Pinterest Marketing


Be Pinnable: The key way to harness Pinterest for business is to be pinnable. Make sure that your website has pictures that are compelling and informative. Product pictures, infographics, and diagrams are a key starting point to make your site pinnable and engaging. Make sure that when you put photos on your website, you integrate a "pin it" button so any site visitor can give you a pin.

Always be Active: Social media is not a form of advertising that you can set and forget. You need to constantly maintain a presence by pinning and re-pinning on Pinterest. You should also follow, comment, and in general, be social; it will get your brand out there more effectively.

Use Descriptions: While a picture is worth a thousand words, a well-written description will help to entice a viewer. While using a block of text will turn viewers off, a well worded short caption can be just the ticket to make them want to click your link.

Pin-Related Content: Most businesses do not have an endless supply of fantastic products to pin. So, while creating pin boards with your products is a good place to start, you need to do more. Create boards that have related content (something that would compliment your product well). This will encourage and inspire while allowing you to be active and interesting.

Be Personal: Again, you have to think socially when dealing with Pinterest marketing. Be personal with those you interact with. Show some behind the scenes snaphots of your business, how you create products. Perhaps make a special day in the office and post a pinboard about that. Another fun idea is to create a pinboard that is centred for your customers. If they have sent photos of being happy with a product, post it.  Even better, make a contest out of it.

Integrate With Other Social media: Similar to making sure you have integration on your website, Pinterest should be integrated into your other social media. Pinterest itself makes this very easy by allowing you to tweet or Facebook about your pins; take advantage of it. The more platforms you can run across, the better it is for your branding.

Use The Tools Offered: Pinterest has several tools and related applications already offered to make things easier for you. By taking full advantage of these applications you will find a better success rate in your Pinterest marketing.

Social media can be daunting and ever-changing. Using this quick guide of steps will allow you to navigate the world of Pinterest easily and successfully. Never turn your back on a new tool that will help your business to succeed.

For more information on how you can best use social media to assist with your marketing efforts, download your free social media checklist today:

Social Media for Business Checklist

Topics: social media marketing, Pinterest Marketing, Pinterest for Marketing