360 Degree Media Group Blog

An Introduction to Google Display Advertising

Posted by Amy Baker on Aug 15, 2014 12:00:00 AM

Google is one of the most powerful search engines in the world and they have a variety of forms of advertising that business owners can utilize. Google marketing is a strong platform that is designed to help business owners succeed. 

Google ads aren’t 'one-size-fits-all'. There’s a whole range of available types of advertisements that you can choose to adopt, from placing a text ad next to search results, to reaching web-browsing customers with eye-catching image ads, and even advertising on YouTube. Once you’re ready, you can choose what ad types are right for you:

Advertise next to Google search results

This format of Google Ads allows your information to come up when a customer Googles a topic that is related to you. Your advertisement will appear on the top right-hand side of the main website. This is a high visibility form of advertising and can get you clicks if you use the right keywords for your advertisement.

Show up on mobile phones

Having your advertisement show up on mobile phones is similar to the Google search results form of advertising, except it is targeted for mobile users. Your advertisement will usually be required to be more to the point and targeted. When users are on the go they only give a certain amount of thought to looking at an advertisement.

Show up across the web

Adwords or Adsense is the way Google advertises not only in their own search ads but fully across the web. The Google display advertising network has a reach throughout the whole of the internet. Taking advantage of advertising in this venue will give you the greatest scope possible for your money. You have flexibility to change your campaign as needed and can run multiple campaigns at once to see which will work best for you.

Create image and video ads

Google Display Ads also offer a variety of image and video advertising that are sure to be eye-catching and will grab customers. If you have a banner or button with text that has a strong call to action, this might your ideal method of advertising. If you have a business that offers a product that sells well with movement, make a short video clip and utilize this form of Google marketing to get your brand out there.

Advertise on YouTube

Google added Youtube to their network in 2006, and this offers a strong platform of advertising within the network. Youtube offers video ads that can be set to your target audience by gender, age, interests, and location. You are able to create higher quality and longer video shots by advertising on Youtube and will reach a wide audience.

Google Marketing and Google Display Advertising


As you can see, Google marketing has selections that are going to fit every budget and business. When you sit down to decide what campaign is going to work best, there are a few facts you need to know:

  • Know your audience
  • Know your budget
  • Know your product sales points
  • Research your keywords

By keeping these basic guidelines in mind, you have the starting point for determining which campaign will work best for your business model. It may take some trial and error to get the right campaign, but don’t be afraid to try your options and find what will work best for your brand in the end. Google marketing is a powerful tool that you can harness for optimal results.

For more information on how you can use Google advertising, give us a call today: 8302 4200.

You can also download your free ebook, teaching you how to measure your marketing success by clicking on the link below. 

The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: Google Display Advertising, Display Advertising, Google Advertising