360 Degree Media Group Blog

How To Use LinkedIn As Social Media Marketing Tool

Posted by Amy Baker on Aug 12, 2014 12:00:00 AM

 In the new powerful realm of social media, LinkedIn for business is probably the most impactful way you can get your brand out there. LinkedIn marketing is so powerful in fact, that in the last year they have doubled their membership and continue to grow. So what do you need to know to get started with your LinkedIn marketing? Let’s take a look at the basics.

Why LinkedIn is First for Businesses

The demographic of those who use LinkedIn show an average household income of $109,000 placing these users firmly in the business class category. With this higher level of income on average among its users, LinkedIn causes a bit of a mental shift with its users. When a user logs onto LinkedIn, messages become more professional and conversations will lean towards business advertising, networking, partnerships, and transactions.

LinkedIn advertising itself is a high-powered platform that gets right to the correct demographic: business people you want to work with. While there are other methods that any business owner or affiliate can use, why wouldn’t you take full advantage of a system that exists purely to put you in touch with other business people?


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How You As A Business Owner Can Make The Most Of LinkedIn Marketing

Complete your profile: Whatever network you are on, a completed profile is a must. When you have completely filled in your profile, you are representing your brand to the fullest. You are showing others who wish to connect who you are and why they should want to partner with you.

Connect with as many people as you can: While some will say you should only engage in marketing on LinkedIn with those you already know, how can that build new partnerships? Connect with as many people as you can on the network. Make sure that you socialize, read other profiles and you will build solid leads for your business.

Customize your websites: A link that simply says “My website” is not a persuasive call to action. Customize your link, and the text should give information about your site and call attention to it.

Be unique: While it may seem best to simply display your business information dryly, that can make a profile blend together. While you want to be honest and informative in your profile, try to share it in a compelling manner. You can share a story about your business or add a video to make your profile and brand stand out.

Recommend others: if you have friends or other contacts that don't have LinkedIn, encourage them. There is a belief in business that if you pay it forward and help others succeed, you will as well. Having others join the network will also increase the social proof on your profile.

Find target groups: There are a great deal of LinkedIn groups, and joining targets ones is great for marketing. Depending on the industry, a group can have over 10,000 members. No matter what the number is, these are people you can network with and this will expand your brand.

Use advanced apps: One fantastic LinkedIn marketing tool is that their profiles allow for advanced applications. Each of these applications is there to help you get your message across more effectively. LinkedIn offers everything from Wordpress to a ReadingList by Amazon.  Regardless of your industry, there will likely be an app tailored for you.

As you can see, LinkedIn is a powerful platform for business owners and is one you can’t afford to overlook. It can take some time to learn to navigate the website, but once you do, it will help your brand in growth and sales.

For more information on how you can more effectively grow your social media platforms, download our free social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: LinkedIn Marketing, marketing on LinkedIn, social media marketing