Twitter is one of the biggest social media outlets. Maintaining a brand presence on Twitter is one of the most important steps that any small business can take. Twitter marketing, and engaging with your followers, is one of the best marketing methods you can use: and best of all it is free. Let’s take a look at the top ten tips every small business owner should know when using Twitter marketing.
Give your followers tips to make things more understandable for them. Keeping a balance of tips for your products and website along with everyday tips will keep users entertained and interested.
Users on Twitter love media content. While 140 characters are easy to read, images help users feel like they are interacting more with your Twitter feed and therefore your brand. Remember the old adage a picture is worth a thousand words.
Twitter has lists and other topics you can join in when you are on the social media giant, make sure you are joining the lists that are relevant to your company an industry so that you get the most out of the experience.
Participate in chats:
Whether you are joining in a chat you found on Twitter or hosting your own Twitter chat, make sure you participate. These chats can be found by specific hashtags and taking part of them is as easy as using those hashtags and responding to participants in the chat. This is a great way to take part in Twitter marketing for your industry.
Respond to tweets:
Whether a customer has tweeted you or you find an industry related tweet that would be appropriate for you to respond to, make sure you do so. The way to keep a growing and effective presence on Twitter is to interact with users. When a customer finds a new brand to feel comfortable with, they want to be heard, they want to know you are more than just a big faceless company. By responding to tweets in a timely manner that has been directed to you, they know you care. When you respond to industry tweets you are alerting a new possible client to your presence.
Give shout outs and referrals:
To build your own followers and help others you need to give shout outs and referrals to those who have helped you. Twitter is a community and putting your best foot forward and paying it back is a must in this community. If another industry professional or a customer has just given a referral to your twitter to their followers make sure that you do the same on your Twitter feed.
Use your logo or other suitable image:
Get rid of the default Twitter image as soon as you can. Labelling your Twitter has part of your brand is one of the most important things you can do, let customers know it is really you by using an image they will be familiar with. It is also a good move to ditch the free backgrounds and get one that fits your small business.
Link to relevant content:
Linking to content that is relevant to your industry is important in making your feed interesting and something that customers want to read. While promoting your items is always something you should on your Twitter, mix it up. Customers are more likely to continue following your feed if you interest them.
Along with sharing content on your feed make sure that you share news, which is relevant to your industry. News will keep customers abreast of developments and show other fellow industry professionals that you have your finger on the pulse of what is going on in your industry.
Always be true to your brand and be authentic when you are working on Twitter marketing. Twitter can be a harsh environment and if users feel you are being fake they will lash out fast and send you viral in a bad way. Keeping yourself truthful, authentic and brand savvy will assure that you have a good presence on Twitter.
It may seem a little frivolous to maintain a feed like Twitter, since it is just 140 characters per post. However, with the millions of users worldwide on the social media marketing giant it is a business must. This is one of the new ways of advertising and it is here to stay.
For more information about how to make the most of your social media platforms, download your free social media checklist by clicking the link below: