If you’re in business, chances are that you’ve got competition that may be using the same inbound marketing strategies that you are. Whether the industry that you are in is experiencing rapid growth, or steadily coasting through a maturity stage, information is readily available and easy for your target market to find, but you’re different.
You have a unique business and something unique to provide your target market, you know you can make a profit and keep your customers happy, and you know that creating, and implementing, inbound marketing tactics that showcase what sets your business apart is just the way to do it. Below are the top ten inbound marketing tips to benefit your business:
Get Real About Your Business
You should map out your intentions and ask yourself a few key questions to benefit your business:
- What is my business “image”?
- What are my profit goals (“take home” profits)?
- What are my business growth goals (how many customers, number of leads, profits, etc)?
- How am I going to promote and perform (outline sales process, lead generation, content organisation, promotional programs, etc)?
Create Your Target Market Profile
Compiling a profile of who you want to be targeting with your content and promotional materials is crucial in singling out the right customer, who will be converted from a visitor into a happy client, willing to promote your business. A few points to include in your target market profile would be:
- What is the age range you are targeting?
- Where is your ideal customer located in the world?
- What does your customer want to get out of your product?
- Which kinds of content is your customer most interested in?
Know Your Industry
You should be familiar with your industry and be willing to adapt to the inevitable economic changes, updates, and technological advances that will come into play within your industry. You should always have a good idea of what’s happening in your industry and conduct industry research on a regular basis. Some things to consider:
- Check out your competitors’ websites and advertisements frequently, and then research the response to a particular ad that you find intriguing. Chances are if you liked, or didn’t like, it others more than likely had an opinion on it, too. Your competition sets the standard, so you should respect and learn from their triumphs and mistakes.
- What is going on in your area in regards to your industry? Are there any trade shows or events you can become a part of?
- Research trends and areas of growth and decline in your industry to position your business goals accordingly
Start A Blog
Create a blog; this is the perfect way to convert visitors to customers as you will be producing top-quality, passionate, informative, educational, entertaining content on your blog – really giving your visitors a “bare-bones” look into what your business is all about – and helping the, to form a relationship with you through your blog. Be consistent and current in what you are blogging about, and create opportunities for engagement by asking questions or encouraging comments (a great way to gather information). Blogs are an essential source for converting visitors into customers.
Make Social Media a Priority
Social networking sites, like Facebook and Twitter in particular, are a fantastic resource for potential clients to discover your business, share your content, “Like” your work, and talk about what you’re up to. You can also connect directly with your customers through social media and generate leads that can turn into happy, repeat customers. Creating informative, educational, and enjoyable posts is crucial to maintaining a strong social media presence and, thus, strong customer relationships. Facebook and Twitter can help to boost your SEO ranking, as well.
Become Familiar with Search Engine Optimization (SEO)
Your online presence may be solid, and you may be producing some awesome posts and content, but if you aren’t showing up on the first page of search results, then the content you’ve worked so hard to publish and promote isn’t getting seen, and you aren’t generating any leads. Get familiar with SEO best practises when working on this part of your inbound marketing strategies to ensure that you are easily “searchable”; it’s all about keywords.
Create Content People Will Care About
Your content should be engaging, educational, informative, supportive, and consistent… but, most importantly, it should be relevant and current to give it that “so what?” factor. If people don’t care about your content because it isn’t relative to your business, their relationship with your business, or – most importantly – their interests, then they won’t hesitate to click the “Back” button on their browser or that handy little “Delete” button to send your email to their trash. The number one way to know that people love your content is if they share it, because sharing is caring, and your precious content gets passed around to other potential customers with the same interests.
Give Something Back
Obviously you are giving your entire being to your business – it is your “baby” so to speak, so you want to take good care of it. This means that you should be taking good care of your customers as they are part of your business, too. Offering a free whitepaper or eBook to download is a great way of saying “thanks for visiting!” to your site visitors, or saying “thanks for your business” to your current customers. Either way, giving your customers something in return for their information, business, or just for taking a peek at your site creates opportunities for your business.
Convert, Convert, Convert!
Converting your visitors into customers is an essential step in your inbound marketing strategies, and should be considered an extremely serious part of how you do business digitally. Use Calls to Action to drive traffic towards finding out more about your product, or even taking the plunge and purchasing whatever you have to offer. Always have support readily attainable for visitors with About Us and Contact Us webpages, and gather contact information so that you can follow-up and continue the visitor-to-customer conversion.
Keep Them Coming Back
Schedule regular emails to keep your potential and current customers updated with new information, updates, or relevant messages that will interest them. An email could revive lost connections with customers who may have moved away from working with you, or could ignite a conversation with a potential, interested, lead. Email marketing is a great tool to follow-up with leads, and also maintain a great relationship with your existing customers.
Would you like more information on how to best use inbound marketing for your business? Then download your free ebook today: