We have all heard the words, “content is king”. Your marketing strategy will fail if your do not have great content. In order to empower marketers and businesses to achieve success and attain measurable results, it is important to religiously follow the rules of content marketing. These rules apply for every industry across the board.
Do not create content for search results
What happened when the blonde walked into the bar, liquor store, restaurant, nightclub…… that is called keyword stuffing and is the biggest “no, no” when it comes to content marketing. Content should not be created for the sake of Google. The aim of writing should be to provide value to your target audience as well as to your existing subscribers. Great content “speaks” for itself is sharable and will drive traffic to your site. This is not to say that you should not use keywords. When well placed, they will help with your SERPS but as soon as you start stuffing keywords, your content’s value will diminish both on Google and in the reader’s eyes. Remember that after you have created content you can recycle it if done correctly, learn how here.
Stick to your goals
Do not create something without first establishing what its goal is. Whenever you create something for your liquor store marketing strategy, have an end goal in mind. Whether it is an infographic, slideshow, blog post or even publishing an e-book; there has to be an end game in mind. For example, if you are trying to increase your market share, it will not be helpful to create a blog post that is copy pasted from other blogs. Do not be afraid to create something new so as to turn heads and get people talking about your brand or product.
Your content marketing strategy should have goals as its foundation. Identify what they are and use them to create a story behind everything you create. This will place you in the best position to achieve success.
Do not be indifferent
Stand for something and never sit on the fence when it comes to decisions about your business. You cannot just “think” that your brand is the best; you have to know it without a doubt. You need to know that your product offers value that your competitor does not and care enough about your audience to know what it wants. Your aim should always be to entertain and provide your audience with what they need.
Do your research in order to find quality
Your audience is most likely to share content with others if it’s interesting. Research helps you to enhance your content by making it valuable. Look for quotes and statistics from experts or trusted individuals in your field. This is the best way to appear as a reliable and trustworthy source for information.
Write topical content
Reactive story telling is still one of the best success drivers in terms of liquor store marketing. Reactive story telling is very easy to do. Marketers combine their branding message with a trending story.
Vigorously promote all the content that you create
The point of creating content is to share it. Your aim should always be to influence others so as to realize your goals. There is no need to create something if you will not share it with others. Today’s digital age provides marketers with hundreds, if not thousands of ways to promote their content and get it in front of millions of people.
Use Google alerts
Google alerts are an easy way for you to find out what is being said about your brand and by whom. When you know how your audience perceives you, it’s also a lot easier to know what your strengths and weaknesses are and be able to jump into conversations when necessary to clear up a misunderstanding or explain a position.
One of the superstars of liquor store marketing is Gary vanyerchuk. Gary decided that the wine industry was intimidating to the common man and didn’t provide much value. He delivered valuable, expert wine advice and grew a $4 million business to a $45 million franchise that includes books and blogs. This was done by simply creating a video blog with relevant and useful content.
For information regarding how you can utilize your content in an email format, check out our Email Marketing ebook by clicking the link below: