360 Degree Media Group Blog

How to Effectively Run a Facebook Marketing Campaign

Posted by Amy Baker on May 23, 2014 6:00:00 AM

There are numerous useful techniques and tools that enable small businesses to run successful marketing campaigns. In order to run a successful Facebook marketing campaign, you have to understand the terms used in social media marketing.


Facebook EdgeRank

Facebook EdgeRank is similar to Google’s page rank. Its purpose is to determine the quality of your posts. The Edgerank formula includes:

  • Affinity: is described as the relationship between a user and the person who posted the update.
  • Weight: photos, videos etc determine the weight of a post.
  • Recentness: posts lose value as time goes by.

 Facebook Marketing Edgerank The 360 Degree Marketing Group


Businesses use "pages" and people use "profiles"

They can also contain apps and custom tabs. There is no limit to the number of fans a page can have or the number of pages a business can have.

You are only allowed 5000 friends per profile and 1 personal profile. You can choose the privacy settings of your page.


"Groups" are for people with a common interest and can be secret, open or closed

Members are allowed to upload files, collaborate on group documents as well as participate in chats.

You should also understand why you need to pay attention to this platform and the kind of environment that it provides.


Facebook marketing is young

Understanding the psychology of Facebook is imperative. It revolves around fun and every business needs to know what “fun” means to its audience. Word travels fast online and the best way to get noticed is to run ads that require collaboration or are in the form of a game. For example, Nike’s GPS app for runners allows runners to track the number of miles they run then share this information with their friends. This in turn lit their friends’ competitive streak and people all over the world were challenging each other. Mission accomplished! Facebook os one of the best social networds for teens, here are the other top contenders.


Facebook is a platform where people connect and share with other people

Engage in conversations and show your audience that you are a real person and that your business cares for their needs.


Your audience needs to feel empowered

Everyone wants to know that they are making a difference so don’t underestimate the power of a great cause. Give your audience control and autonomy over the recipients of your good deeds. By doing this, you take care of promotion as well as CSR.


Timing and spacing is critical

Facebook marketing for small business is all about timing. Considering that small businesses may not necessarily have a large advertising budget, knowing the optimal times to post updates is crucial. Also remember that too many posts may be viewed as “nagging” while too few may cause your users to forget about you.

Facebook Marketing and Facebook Post Timing The 360 Degree Marketing Group


Pictures speak louder than words

Big clear visuals are similar to a flying a flag, they get noticed better than text and more likely to be shared. Videos and pictures increase engagement.


Facebook marketing ideas for small businesses:

Promote your app using mobile app install ads

If you have an app and have an ad running on Facebook, take advantage of mobile app install ads. These ads are said to provide much better click through rates and are 45% cheaper than desktop rates. When users download your apps, it is safe to assume that your sales margins will increase.


Exploit Facebook’s new ad exchange, FBX

Marketers bid in real time to show ads to audiences based on their online behavior. This type of marketing gives businesses an amazing ROI rate. You will have to provide your own data though, as Facebook does not provide User information to businesses.


Cross promote

Increase your page visibility by telling as many people as possible about it. Link your page to as many sites or social networks as possible.


Use Facebook’s features

  • Vanity URL
  • Post Targeting
  • Pinned Posts
  • Highlighted Posts
  • Featured Likes
  • Custom Tabs
  • Events
  • Post Scheduler
  • Offers
  • Promoted Posts
  • Milestone
  • Questions

If you get stuck, use the help section in Facebook. Remember that your audience wants to know what’s in it for them. Provide value to your audience and be mindful of what you post. Campaigns that motivate and encourage sharing are the most successful as they make your audience your advocate. 


For more information on how you can make money using your Facebook fans, download your free copy of our ebook by clicking below!

The 360 Degree Marketing Group Facebook Fans Ebook for Small Business Owners

Topics: Facebook Competitions, Facebook advertising costs, Facebook Marketing in Sydney, Facebook Marketing, Facebook advertising, Facebook Advertising for Business