Ever heard the saying, if a tree falls in a forest and no one hears it, did it really fall? If no one “likes” your update, does it count as a post?
Facebook updates are designed in such a way that the more interactions you get from a post, the more it gets seen by people. This is done using “edgerank”. Edgerank is sort of like Google’s page rank, but instead of links, it looks at popularity, relevance and “recentness” (when the post was first published). This then forms the basis of where your update will appear in people’s news feed. If your edgerank is low, chances are that people won’t see your updates.
So how can you improve your Edgerank you ask?
A great way to do this is to post photos of drinks and food and always remember that great content is, and will always be, king!
The ideas below will also help you on your way to advertising stardom when marketing your restaurant on Facebook.
1. Offer an incentive
A Facebook advertising coupon is a great way to entice your audience to click on your ads, or even visit your restaurant.
2. Show off with great images
A picture is worth a thousand words and a great way to showcase your restaurant is to post photos. If your establishment offers drink specials, or a dish of the day, there is no better way to draw people into your premises than with pictures. Fans are also more likely to share photos. Behind the scenes videos also extends an invitation to your audience by providing them with a different experience.
3. Participate in a deal program
Facebook promotions are also a great way to achieve success in your marketing campaign. These types of promotions get customers into your business and once they are in front of you, it’s up to you to give them a reason to keep coming back.
4. Make use of current conditions
If there’s a heatwave, why not post a Facebook restaurant menu dedicated to frosty drinks and ice cream. Is it cold outside? Some steaming bowls of soup should do the trick. Football game going on? An offer on beer and sausages perhaps? Get creative and tailor your posts to the prevailing environment.
5. Ask questions
Find out what your audience wants on their plates. Base your questions around such topics as what kind of ambience they would like, or what accompaniments they prefer with their food. What constitutes a sufficient portion, and how long is too long when waiting for an order? Implement the suggestions made.
6. Get random
Sometimes, it gets hard to figure out what to say. Post a funny photo or generate a meme that will keep your audience engaged. Do not allow your page to remain stagnant just because you can’t think of something to say.
7. Give your audience some ideas
Other than just selling food to your audience, give them some simple tips and tricks that they can do at home. A series of such articles are also a great way to get links from other sites.
8. Let your audience know you and your staff
You can feature a chef, or a server every week or month. Support these features with a fun video or great picture of them in their element showing off what they do best. If you have the best bartender in town, be sure to include a video of him mixing drinks and some patrons drinking said beverages. This gives your audience the feeling that you aren’t just trying to get their money, but are offering an experience that they will remember with people they will love.
9. Offer classes
Dedicated fans can have a chance to visit your restaurant and experience firsthand what it takes to make and serve food in your restaurant. Off peak hours are a good time to do this, and if you can get consent, post videos of these classes onto you Facebook page to increase the number of “likes” and “shares” your updates get.
10. Focus on your region
If you are a local restaurant, focus on your location and provide your audience with information on your restaurants history. You can make this a re-occurring theme in your posts.
Be sure to integrate your content on all platforms that you use. Integration does not mean replicating the content on every channel but rather engaging in the most relevant way. This is the best way to use Facebook as a marketing tool for your restaurant.
For more information on how you can make money using your Facebook fans, download your free copy of our ebook by clicking below!