The world of marketing has changed beyond recognition in the last ten years. All this talk of SEO and content budgets may be foreign to many, for whom marketing used to be about the odd radio advert and a page in the local newspaper; but the really weird is yet to come!
The fact is that the internet is now the primary space for getting your business out there. When it comes to SEO, companies invest thousands every year to ensure that their online content can be found by as many people as possible. By 2015, it is expected that online marketing will account for 25% of the entire advertising market across the world.
Some strange and shocking marketing statistics that really help us to prioritise our marketing campaigns are never going to go amiss. Strap yourself in as you are probably going to be surprised when you learn that what you considered the best option for your business, may actually have been the least effective strategy you could have employed.
Shocking Marketing Stats
A quite shocking statistic for those who were led to believe they were making a wise investment in banner ads is that, according to Solve Media, you are over 450 times more likely to survive a plane crash then click on a banner ad. It is unclear how the wise folk at Solve Media came up with that stat, but suffice to say it highlights that people really don’t click banner ads anymore. Targeted marketing is something that people have wised up to pretty quickly, and 70% of users, and even more on social media sites, admit to finding these targeted adverts an annoyance; so much so that they deliberately ignore them.
The amount of money that companies spend on social media has increased by 100% in the last year. By 2015 this is likely to have doubled once again. The ‘pure’ reason behind this is that 75% of consumers prefer to get to know a business through interesting social content rather than an advert. Providing value and insight is seen now as being far more pertinent to a sound marketing strategy than simply chucking an advert out there.
People love pictures more than words. Articles that contain images get a staggering 95% more views than those with none. Pinterest which is still technically a relative newcomer to the social media world in comparison with other more established avenues. It is purely image based and it is now the 3rd most popular social media site in the world. Visuals are also processed 65,000 times faster than text.
Facebook Marketing Statistics
A very interesting stat is that, on a weekly basis, on average; under 0.5% of any businesses Facebook fans or followers engage with them. Many put this down to content not being engaging, others debate whether or not people go on Facebook to look at potential companies and their business offerings, or if they are solely there to communicate with family or friends. It may be prudent to remember that Facebook makes its money from advertising - and wants to encourage businesses to invest in their page in order to get engagement.
The world of marketing has finally woken up to the power of mobile advertising. 4 billion of the 6.8 billion people on the Earth have a mobile device. This is 500 million more than own a toothbrush. I’m not sure how to feel about this statistic.
Most people have their mobile phone within arm’s reach at all times. By most people I mean 91% and by all times I mean 24/7.
Last year mobile devices overtook PCs as the most commonly used web accessing devices in the world, and last year 9 out of 10 mobile searches resulted in action, with over half leading to a purchase.
Obviously market research is an integral part of any business; statistics can help you to make informed choices relating to strategy. Understanding your competitors and your target audience are achieved by extensive research. Research comes in two forms, primary and secondary. Your primary should be first hand collection from personal interviews or questionnaires and surveys. The secondary aspect is using stats that have already been published. Going to the Australian Bureau of Statistics is a great idea to gain insight into all manner of figures relating to economic and social behaviours
These are just a few random and interesting stats that are out there. It doesn’t matter who you speak to, which stats you take onboard or which projections (which are always based on opinion) you listen to, online marketing is still relatively new to most small businesses.
Do you know how long it took for marketers to work out how to utilise TV adverts effectively? The truth is: they are still learning. As we continue to digest all the facts and figures regarding online marketing tactics, we are in a race to keep up with the trends. Things move so fast in the online world. As technology changes, and consumer behaviour changes, we must evolve in synchrony or face failure in our marketing efforts.
Want to find out more about how you can effectively utilize a digital marketing platform? Download your free copy of our eBook: How to Turn Facebook Fans into Paying Customers by clicking the link below.