If you have a negative reputation on Google, then you’re going to need to invest some time and effort into SEO and SEM (search engine marketing) to solve the problem. High-ranking and positive search engine results are the keys to online marketing success, and at the same time, having a negative online presence can do serious damage to your business.
Rank on the first page of Google.
The good news, however, is that negative Google results are not irreversible, and it is possible to make them go away. In order to do that, you need to focus on creating positive results that will “bury” the negative ones – because besides filing a legal complaint with Google, that’s pretty much your only option.
So how do you push down the negative search results?
You have to create and distribute content that will generate a lot of clicks, views and shares. The idea is to create content that overpowers whatever negative results come up. For example, you can create and distribute press releases via newswire distribution services such as PRWeb or PRNewswire, or you can become very active on sites like Google+, MeetUp and either on your blog or as a guest writer on someone else’s blog.
However, what if the negative result about you is on an extremely high ranking site that is pretty much impossible to top? The way to tackle that situation is to try to get your self somewhere else on that site again. By doing so, you will replace the old result with the new result, as Google only likes to have one result about you on one site at any given time. For example, if you recently had a negative review on Yelp, and that is what shows up on Google, then try to reach out to your network and ask them to start reviewing you on Yelp. The goal here is to have the new content show up on the same page, since Google will ultimately choose only one or the other.
Here’s another similar example: let’s say you were recently fortunate enough to be mentioned in an article on a high-ranking news site. However, the mention of your product or service was less than ideal. It’s ranking high, so how do you fix the problem? You’re going to have to find a way to get back on that site in a different way. This may sound out of reach, but if you put enough time and effort into creating a good story pitch, then you should be able to eventually land another mention on that news site. Just keep trying, or enlist the help of a solid PR professional to handle it for you.
Create positive content to push negative Google results down!
The most common scenario, however, is that you simply need to create more positive content in general that out weighs the negative stuff. If you invest enough time and effort into a consistent and effective content marketing campaign, then whatever negative Google results about your company should eventually fall behind the new stuff. But how do you do it? The best way is to create very compelling, shareable and engaging content such as blog posts and YouTube videos. It also helps tremendously to be consistently active on Facebook, Twitter, Pinterest and Instagram.
Ultimately, both situations will require both time and patience. Whether you’re working to produce and share social content or working on your PR to get back onto a specific website, it’s not going to happen overnight. In the meantime, your best course of action is to be honest to anyone who asks about it. In 2014, consumers are hyperaware and appreciate the truth, even if it makes you appear less than perfect. You’ll be surprised at how many potential customers will respect and trust you more simply for being honest. So regardless of what happened, it’s time to own it and move on.
Burying negative search results on Google is all about content marketing.
When you create something of value that is ultimately shared by a lot of people, then Google will place very strong emphasis on that in terms of search engine results. The good thing about SEO is that it is becoming more and more human, and much less mechanical or robotic. And humans make mistakes, even the ones who work at Google, so don’t worry too much.
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