How much does Facebook cost for a small business?
The cost of Facebook marketing is relative to the needs and goals of each unique company. The difference primarily depends on the size of your business, your industry and the unique products or services that you offer. So how much should you pay for Facebook management? Before you make that decision, take the time to understand what you’re paying for in the first place.
If you’re thinking about hiring someone to maintain your Facebook page, then it’s important to grasp what marketing on Facebook is all about. The person whom you ultimately decide to hire should be a combination of many things – they should be well versed in managing budgets and expenditures, a creative writer with a flair for visuals, experienced in analytics and a great communicator with excellent people skills.
You may receive a lot of inquiries regarding your job opening, but if you’ve been around long enough, then you know that it’s not so easy to lock down someone who truly possesses all of these skills. That’s why you should figure out if you need someone to handle all of these items, or only some of them. Facebook marketing has many facets, so you need to figure out which facets you need help with.
One aspect of Facebook marketing is creating and running paid advertisements. It’s similar to advertising on Google, in that you set a specific budget and run and ad for a certain period of time. Like Google, the ad is required to be short and sweet, as Facebook only allows you a certain amount of characters. However, there are many other types of Facebook ads, such as sponsored posts, and ads that either show up on the sidebar or in people’s newsfeeds.
Another aspect of Facebook marketing is the creation and distribution of original and valuable content. The goal here is to create items – whether they are blog posts, YouTube videos or another type of content – that will be very sharable among your audience. The key is to not only inspire your fans to take action, but to also indirectly reach their friends (and their friends, and their friends…)
Your monthly Facebook management cost will ultimately depend on three things:
1. How much money you are spending on paid advertisements?
2. How much time and money you are spending on original content creation?
3. How much money you are paying the person who handles it all?
Although the cost will vary, the Social Media Examiner has reported that 32% of marketers outsourced their social media in 2012 – up from only 14% in 2010. That trend is still growing.
Let’s break that down even further. According to the report, 20% of social media outsourcing is spent on design and development, 11% is spent on analytics and 10% is spent on content creation, while community management and status updates come in at the bottom at 4% and 6% respectively. The rest is spent on “monitoring, research and strategy.” However, those tasks fall far behind the top three as well, accounting for only 6-7%. Therefore, one can see that the most important facets of Facebook marketing and management are fairly clear.
Although many small business owners reach out to their friends, colleagues or interns for Facebook management, the reality is that you get what you pay for. If you are looking for a truly outstanding Facebook page, then your best bet is to seek the help of experienced professionals. Anyone can post iPhone photos or status updates – but in order to have a real presence, you will need to execute on all of these facets of the platform. These days, Facebook is a serious online marketing tool that gets results when done right. If you’re going to invest the time and effort into it, then make sure you get tangible results in return.
If interested in turning Facebook fans into customers, be sure to check out our downloadable eBook below.