The price of running a Facebook competition all depends on your approach.
In the past, companies were required to run Facebook competitions strictly through third party applications. However, Facebook recently changed its guidelines, allowing companies to either use a third party app or run the competition directly through Facebook. This can be a key piece of your facebook marketing strategy and can help measuring success.
Each approach results in a different cost structure, so be sure to pick a strategy that is right for you. Here are some third party apps to get you started:
Blinkd for Facebook competitions
Blinkd is a third party app that focuses on running Twitter and Facebook competitions. They offer a tiered pricing structure, and their philosophy is that companies should only have to pay for the time that their contest is actually live. Blinkd charges more for photo and video contests, while the app runs Twitter competitions for free. However, the price of the free version is that you cannot access fan-gating, referrals, moderation or voter registration. Blinkd is a good option for Sydney-based small businesses, since all of their pricing is in AUD.
ShortStack for Facebook promotions
ShortStack provides companies with a way to create many different kinds of Facebook promotions. For example, you can run photo competitions, video competitions, essay competitions, vote-to-win competitions, sweepstakes’ and refer-a-friend competitions. The app allows you to create custom entry forms, import likes, comments and photos from status updates and set entry restrictions. ShortStack is a full-service platform, and as a result, it is a bit pricier than some of the other options. However, it’s a great way to manage all of your social media competitions in one place.
Wildfire for Facebook competitions
Facebook’s in-house competition solution is powered by Wildfire, which is owned by Google. With Wildfire, you can run and manage competitions on Facebook, Twitter, LinkedIn and YouTube. Like ShortStack, companies can create photo, video and essay contests, and they can also engage their audience with quizzes and trivia competitions. Their Pro and Enterprise options both offer features such as Google Analytics integration, cross-network promotions and central publishing calendars. However, for small businesses, the Pro package may be the better option because the main draw of an Enterprise account is the ability to utilize audit logs, which may not be necessary for a small operation like it is for a large corporation.
WooBox for Facebook competitions
Woobox is another third party app that has innovated Facebook competitions with things like bonus entries for real life friends and partners, mobile access and more. The app also allows companies to translate all of their competition text into different languages. They also provide competition solutions for Pinterest, Instagram and other social media outlets. In terms of cost, Woobox is different because it bases your cost on the amount of fans you have. For example, the cost of running a competition with Woobox will be more or less, depending on if your company has earned 100 fans, 1,000 fans, 20,000 fans etc.
Offerpop for Facebook contests
Offerpop, a social campaign company, provides a few more unique ideas – they allow you to run caption contests and “tug of war” contests, which pit two things or places against each other (like Sydney and Melbourne), and Facebook users then vote for their favourite. Instead of a monthly fee, Offerpop allows companies to pay via an annual subscription or per campaign.
What about going directly through Facebook? Page administrators can now run competitions directly from their page. You can collect competition data directly from page likes, comments, messages and posts. This may be a better option for small businesses that are looking for more flexibility and small-scale, short-term competitions. If you’re just starting out, then this may be the solution for you.
Ultimately, the cost to run a Facebook competition depends on the needs of your company and the method that you choose.
There are several third party apps that can streamline the process, however, they are businesses themselves, and require subscription plans and pricing that may be out of reach for some small business owners. On the other hand, running a competition directly through your Facebook page may be a more flexible and affordable option. However, this approach does not include the all-encompassing features and amenities that third party apps provide. Facebook competition costs vary, but with the array of available options, there is a solution for everyone.
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