Some marketing principles never change, while others rarely stay the same for more than a few years. These days, it’s important to stay on top of where your market is at any given time. If you’re marketing to teenagers, then you know that you need to be online, mobile, and exceptionally social. So what is best marketing mix to reach teens today?
Social Media Marketing on Instagram
According to data from the Pew Research Center, 18 percent of mobile device owners use Instagram, and Instagram says that it currently has over 150 million active users. Small businesses can market on Instagram by creating photo content, and having their photo advertisements appear on users’ news feeds. According to Marketing Land, 40 percent of brands are now marketing on Instagram.
By advertising to teens on Instagram, small businesses can also target by location. For example, if you are marketing only to teens who live in Sydney, then the hash tag #sydney will result in more advanced targeting. Instagram is free, but if you choose to pay to promote your content, then you will have a higher success rate. Small businesses can also engage with their market by reposting other users’ content and commenting on their photos.
According to an AllTwitter.com infographic, Instagram is 21 percent of teenagers’ favourite social media outlet. Similarly, from 2012 – 2013, instagram rose from 12 percent to 17 percent in its status as their “most important” social network.
Social Media Marketing on Vine
In an increasingly mobile world, Vine is great for advertising to teens because it’s the equivalent of the modern day television commercial. That’s because Vine videos are limited to 6 seconds, which can give brands just enough time to market themselves without overstaying their welcome.
Vine has only been around for less than a year, but it has already exploded with tens of millions of users. According to data from The 7th Chamber, 2/3 of the world’s data will be video by 2017, and five tweets per second contain a Vine link. Some of the most influential brands on Vine include Xbox, McDonald’s and Taco Bell. Like Instagram, Vine allows users to use hash tags to target by interest and location, allowing your brand to reach the right teenager in the right place.
Social Media Marketing on YouTube
YouTube has been around since 2005 and is one of the most influential outlets for teenagers. According to the company, more than 800 million unique users visit the site every month, and its mobile app receives 600 million views every day.
So how can companies market using YouTube? You can either create, tag and distribute your own video content, or you can reach out to influential YouTubers with a strong following, and see if they would be interested in doing a video about your product or service.
YouTube truly is a teen’s world - according to a study by Nielsen, 64 percent of teenagers discover new music through YouTube, instead of through traditional means. For tips on adding Instagram, Vine, and YouTube to your social media marketing click here.
Social Media Marketing on Tumblr
Teenagers are more engaged with and active on blogs rather than traditional news outlets. According to Tumblr, 90 million posts are published each day on 100 million blogs. It’s the go-to platform for teens – according to Quantcast, 39% of the Tumblr community is under 25 years old.
Using the platform, companies can advertise by sharing video, photo and written content and targeting it by interest and location. According to Tumblr, 60 percent of engagement with your ads comes from non-followers – meaning, it’s worth it to spend the money on a sponsored post. Tumblr provides a built-in audience, and it’s a great way to reach teenagers who are interested in engaging with compelling content.
Although these platforms are all different, when marketing to teens, the best methods should remain the same – be authentic, original and provide value with your content.
Teenagers today are more receptive to marketing that they can share, learn from and engage with on a stimulating level. It’s a bonus that in a mobile world, these platforms can reach teens in their homes and on the go. They provide both paid and organic advertising solutions for businesses of all shapes and sizes.
If you would like to find out more about how to utilize social media to increase your sales, web traffic, brand awareness, and engagement; download our free ebook How to Turn Facebook Fans Into Paying Customers by clicking the link below.