Facebook Competitions are Great for Business!
If you have spent any amount of time on Facebook, Twitter, or Instagram, you have probably come across a competition or two. Social media competitions are often advertised as a hot tool for building brand awareness, but there are actually many more competition benefits that social media users should be aware of.
1. Gathering Important Data
Entry forms are an easy way to collect the data that matters most to you. Whether you want entrants’ phone numbers for SMS marketing, their email addresses for newsletters, or their postal address for flyers, an entry form can help you collect the most useful information to you and your marketing endeavours.
2. Increasing Your Social Proof
Social media competitions are a very simple and cost effective way to garner more likes, followers, and subscribers. By requiring entrants to take a specific action, you will quickly see results. What is particularly great about this feature is that not only will you see results, but everyone who visits your social media site and the site of the entrant will also be privy to this information; providing great social proof.
3. Promoting Your Products or Services
Are you launching a new product or offering a new service? Then a “sweepstake” could be the perfect way to introduce it to your social media followers! By building excitement around your new offering, you will not only get more followers, but you will see an increase in people talking about your product, an increase in hype, and ultimately; an increase in sales.
4. Improving Your SEO
Ranking highly on Google is vital to your online success. On average, the page that is ranked number one for a keyword search will get 33% of all visitors. Recent algorithm updates show that Google is relying more and more on social media to designate what page should be ranked the highest. By running a competition and generating more interaction, shares, and visits to your site, you are helping your businesses website rank higher.
5. Encouraging Interaction
Not only do competitions encourage users to interact with your page, but they actually allow you to reciprocate the favour. Many competitions will require entrants to answer a question in 25 words or less or to submit a photo. These entries provide the perfect opportunity for you to showcase your fans work, share their entries, and encourage greater engagement.
A social media competition can assist your social media platforms, your website, and ultimately your entire business, in achieving your overall goals. Like any marketing tool, a competition can be extremely effective when utilized cohesively as part of your overarching social media and marketing strategy. While not every marketing campaign will require a competition; they are an essential piece of the social media marketing toolkit, and should not be overlooked.
For more information on how you can best utilize social media for business purposes, download our free ebook: How To Turn Facebook Fans Into Paying Customers by clicking the link below.