We worked closely with Bockers and Pony to produce a long-term outstanding outdoor advertising campaign in Melbourne.
In order to build brand awareness across the Melbourne CBD we developed a high-impact outdoor campaign using tram advertising formats in order to build a successful campaign that is able to change its consumer message depending on a seasonal event, key date or special promotion Bockers and Pony are running.
Using the Malvern Line tram line network, our campaign drives through the heart of the affluent and fashionable districts, reaching Bockers and Pony’s target audience.
Due to the long-term nature of the booking we managed to negotiate down a great package deal for Bockers and Pony with maximum media value and minimal advertising wastage.
It’s a campaign that’s still alive and kicking and it’s even garnered national coverage too!
THE 360 DEGREE MARKETING GROUP BLOG
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