The 360 Degree Marketing Group Blog

7 Benefits Of Outdoor Advertising

Posted by Jodie Dimmock on Jul 18, 2015 2:00:00 AM

What is the first thing that comes to mind when you think of outdoor advertising? For most people, a picture of a big billboard along the highway or on a business building in the city pops in to mind. But outdoor advertising is actually much more than these big, colourful billboards. It can be, but is not limited to, phone booths, taxis, shopping centres, benches, trains, buses and transit lines.

Outdoor or occasionally referred to as Out-Of-Home advertising, is communication with people while they are out of their home. Nowadays people are spending more time away from home and so outdoor advertising has the potential to reach active consumers. The benefits of outdoor advertising are almost endless, but for time sake we have compiled a list that, in our opinion, are the top 7 benefits of outdoor advertising.

 

Outdoor Advertising Is High Impact

Unlike other mediums, outdoor advertising does not need to be invited in. Outdoor advertising is part of the environment, therefore cannot be turned off like television and radio. The viewer has no control on whether they see it or not giving your campaign more impact for a longer period of time than the viewer may expect.


It Demands Attention.

Outdoor stands alone so it doesn’t have to compete with other ads like other mediums. Often big in size, outdoor advertising makes itself very visible at both close and large distances. They tend to also be creative and expressive which tends to gain more attention amongst consumers.

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Outdoor Advertising Can Be Very Cost Effective

Outdoor Media Association, performed a studied and found that outdoor advertising delivers a high Return of Investment in all categories and the higher the budget spent on outdoor advertising the larger the ROI.

 

It Has A High Reach With A Mass Audience

This is a great marketing platform for brands or business that are trying to reach a broader audience. Outdoor advertising is public and has access to consumers that can sometimes be difficult to reach. Like younger users, busy business people and lower income consumers may not have access to traditional mediums, so outdoor advertising is a great way to reach them.

 

It Impacts The Path-Of-Purchase

According to APN Outdoor, 70% of purchases are occurring outside of the main shopping and retail centres. Location is everything when it comes to outdoor advertising because it impacts across all stages of the Path-to-Purchase. Research collected by the UK’s Outdoor Media Centre (OMC) shows that outdoor advertising is the advertising medium most seen by shoppers in ‘the last window of influence’ before shopping.

 

Outdoor is an engaging medium

Unlike most mediums, outdoor is actually liked by consumers. Research from APN Outdoor, found that 71% of Australians preferred buses with advertising than those without and that 36% stated outdoor advertising as a welcome distraction.

 

Outdoor advertising is a team player in the marketing mix

Outdoor advertising can and has been proven, to work best with other mediums. The impact and reach of outdoor advertising is greater and can remind the consumer of the message across other media.

Outdoor advertising can offer brands and companies a fresh and creative approach to reaching consumers.  If you’re interested in one of the benefits listed above contact us today and see hpw we can help you with your outdoor advertising. We would love to navigate your journey through finding the appropriate and most effective outdoor advertising for you and for your budget. 

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Topics: outdoor advertising benefits, outdoor advertising sydney, Benefits Of Outdoor Advertising, outdoor advertising, outdoor marketing

On The Move: The Benefits Of Scooter Advertising

Posted by Amy Baker on Nov 8, 2014 4:00:00 AM

Businesses are constantly searching for ways to gain a competitive edge over their rivals. In terms of marketing and advertising, there is an abundance of avenues through which this can be achieved. When trying to reach and eventually attract large audiences, businesses often look towards the big players in TV, radio, newspaper and even online to achieve their respective goals and targets. But why not outdoor advertising? Or more specifically scooter advertising?

Scooter advertising has a large reach

The effectiveness of any advertising is concerned with its ability to reach as many of the targeted audience as possible, and more often than not, in the most cost-effective fashion. While the merit of using traditional mediums has been proven time and time again, you generally get what you pay for, and for many small businesses this may not always be the most practical or beneficial method for them. There are a host of benefits to be shared by implementing alternative outlets that mainstream ones cannot provide. In regards to scooter advertising alone, Media-V lists targeted reach, flexibility, cost effectiveness, high impact, and versatility as its key benefits.

One of the simplest ways to distinguish yourself from your rivals is to simply be different. While other examples of outdoor advertising including billboards or bus-shelter advertisements have the potential to be ignored or overlooked, the unique nature of mobile advertising commands attention. The eye-catching, innovative and eco friendly qualities ensure that distinct, lasting messages are delivered to your target market.

Scooter Marketing

Mobile outdoor advertising

Mobile outdoor advertising provides a unique opportunity for advertisers to reach targeted and segmented audiences based on factors such as their geographical environments or lifestyle choices. Thus, with the enhanced flexibility afforded by Scooter Advertising at your disposal, your business will have the opportunity to control the timing, frequency and location that your advertising is seen. The trailers and moulds themselves also have the capacity to be altered towards your business needs, allowing greater flexibility for design.

By using this method for your business, you allow for precise geographical targeting in areas of high foot-traffic in locations that your target demographic will be, and at times when potential audiences are at their peak. However, not only can you pinpoint the location of your campaign to target areas that your desired audience frequent, but also leverage off a range of special events and product launches to further increase the impact of your advertisement. If looking to get involved with taxi or bus advertising, check out our blog on that specific topic.

Scooter Advertising

Scooters are manoeuvrable

The nature and design of scooters themselves provides a degree of manoeuvrability not seen with other outdoor vehicles like trucks and buses, giving this style of advertising yet another distinct advantage. You’re Scooter Advertising can simply navigate where others cannot! At the same time you have an unrivalled capacity for adaptability, permitting you to alter the schedule in cases of unforseen events or lower than anticipated reception.

As I mentioned earlier, effective advertising generally sees the maximum amount of exposure to your target market within the budget of your business. This notion is exemplified within this unique style of marketing, giving you the best possible return on investment. While the most popular locations and timeslots are typically reflected by the premiums you pay, this mobile platform allows prime-time advertising at a fraction of the usual cost. The fact that Australia’s leading scooter operator Media-V requires no minimums or forced packaging, allowing you to tailor your next campaign to suit the budget of your business, is just another reason to get involved.

 

How to use scooter advertising

Despite many advertising solutions being available to your business, none can afford you the flexibility, cost effectiveness and competitive edge quite like scooter advertising. If you require a lower cost, specific placement, or any general advice regarding this unique form of advertising so get in contact with us today!

 

Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: outdoor advertising benefits, targeted marketing, scooter advertising benefits, scooter advertising, scooter advertising Sydney, outdoor advertising, outdoor marketing