The 360 Degree Marketing Group Blog

Billboard Advertising Statistics

Posted by Amy Baker on Jun 23, 2015 2:00:00 AM

Billboard advertising is truly a unique method of advertising. It provides a way for advertisers to reach their audience during their every day lives. There are few other modes of advertising that are effective during a person’s commute to work, or while walking around the heart of a city.

 

billboard advertising statistics

Here are some interesting facts that should spark your interest in billboard advertising.

Billboard audiences have increased by 3.6% across the five major cities in 2014. Specifically, Adelaide grew by 1.2%, Melbourne by 2.1%, Brisbane by 4.2%, Sydney by 4.5%, and Perth by a whopping 6.8%. What does this mean for businesses and advertisers? The higher the population of audiences in cities the more exposure your billboard will receive. When it comes to billboards, exposure is everything. The more people that are exposed to your advertisement, the more likely it is people will remember it. Of course, there needs to be creativity, aesthetics, and memorability involved with all of your advertisements as well.

With over 400 million daily contacts with OOH advertising, this means that the average person sees 26 OOH advertising faces per day.

According to Forbes we spend approximately 20 hours per week, or 200 miles per week, traveling in our cars. This is a huge chunk of time that we are exposed to billboards constantly.

A study reported by Forbes also displayed very exciting statistics for potential billboard advertisers to heed.

58% of billboard viewers have learned about an event they were interested in though billboards. This shows us that billboards are doing exactly what they are supposed to be doing, creating awareness for events and businesses.

58% of billboard viewers also learned about a restaurant they eventually dined at through billboards. This is another very encouraging statistic. Building awareness is one thing, but awareness without action is relatively useless. This statistic shows us that billboards are actively changing the behaviour of their viewers.

26% of people remembered a phone number, and 28% remembered a website address from billboards. Once again, this is an extremely important statistic to keep in mind. The reason is that although it is important to have contact information up on a billboard, it is by no means the most important thing. Most people are driving, and therefore distracted, when they view a billboard. Images and creative designs will be remembered by these people, but patterns of numbers and specific names of websites might not be because these people typically are unable to write anything down during driving.

Populations in cities are growing every year. The direct result of this means that there are more people exposed to billboard advertising on a daily basis. The number of cars on the road has also been increasing every year. The more drivers on the road means the more billboards along roadsides and highways are seen.

Billboard advertising can be placed virtually anywhere along highways and cities, so there really will never be a shortage of advertising space.

Realize the potential that billboard advertising has to offer. Create something that is unique and eye-catching. Do not simply put up a billboard for the sake of doing it, but truly put the time and effort into creating something that is more than just an informational pitch. If you do that, you will be astounded how many more people will recognize your brand. 

For more information about billboard advertising, download our free tip sheet by clicking the link below:

Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising tips, billboard advertising sydney, billboard advertising statistics, billboard advertising

The Basics to Outdoor Advertising in Sydney

Posted by Amy Baker on Jun 16, 2015 2:00:00 AM

Currently outdoor advertising in Sydney is a huge market and has great potential to boost your advertising efforts. There are numerous spots to choose from, depending on your budget and market. And with the right know-how, it can be an extremely cost-effective advertising choice. 

The primary types of outdoor advertising in Sydney include transport, billboards, and public places.

Transport

Using transport for outdoor advertising is a great way to reach your audience when they’re on the move; options can include bus wraps, taxi backs, and train stations. APN Outdoor currently offer a range of options from full bus wraps to fullbacks. They also offer options for trams and double decker buses.

Trains can also be used to reach out to your audience, during the working week: 11.2 million people travel by train and spend 21% of their time at the station looking at advertising around the platform.

Torchmedia and APN Outdoor offer options such as maxi views, portrait views, and track views. Taxis are almost always on the move, traveling to many areas and bringing exposure to many people.

ROVA Taxi Media are a vendor for taxi backs throughout Sydney, your ad can be seen 24 hours a day and generally can be seen from 40 metres away. Bus shelters can be seen by pedestrians and motorists and also can take advantage of digital displays with interactive options and facial recognition, which will engage your audience.

Adshel provide many alternatives to standard bus shelter advertising turning them into memorable experiences, examples include turning bus shelters into theatres, banks, and farms.

 

Billboards

A billboard gives a brand great exposure to the public, 81% of people notice billboards and 74% also see billboards several times a week. Billboards can either be digital or static, each have their own benefits. Digital can be attention grabbing, time specific, interactive, and flexible.

APN Outdoor offer digital billboards while Adshel focus on providing digital displays throughout major Sydney train stations and bus shelters. Static on the other-hand are cheaper than digital billboards, and if placed correctly cannot be missed. APN Outdoor and ooH Media provide a variety of locations and billboard types.

 

Public Places

By advertising in public places you can reach your audience right before they intend on buying something, for example outside of a supermarket or at a petrol station. Torchmedia offer in-isle advertising with the use of fins, these can offer a unique and engaging medium for your brand. For example they can feature the use of near-field communication for people to scan the fin, scratch and sniff for detergent products, product samples, feature windows, and motion-activated lighting to capture shoppers attention.

Shopperscapes can also be used, reminding people of your product as they walk from car to store. Petrol stations deliver many options also including on the pumps, upon entry, on the shop floor, and windows.

Ooh Media provide outdoor advertising in universities, café’s, sporting venues, and medical centres. The airport is another popular place for advertising it is the perfect way to reach your travelling audience, according to airport passenger data 81% of people saw APN outdoors media. APN have an array of options such as portrait and digital displays, standouts, bespoke, and externals.

 

All the mentioned forms are highly effective if they’re suitable for your specified audience. To navigate the confusing minefield of choosing appropriate outdoor advertising in Sydney contact 360 and we’ll do the hard work for you, and negotiate the right rates for your budget.

 

To find out more about outdoor advertising, download our free billboard advertising tip sheet, it's full of helpful tips for advertisers considering billboard marketing:

Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: taxi advertising, billboard advertising sydney, outdoor advertising sydney, outdoor advertising

Considering Billboard Advertising In Sydney?

Posted by Amy Baker on Oct 31, 2014 3:00:00 AM

Advertising is outlined as any form of paid non-personal communication that's directed at a particular audience through varied mediums so as to market a service, product, or idea. Advertising informs, educates, and persuades consumers to shop for the advertised products or services.

Sydney Billboard Advertising

The key to conscious advertising is having competent personnel who embody a variety of skills and therefore allow for an organization to thrive in an ever-dynamic and extremely competitive business surrounding. Companies such as Adshell and APN Outdoor are well-known names in Billboard marketing in Sydney.

Small business owners may not have the manpower to assign specific personnel to an advertising department or the budget to advertise with big corporations, which makes it vital for them to partner with an advertising agency.

An advertising agency, such as The 360 Degree Marketing Group, partners with big companies to provide small businesses in Sydney with a more affordable rate that they would be unable to negotiate on their own and a more personalized service that the larger companies are unable to provide.  

Negotiating with an advertising agency

Advertising campaigns help businesses thrive by convincing the patron that he/she must consume a selected product. Additionally, billboard marketing tends to trigger, reassure, and influence the choices of the buyer. This can be as a result of a variety of mediums that work together to enlighten, educate, and persuade shoppers to buy the merchandise or service being offered.

Negotiation should be thought of as a discussion that is staged in a competitive environment. Bargaining and persuasion are the most commonly used techniques, but you will have to allow for some compromise and remove any assumptions that you have.

For negotiations with a advertising agency to be successful, small businesses should incorporate the following techniques to ensure that you get what you want:

Evaluate your needs

What results would you like to have at the end of your negotiations? What is the true cost of a billboard in Sydney given how much are you willing to spend?

Ask yourself what your needs are and find out if the potential advertising agency can meet these needs. What would happen if these needs are not met?

Time your discussions

Knowing what you want is one thing, but knowing when to ask for it is also very important. If discussions do not need to be done immediately, take your time to prepare better. Come up with some billboard ideas with your team and present them at the meeting with the agency.

Listen

If you do not take the time to listen, you will not be in a position to know what is possible and what isn’t. Listening is key in every discussion, so listen more than you talk, and allow for the other side to present their point of view. Billboard marketing is very different from other types of advertising, as it relies more on visuals than words.

Follow the action plan

At the end of the meeting, regardless of whether or not you have a deal in place, ensure that you have some sort of communication lines set up with the agency. You should have notes from the meeting so as to know the issues discussed and what needs to be followed up.  For an advertising agency looking to sign a client, failure to follow up would not be a good impression on their company.

Following the action plan as outlined in the discussions means that you as a business are serious and well organized.

Think of negotiation as an exploration of your position as well as the other party’s; the result of this should be to find a mutually agreeable compromise that results in a win-win.

Increasing sales through billboard advertising

Billboard marketing plays an important role in increasing a company’s sales.  Advertising contributes significantly to the expansion of a company’s market share. It has contributed to increasing growth of many companies in varied industries.

The only purpose of advertising is to make sales. Therefore, billboards are profitable or unprofitable according to the actual sales they generate rather than general effect.

A Billboard should be treated as a salesman; it should justify itself, and its cost should not exceed the results.

 

Discover how you can make the most of your advertising spend by using billboard advertising. Simply download our free Billboard Tip Sheet by clicking the link below:

 

Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising sydney, cost of a billboard, billboard advertising cost, billboard marketing Sydney, billboard ideas, billboard advertising, billboard marketing, billboards Sydney

The DOs And DON'Ts Of Billboard Advertising

Posted by Amy Baker on Oct 28, 2014 3:00:00 AM

Despite an ever-growing number of ways to advertise online, billboard advertising is still one of the most effective ways a business can market themselves. Consumers likely see hundreds of billboards every week, but they will only remember a handful of them. So how can a company be one of those special few who are going to be remembered by consumers? Following some basic DOs and DON'Ts is the best way to ensure you will be remembered. Let's take a look at some of those fundamental basics in billboard advertising.

Helpful Billboard Tips

Use six words or less:

Six words may not seem like much, but when we see billboards, we are often on the move and don’t have a lot of time to read long text. Industry research shows that six seconds is about the average time spent reading a billboard, so you need to make that time count. It is tough to bring your message down to six seconds, but it can be done. Just remember, less is more, and make your call to action catchy and memorable. 

Billboards shouldn't be a distraction:

While you want your billboard to get noticed, you do not want it to be a distraction. Billboards are aimed at those doing something else when they see it (driving, walking, biking, etc.). Therefore, there is a dilemma that you will face when using billboard marketing; you want to grab attention but do not want to cause an accident. You may be saying that the billboards themselves do not cause accidents, but they can.  A famous documented case of this was the campaign known as “Hello boys” by Wonderbra. Drivers became so fixed by the models that they ran into poles, medians, and each other. Make sure your billboard is eye-catching, but not so much so as to cause a distraction.  It is a fine line, but the middle ground can be found. 

Billboards shouldn't look for direct response:

Anytime you advertise, you want some kind of response, but a billboard is not the place to expect a direct response or ask for one. There have been billboards fully covered in phone numbers and websites.  If someone is driving, how will they take down that information? If you want a more intimate interaction with your audience, you will need to look at another kind of advertising. Billboards are there for a quick and memorable message to get people to look you up. You can add your contact details, but it is not advised to that the core of your ad.

Placement is key:

One of the biggest mistakes those new to billboard advertising make is improper placement of the billboard. If you have a product that is, for example, targeting stay-at-home mothers, you may not wish to place your advertisement in an area that caters to working business men. Similar to any form of marketing, you have to know your audience and know where the placement of your board will best reach that audience.

Billboard Knowledge

Timing and quantity are important:

How long you place your billboard marketing campaign up for is also an important factor in the results you will see. The longer the billboard is up for, the more people will see it. Billboards might seem expensive, but a minimum of 30 days is recommended for your campaign to ensure maximum exposure, and a properly executed billboard will actually be cost-effective in the long-run. Quantity of billboards is also an important thing to consider. The more you have, the better.  One is almost always not sufficient.

Be smart, but don’t go overboard:

Being smart but not losing your audience is another fine line when dealing with billboard advertising in Sydney and worldwide. They say most advertising should be like a puzzle to solve that gives the audience a chance to feel fulfilled by finding the solution, but billboards need to be more streamlined than that. You want to be smart and have fun, but not give them difficult puzzles to work out.

In closing, the final thing every billboard advertiser must remember is that you want to show it, not say it. With a billboard, a picture is worth a thousand words; it can mean the difference between a customer calling you and forgetting you all together.

 

Discover how you can make the most of your advertising spend by using billboard advertising. Simply download our free Billboard Tip Sheet by clicking the link below:


Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising sydney, cost of a billboard, billboard advertising cost, billboard marketing Sydney, billboard ideas, billboard advertising, billboard marketing, billboards Sydney

Considering A Digital Billboard? Here’s What You Need to know…

Posted by Amy Baker on Oct 25, 2014 3:00:00 AM

Digital billboards, like their traditional counterparts, come in all shapes and sizes. Below we will take a look at the basics you need to know about digital billboard advertising.

Digital Billboard

What is digital signage?

When you hear someone talk about a digital billboard in Sydney or digital signage, they are talking about the displays that are showing up all over the world. Many of them are showing up in transit systems and around retailers. They are crisp, clear, and often in HD. They are used for more than just advertising, but advertising is what we are concerned with here.

What are the benefits of digital billboards?

In order to communicate or grab people's attention, you have to be unique. TV screens and computer screens have us trained to look at them these days. A digital billboard or sign tends to look more like computer or TV screens, so people are more inclined to look right away. Another benefit of using a digital billboard is that you can deliver breaking news in real-time.

List of benefits of using digital billboards: 

  • Screens are bright and show motion
  • You can have multiple things on a screen at once
  • You can change what’s on the screen throughout the day
  • It’s cheaper than print for big audiences
  • It’s better than print for green reasons

Digital Billboard Marketing

Why do I need a digital billboard?

Choosing between a traditional and digital billboard is dependent on your type of product or service. Digital billboards tend to be easier to make changes to and will work if you think you might have last minute product or service changes. Use of a digital billboard also shows your company is moving with the times. A younger target audience is going to appreciate that you can be technically savvy and with the times. If you are interested in the growth of electronic billboard advertinging within the US, check out this article.

What kind of content can I show on my digital billboards?

The sky is the limit with a digital billboard; you can put a variety of information onto them, including:

  • Text and graphics
  • Video and Flash with audio
  • PowerPoint
  • Event schedules
  • Interactive directories
  • Weather, news, and stock updates
  • Alert notifications
  • Web pages
  • Polls, surveys, and contests
  • Cable feeds and streaming
  • Social media and other RSS feeds
  • ...and many more creative uses

 

Now, of course not everything listed here is for marketing, but that is the beauty of a digital billboard; they are very versatile.  With a digital billboard, you get everything you come to expect with a standard billboard: visibility, views, and cost-effectiveness, plus all the perks of it being a new technology. Since the format is a digital screen, you have a broader range of possibilities. With a traditional billboard, you often have to resort to bigger, more expensive tactics to truly stand out.  A digital billboard is stands out on its own. Currently, the majority of digital billboards are smaller and within transit stations, but there are larger ones, proving there is something for everyone in the digital realm.

 

Discover how you can make the most of your advertising spend by using billboard advertising. Simply download our free Billboard Tip Sheet by clicking the link below:

 

Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising sydney, cost of a billboard, billboard advertising cost, billboard marketing Sydney, billboard ideas, billboard advertising, billboard marketing, billboards Sydney

The Best Billboard Spots

Posted by Amy Baker on Oct 21, 2014 3:00:00 AM

Placement of billboard advertising is perhaps one of the most important decisions when it comes to your billboard campaign. While the content of your billboard is important, of course, the location of your advertisement will directly influence who sees it, how many people see it, and when it is seen. Your target audience should be your primary focus and decision influencer.

Billboard City Placement

With that said, let’s take a look at some of the best locations you can put your billboard (as long as it works for your target audience).

Billboards Near Schools

If your brand is geared for a younger crowd (and safe to be so), putting your billboard up near a school is going to be a solid choice.  However, you still need to know what age group you’re going for.  For example, a product that is good for primary school children will not be great to put near a university.  Placing your billboard in these key places will ensure your targeted audience is seeing them and will add value to your products and services. Students in any kind of school travel every day to and from school, so they are going to see your advertisement.

Billboards Near Office Buildings

If you have a brand or product that is best suited for office workers, then posting billboards near office buildings will allow customers to be updated with the latest information about products and services they typically use. These locations can be perfect for more luxury items or products geared to making everyday life easier for the target audience. Not only will this location attract the office workers but their clients and visitors as well. All of these eyes that view your billboard are possible customers.

billboard placement in the city

Billboards Near Bus Terminals and Train Stations

Bus terminals and train stations are a popular option for billboard advertising, because fewer places get more ongoing traffic. If your product has mass appeal and is not just geared for a specific demographic, then public transportation is a great option. You will want to do your research in advance before you come up with the design, because these locations can have a waiting list. That is a testament to how well they work.

Billboards Near Hotels and Other Commercial Establishments

Commercial and tourist spots, especially those in downtown areas of cities, are premier locations for billboards.  These spots tend to have a mixture of traditional and digital billboards, which will work for several forms of advertising campaigns.  You will want to make sure that you get creative and bold with the campaign you choose. There will often be a lot of competing attention-grabbing advertisements and you want to be the one who gets noticed.

Billboards Just off the Highway/Freeway

Fewer roads see as much traffic as the freeway system. This is another place where you will be seen by a wide range of people. Your exact location might be dependent on your type of product or service.  If you have a smaller business that is directed at a group of people who live in a more rural area, you may do better to take advantage of the rural route. Once again, the biggest key in choosing your location is knowing your audience. If you are looking to advertise specifically in the Sydney area, check out our blog specific to the city.

 

Discover how you can make the most of your advertising spend by using billboard advertising. Simply download our free Billboard Tip Sheet by clicking the link below:


Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising sydney, cost of a billboard, billboard advertising cost, billboard marketing Sydney, billboard ideas, billboard advertising, billboard marketing, billboards Sydney

Billboard Ideas: Perfect For Your Next Campaign

Posted by Amy Baker on Oct 18, 2014 3:00:00 AM

While many of the biggest and most remembered billboards have been created by larger companies, there is no reason that a smaller business can’t implement these choices as well. Your scale might be a little smaller, but you can still be eye-catching and attention-grabbing as a small brand. The first thing you need to do is remember the basic rules of billboard advertising.

Six words or less: Research shows that this is the best format to get people on the move to remember your billboard. If you clutter your billboard with too many words, nobody will remember it.  Worse yet, they won’t bother to read it in the first place.

Don’t be a distraction to people: You want the billboard to get noticed immediately, but you don’t want people driving off the road when they see it. There is a fine line between attention-grabbing and something that will cause accidents, but that balance can be found.

Do not look for direct response: While you can add a website or phone number to your ad, do not make it the focus, and do not expect them to call right away.  Most people, after all, are driving or walking when they see your billboard.

Placement is key: You should always know your target audience, the area you plan to place your billboard, and the subject matter. It is important to keep all of these key things in mind for your placement. Here are some tips for finding the best location for your billboard.

Timing and quantity are important: Have more than one billboard, and place each at the right time.

Be smart, but don’t go overboard: You always want to be clever with your advertisement ideas, but you don’t want the viewers to have to puzzle out a complex riddle.

Your billboard should be graphic-oriented, informative, interesting, and most importantly, creative.

Let’s take a look at a few billboards that got a great response for their companies and how you as a small business owner could use a similar but tailor it to your idea. 

Australian Childhood Foundation: Invisible. This creative billboard wanted to show the large issue of neglected children; you can see the message clearly within.  If you have a serious product or brand, consider something similar that is noticable and thought-provoking for your next billboard campaign. (Image Source: Ads Of The World)

Best Billboard Ideas

 

Belt Up. This creative advertisement uses a secondary prop to assist the billboard. You can consider doing something on a smaller scale for your small brand. The idea is bold, will grab attention, and will be remembered. (Image Source: Eat Liver)

Creative Billboard Campaigns

 

Bergey: Sky. If you really want to be out there, think about putting an optical illusion in your next campaign like this Indian company. (Image Source: Ads Of The World)

Creative Billboard Campaign Ideas

 

Bic Razor: Billboard. Think about not using words at all. While six is the maximum number of words, there is no minimum. You can make a loud and clear statement like this billboard.(Image Source: Ads Of The World)

Creative Concepts Billboard Examples

 

BMW: Checkmate. Do you have a competitor with a billboard near you? Consider playing a cheeky and clever game with them like these two car companies. (Image Source: Ads Of The World)

Billboard Ideas for Business

 

Calgary International Film Festival: Crying Billboard. This billboard used real water as tears. Similarly, you can utilize natural sources in a creative way like this. (Image Source: Ads Of The World)

Creative Billboard Concepts for Your Business

 

Coca-Cola: Straw. Not all billboards have to be huge. See the creative use of space and smaller advertising that Coca-Cola used.  Consider something similar in your own campaign. (Image Source: Ads Of The World)

Creative Transit Outdoor Advertising

 

Discover how you can make the most of your advertising spend by using billboard advertising. Simply download our free Billboard Tip Sheet by clicking the link below:

Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising sydney, cost of a billboard, billboard advertising cost, billboard marketing Sydney, billboard ideas, billboard advertising, billboard marketing, billboards Sydney

The Billboard Advertising Statistics You Need To Know

Posted by Amy Baker on Oct 11, 2014 3:00:00 AM

While a lot of advertising these days is done in a high-tech way, you still can’t beat the old-fashioned billboard market. The first thought that many looking to start a new advertising campaign will think is, “aren’t billboards out of style and old school?” While billboards are indeed old-school, there is a great amount of research and statistics that prove that old-school still works.


Billboard Marketing Statistics

In 2009 The Arbitron National In-Car Study did a survey that focused purely on billboards and here are the statistics that were gathered from that study:

  • 71% of us “often look at the messages on roadside billboards" (traditional and digital combined)
  • 37% report looking at an outdoor ad each or most of the time they pass one
  • 58% learned about an event they were interested in attending
  • 58% learned about a restaurant that they later visited
  • 56% talked about something funny they saw on a roadside billboard
  • 44% were reminded to tune into a radio station
  • 26% noted a phone number or Web site address 

Further research showed that:

  • 72% of billboard viewers frequently or sometimes shop on their way home from work
  • 68% frequently or sometimes make their shopping decisions while in the car
  • 38% make the decision to stop at the store while on their way home
  • 24% say they were motivated to visit a particular store that day because of outdoor advertising
  • 32% visited the retailer they saw on a billboard later that week
  • 50% reported receiving directional information to a store from a billboard
  • 24% said they have immediately visited a business because of an outdoor ad message

So what do these statistics mean for you and your brand? It shows that using billboard advertising and other forms of outdoor advertising will still be a useful form of marketing for you. Not only that, but they are also more affordable and see better results.

You can’t turn off a billboard. This means that it is always there twenty four hours a day and seven days a week. When you have standard print, TV & radio, people can throw print out or turn off a radio and TV. They can’t do that with your billboard.

Fact: More sets of eyes will view a single billboard, then those who watch the "billboard top 100" every year.

As mentioned before, billboards are viewed 24/7. Of the millions of people that will pass a billboard, most will notice it.

OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are read in full. There is no other media that can compare to this kind of retention and view rate.

As a whole, outdoor advertising, such as billboards, costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.

Traffic Statistics:

There are 53% more automobiles and 102% more road trips over the last 30 years, a substantial increase.

The number of travelling and household vehicles have risen six times faster than the population rate, which is very high considering population growth rate is also high. Another thing to take into account is the placement of the billboard in relation to traffic, here is another blog with detailed information focused on location.

According to the study by Arbitron, people are spending less time reading and watching television, because they are spending more time travelling to and from work. The average American is in a car for more than 20 hours per week these days. More time in the car means more time to see billboard advertising.

While no form of advertising is foolproof, billboard advertising is likely the closest thing to it. Because billboards have been around for such a long time and have been such a steady sight in our lives, we tend to trust the information they give us. Brands that use billboard advertising tend to see an increase in traffic. Overall, billboards are a good financial investment.

 

Discover how you can make the most of your advertising spend by using billboard advertising. Simply download our free Billboard Tip Sheet by clicking the link below:

Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising sydney, cost of a billboard, billboard advertising cost, billboard marketing Sydney, billboard ideas, billboard advertising, billboard marketing, billboards Sydney

Does Billboard Advertising Still Work?

Posted by Amy Baker on Oct 7, 2014 3:00:00 AM

In an era of tech-heavy consumption, where people are attached to their devices and connected to the digital world 24/7, it may seem like traditional forms of advertising will no longer work. That is not the case with billboard advertising, however. Billboard marketing is, simply put, a highly trusted form of marketing that still works as effectively, if not more effectively, than ever before.

 

Billboard Marketing ROI

 

A study by The Arbitron National In-car pointed out some interesting facts about billboard advertising and why it still works today. For example, on average consumers can spend more than 20 hours per week in their car and cover some 200 miles or more in that time frame. This time spent in the car gives consumers plenty of billboard exposure.

This same study reported that some 71% of the population “often looked at the messages on billboards” (traditional and digital billboards) and more than 37% state that they look at it “almost every time they pass,” even if they have seen it before. These statistics show us that outdoor advertising is still relevant and perhaps more influential than other traditional forms of advertising.

The report also goes into detail to tell us what kind of information most consumers are taking away from a billboard.

 

Knowing these billboard statistics will allow you to understand what information you need to put into your campaign to reach your demographic. 

 

     58% learned about a new event they would like to attend

     58% learned about a restaurant that they later went to and enjoyed a meal.

     56% comment on the funniest roadside billboard they may have seen

     33% have been reminded to tune into a favourite television program

     44% have been reminded that they will need to tune into a radio station to hear an event

     28% make note of a website

     26% make note of a phone number

 

Billboard Marketing Statistics

The survey went on to ask if the billboard helped them decide on something to purchase or a company to work with.

     72% of consumers may stop to shop on their way home from work.

     68% will often make their shopping choices while they are in the car, allowing advertisement to influence them.

     38% make a last second choice to stop on their way home.

     24% say an outdoor billboard directly motivated them to stop and shop at a store on a particular day.

     32% will visit that retailer later in the week after seeing a billboard.

     50% say they receive directional information from a billboard advertisement.

     24% have said they go directly to a business due to a billboard marketing campaign.

 

These numbers show clearly that consumers have a certain amount of trust in what they see on billboards. While digital advertising is a wonderful avenue, it is still new compared to tried and true methods. Given the current economic conditions, consumers are starting to lean back and trust the more tried and true methods of advertising when making shopping choices again. Simply put, when people have limited amount of money, they want to put it into a brand they trust.

If you still aren’t sure if you should put your advertising budget into an old standard medium like billboards, let’s have a look at 5 facts to give you that extra boost of confidence.

It’s everywhere: Yes, billboard advertising in Sydney is everywhere and when you are in your car and stuck in traffic, you will see it. With proper placement, many eyes will be on your advertisement.

Cost effective: As a 24/7 form of advertising, the cost of billboard advertising is unbeatable.

Designs: The possibility for your billboard marketing design is almost endless. Being creative and having something that speaks out to customers will guarantee you interest from consumers.

Higher return: It is proven that there is simply no other form of advertising today with a higher return on investment, and billboard advertising is consistently increasing its market share.

New technology: While billboards in Sydney are an old form of advertising, there is new and ever-changing technology that can be implemented on them. New digital billboards are hitting their stride in favouritism among new advertisers. This new digital form of advertising appeals directly to our technology-driven minds.

 

Discover how you can make the most of your advertising spend by using billboard advertising. Simply download our free Billboard Tip Sheet by clicking the link below:

 

Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising sydney, cost of a billboard, billboard advertising cost, billboard marketing Sydney, billboard ideas, billboard advertising, billboard marketing, billboards Sydney

The Cost Of Billboard Advertising

Posted by Amy Baker on Oct 4, 2014 2:00:00 AM

Billboard advertising in Sydney is one of the leading and most effective ways to advertise your business. If you are unfamiliar with the process of billboard marketing, one of the first questions that comes to your mind might be, what is the cost?

Billboard Price in Sydney

The costs of putting up a billboard will vary greatly depending on the region that you are choosing to put your advertisement up as well as the size and length of time. The cost can typically average around $20,000 a month all the way up to $100,000, give or take. Before you let that number shock you into not getting a billboard, you need to look carefully at what that cost could get you and your company.

Basic billboard statistics:

  • The best source of advertising in the world is television, which tends to reach around 94% of the population of first-world nations.
  • The second best source of advertising is billboards, which will reach out to 93% of the population.
  • Research shows that there are 53% more cars on the road today than there were 30 years ago, guaranteeing that more people are seeing billboards today than ever.
  • With the right placement, more people will see a single billboard than will see the Super Bowl!
  • Over 5.5 Billion dollars are spent on outdoor advertising every year with a rise expected in the coming years.
  • 64% of outdoor advertising is billboard marketing.
  • 15% of outdoor advertising is street furniture.
  • 18% is on public transportation (buses, the tube)
  • 3% are various other outdoor advertising products.

When you look at those statistics, you can see that billboard advertising is seen by a great deal of people, and therefore, the higher cost is evened out by the numbers of people who see them. There are also other important factors that you should consider before you rule out billboard advertising due to cost. 

Billboard advertising works for you twenty four hours a day, seven days a week, all year round. Advertisements in magazines or papers are more often that not thrown away shortly after they are purchased. The price of a 30 second commercial on TV will run you more than a whole month on a billboard. Here are some do's and don'ts in addition to more financial facts for you:

  • Billboard marketing is on average 80% cheaper then advertising on television.
  • 60% cheaper than newspaper and magazine print ads
  • 50% cheaper than short radio advertisement spots.

While all forms of advertising are valuable, and some of the other forms of advertisement (radio, print) may actually hit your target audience more and therefore be better for your company, the financial facts are here for you to make your decision. Billboard marketing is a smart and financially savvy way to spend your advertising money. Other things you must keep in mind before investing in your billboard marketing campaign:

Billboard in Sydney Pricing

Limited information:

While billboard advertising is an all day, every day form of advertisement, the information that you can place on the board is limited. You want to stick to a six words or less rule, and make sure that you use catchy phrases and pictures to get your point across.

Effective but there are limitations:

Billboards are highly effective advertising.  However, they have limitations, and they should not be your only form of marketing. The most effective billboard ads work hand-in-hand with another form of advertisement, allowing them to complement one another.

Know your audience: 

As with any form of advertising, you have to know your demographic audience when you advertise with billboards. This will allow you to easily select the size, placement and other details of your billboard. Placement is one of the key factors in the success of billboard advertising.  You don’t want an adult-themed product billboard near a children's park, for example.

While you may be initially surprised with the price of the billboard, it is an investment that will pay off in the long run. Having an effective strategy in place will ensure that you get the best bang for your buck.

 

Discover how you can make the most of your advertising spend by using billboard advertising. Simply download our free Billboard Tip Sheet by clicking the link below:


Billboard Tip Sheet by The 360 Degree Marketing Group

Topics: billboard advertising sydney, cost of a billboard, billboard advertising cost, billboard marketing Sydney, billboard ideas, billboard advertising, billboard marketing, billboards Sydney