360DMG worked with THE ICONIC to plan and buy a number of out of home opportunities that created awareness of their new sub brand and retail site.
The introduction of the new sub brand THE ICONIC SPORT sees the online fashion retailer now offering a comprehensive range of active wear with new stock from Nike, Adidas, Calvin Klein, 2XU, Speedo, Puma, Mizuno, Lorna Jane, Running Bare, New Balance and more.
Coming to market on the 18th January with billboards, street furniture and transit buses, there was an east coast impact from city, to gym, to beach. Following with an Australia Day weekend WOW unveiling on the truly iconic site of them all, the Glebe Island silos -the largest billboard in the southern hemisphere.
THE ICONIC creative team maximised the out of home opportunities providing bespoke creative for all of the prominent, impressive and position focused sites around the east coast including Bourke St Mall, Melbourne, Darlinghurst Rd, Sydney and Queen St, Brisbane. Compiling an amazing portfolio of over 50 pieces of artwork.
Taking it indoors to Fitness First and another 50 sporting centres with a digi lite campaign and personalised EDM.
All that’s left to do is follow your new year’s resolution - get out of the office and into sport, performing your best with THE ICONIC SPORT | WE’VE GOT THIS.
If you're interested in working with the 360DMG team or would like to know what opportunities are available to your business, get in touch with us today.