The 360 Degree Marketing Group Blog

MEET THE TEAM: ELLIE

Posted by Lauren Jolly on Jul 8, 2016 11:00:00 AM

Name: Ellie Beryl

Title: Information & Organisation Professional

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Three words that other people would use to describe me

Reliable, Open minded, TALL.

 

Which client at 360DMG would you most like to work with

THE ICONIC – (lucky me I do!)

 

What is the strangest job you’ve ever had

Working nights at an English bank taking query calls.  Not so strange, but some callers used it as a late night chatline which made it very weird.

 

What is your favourite TV show currently on Australian TV

Game of Thrones

 

What is your 360DMG claim to fame

Karaoke hog

 

If you could own a restaurant what would it be

Decent Mexican cuisine with Mariachi bands and compulsory sombrero hat wearing, tequila shots, and dancing on tables.

 

What is the most memorable campaign you have worked on at 360DMG?

Gloria Jeans/THE ICONIC collaborative campaign

 

What is your favourite Youtube video/clip?

Juan Gabriel falls off stage.

https://www.youtube.com/watch?v=TcEhiIOM2Kc

 

What is your unique talent / personal trait that you bring to 360DMG?

Bringing a charming air of Northern English CLASS.

 

Best piece of advice you have given

If you want to do something, do it.  The only things I’ve regretted are the things I didn’t do.

 

Best piece of advice you have received

Never underestimate your own self-worth.

 

What music would you like played in the office?

anything but current charts…

 

What is your passion?

Beach or Snow – Beach.. hence the move to Australia and living at Bondi

Cats or Dogs – BOTH (but deep down cats and their bad attitude)

Radio or Outdoor 

Sweet or Savoury 

NRL or AFL – uh, PLEASE.

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THE CHANGING FACE OF RETAIL: SHOPPING CENTRE ADVERTISING

Posted by Ellie Beryl on Jul 4, 2016 11:00:00 AM

Retail Centre Advertising has fast become a hugely advantageous way for brands to find powerful ways of targeting consumers at a time when their mindset is comfortable, more susceptible to influence and who already have their wallets at the ready.

Creating high awareness in proximity of fashion, food, leisure and entertainment acts as a path-to-purchase by driving reach, engagement, influence and subsequently conversions in nearby retail outlets.   

By strategically marketing throughout centres, advertisers can deliver to an already captive audience through several different platforms, each designed to challenge the traditional conventions of advertising within the retail space.  

Shopping centres have become more about experience as opposed to just need and necessity.  Think dining out, cinema, live performances, fashion shows - they have become the ‘one stop shop’ for leisure and entertainment, not just for retail needs.

 

VARIETY IS KEY

Superscreens – big, bright, bold with full motion video, sound, interactivity, augmented reality and live broadcast capabilities, these in-your-face screens are designed to make a high impact and create awareness on the shopper journey.

Smartscreens – smaller than a Superscreen, these screens are placed at targeted proximity, e.g. by escalators, elevators, in order to influence the shopper journey and create meaningful connections with high reach and frequency. 

Atrium/Supersite Banners – used to catch the consumer’s eye as they take their journey through the centre, assets are suspended from the ceiling creating high impact. These dominate by capturing attention from the ground to the rooftop.

Entry Gateway – placing ads at the entrance to centres can interrupt the shopper journey and influence the customer’s next step.

Dining – advertising through wraps on tables and walls in the dining vicinity creates cut through during dwell time and can encourage interaction with ads. 

Decals (Floors, Doors, Escalators) – this particular medium is versatile, eye catching and creates brand awareness.  Placement of decals outside of a store promoting a specific product acts as the last reminder for the consumer before stepping in store. 

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POP-UP MARKETING

Consumers love to see their favourite brands doing something different. Pop-up marketing creates priceless brand reinforcement and the opportunity to invite consumers to interact directly with their favourite brands.

Magnum is a great example of excellent experiential marketing.  They set up a Magnum Pleasure Pop-up Store in Sydney Westfield’s where consumers could create their own ice cream and indulge in their very own creation, enhancing the consumer experience and making them part of the experience and a part of the brand.

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EXPERIENTIAL MARKETING

Much like Pop-Up Marketing, Experiential Marketing acknowledges that consumers love to try and experience a product before buying it.  This type of advertising stimulates the senses of the consumer and invites them to experience a brand through physical interaction.  Brands can either retail directly from the location, drive shoppers to outlets within the centre or simply to promote brand awareness.

 

DIGITAL OUT OF HOME (DOOH) ADVERTISING IN SHOPPING CENTRES

The media are investing heavily in digital networks because digital creates the impression of a quality brand and is more versatile for advertisers. 

It’s transformed the way we operate, allowing advertisers to use more than one creative in their campaign, quicker, cheaper production and upload process and results in audio-visual exposure in a more eye-catching, advanced format to a mass audience.

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According to a study conducted by Val Morgan:

80% agree DOOH makes the brand seem more innovative and up to date

81% agree DOOH suggests the brand is a market leader

80% agree advertising on DOOH creates the impression of a quality brand

 

If you’d like to challenge the traditional conventions of advertising within the retail space
please contact the team at 360DMG or download our 'Do's and Don'ts of Outdoor Advertising' eBook

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Topics: marketing, outdoor advertising, retail advertising

MEET THE TEAM: DOM

Posted by Lauren Jolly on Jul 1, 2016 11:00:00 AM

Name: Dominic Gouw

Title: Account Manager

360 Nickname: Big Dom, Big Daddy, Dommy Dom Dom, Dommy, Dom

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Three words that other people would use to describe me

Focused, determined and family oriented

 

Which client at 360DMG would you most like to work with

InvoCare

 

What is the strangest job you’ve ever had

Butcher shop cleaner 

 

What is your favourite TV show currently on Australian TV

The Voice

 

What is your 360DMG claim to fame

My management of the expenditure reporting

 

If you could own a restaurant what would it be

Indonesian restaurant

 

What is the most memorable campaign you have worked on at 360DMG?

THE ICONIC – Silos – Sport Campaign

 

What is your favourite Youtube video/clip?

Steve Harvey – Jump (https://www.youtube.com/watch?v=ypDytWpLcOo)

 

What is your unique talent / personal trait that you bring to 360DMG?

My stubborn nature in being too detailed

 

Best piece of advice you have given

“The Definition of Insanity is doing the same thing over and over again and expecting different result” – Albert Einstein

 

Best piece of advice you have received

“Always ask the question”

 

What music would you like played in the office?

New Orleans Jazz

 

What is your passion?

Beach or Snow

Cats or Dogs

Radio or Outdoor

Sweet or Savoury

NRL or AFL

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