The 360 Degree Marketing Group Blog

Instagram Advertising: How To Create An Effective Ad

Posted by Jodie Brett on Dec 28, 2015 1:00:00 PM

There are three main objectives for Instagram advertising which include clicks to website, app installs and video views. Each type of ad provides businesses with the ability to achieve a different outcome and it is therefore important to understand which objective you are trying to achieve. 

 

Click to website

Click to website can be used for businesses wanting to drive traffic to their website. For this type of ad, it is important to include the call-to-action button which provides the user with an action you want them to do when they see your ad. The CTA buttons you can choose from include:

  • Book Now

  • Contact Us

  • Download

  • Learn More

  • Shop Now

  • Sign Up

  • Watch More 

instagram advertising

App Installs

The App Installs type of ad allows businesses to push their audience to install or use a particular platform. This type of ad also includes the CTA buttons which are outlined below:

  • Install Now

  • Use App

  • Book Now

  • Download

  • Play Game

  • Shop Now

  • Sign Up

2

Video Views

Video views allow content publishers to tell a story using video. This video may include a product offering, promotion, opportunity to build brand awareness or simply just to show what a business is about. Once again, users of this type of ad are able to use the CTA buttons to further engage their users using the below:

  • Watch More

  • Book Now

  • Contact Us

  • Download

  • Learn More

  • Shop Now

  • Sign Up

instagram advertising

Top 3 Tips For Creating The Perfect Instagram Ad

  1. Always use the call-to-action button regardless of which type of ad you are creating. This will push users through to your website, app, blog and so on and provide people with a better understanding of what you’re about!

  2. Keep your content of a high quality both visually and linguistically. Poor content = poor engagement, which is why it is important to create your content using the specifications below. Not only will your content display properly when being watched but you’ll have a higher calibre of user engagement and in turn achieve your sales or awareness goals.

  3. Targeting your content to specific audiences will allow you to provide the most relevant content to the appropriate audiences. It is illogical to push a maternity wear ad to teenagers or an ad for women’s cosmetic products to males which is why it is important to understand who you are trying to target and what content you need to direct to each audience.

 

Technical Specifications For Instagram Ads

Available formats: Photo, video or carousel

 

Photo

  • Image size and ratio: 1080 x 1080 pixels, 1:1

  • Your image must not include more than 20% text

  • Caption (underneath image) must not exceed 125 characters, text only.

  • Minimum resolution: 600 x 315 pixels

 

Video

  • Aspect ratio: 1:1 to 1:9

  • File type: .mp4

  • H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

  • Audio: Stereo AAC audio compression, 128kps+ preferred

  • Caption: must not exceed 125 characters, text only

  • Minimum resolution: 600 x 135 pixels/600 x 600 pixels (square)

  • Length: Minimum 2.5 seconds and maximum 30 seconds

  • Maximum size: 30MB

Need help creating your very own Instagram ad? Contact us to discuss how 360DMG can help you create the perfect Instagram ad for your business! 

 

Social Media for Business Checklist

Topics: Instagram Advertising

How to target your Instagram Advertising

Posted by Lauren Jolly on Dec 25, 2015 1:00:00 PM

Targeting your Instagram advertising is extremely important in order to ensure your ads are being viewed by the correct target audience. Instagram provides a good medium for doing this by allowing you to select from three key objectives:

-          Clicks to your website: allow users to click through to your website

-          Mobile app installs: encourage users to download your mobile app

-          Video views: allows users and businesses to tell a story through video

 

After choosing your objective from the above, you are then able to select an ad type: image, video or carousel ad (a series of images that a user can browse through). 

 

                   Instagram Advertising     Instagram advertising     Instagram advertising 
           

As with Facebook advertising, Instagram also allows you to target specific audiences based on the below categories:

-          Location

-          Age

-          Gender

-          Language

-          Interests

-          Behaviours

-          Connections and more

 

It is important to understand who your target audience/s are in order to tailor your Instagram ads in the most relevant way and with appropriate content. In order to understand who your target audience is, you are able to view your Instagram analytics through the Ads Manager and Power Editor platforms. It’s also essential to monitor your analytics on a regular basis as your key audiences may change and evolve over time.

    

Benefits of targeting content

Increase engagement

Targeting your content on Instagram allows you to create personalised content which has a higher chance of engaging your specific audience. You also have the ability to feed specific content to specific users and therefore a greater opportunity of reaching a wider range of people.

 

Push users to website, app or other service

Through the use of call-to-action buttons, businesses are able to drive their audience to other platforms such as websites, downloadable apps or more information. This is become an increasingly more useful tool in converting Instagram views to sales as well as increasing brand awareness/favourability, ad recalls and so on.

 

Ability to reach targeted audiences

Through targeting your advertising using specific categories such as age, gender, location, interests and so on you are able to ensure that your content will only reach people with certain characteristics. This gives businesses the opportunity to create specialised campaigns that are highly engaging for specific markets.

 

Results for different businesses/industries

A number of industries are seeing great results from engaging in Instagram Advertising. A few have been outlined below:

 

Retail

Retail businesses have been able to achieve a lift in purchase intent, conversions, ad recalls and click-through rates as well as higher awareness of promoted brands and campaigns.

 

Service providers

Service providers such as online dating companies, banks, food providers and so on have recorded an increase in service/brand favourability and use, a decrease in user acquisition costs and a lift in ad recalls.

 

Media

Media companies have demonstrated an increase in the number of people reached and brand awareness as well as the ability to reach its audience instantaneously. As their content is often updated when big news stories are breaking, Instagram provides a platform that can be shown to its audiences as the story breaks and evolves.

 

If you need help with the Instagram ad targeting process, contact 360DMG as we are able to put together a tailored social marketing solution for your business. Get in touch today!

 

Social Media for Business Checklist 

Topics: blogging, Instagram marketing, social media marketing, Instagram Advertising, Social Media Advertising

5 Social Media Marketing Trends that dominated 2015

Posted by Lauren Jolly on Dec 21, 2015 1:00:00 PM

The social media marketing environment is diverse and constantly evolving. In order to help understand what strategies you should be putting into play into 2016, let’s take a look at the 5 trends that have dominated in 2015.  

1. Scommerce

Social media commerce is becoming increasingly important for marketers. Many social media platforms now have the ability for users to directly purchase products or services with just the click of a button! In 2014, the total tracked social media commerce sales increased 26% from $3.3 billion to $2.62 billion showing that it is fast becoming a highly used media for purchasing products and services.

Scommerce is great because it eliminates the issue of having to encourage or incentify users to visit your website. Rather your audience is already receptive and therefore you are able to provide the opportunity for sales without the user leaving the social networking site.

 

2. The rise of Mobile

With approximately 93% of the population worldwide owning at least one mobile phone, the opportunities for businesses to use mobile in their offerings is increasing. Also growing is the number of businesses using social media platforms to engage customers which allows them to reach a wider range of people who can be targeted by demographic, location and so on.  

Mobile platforms are able to be accessed by users in a multitude of different locations, time zones, social situation and more due to the accessibility and easeability of devices. This allows marketers to target specific people using push notifications, click-to-action buttons, SMS, app features and so on.

 

3. Video, video, video

Video content can be easily uploaded to social media pages using accessible devices such as smart phones and tablets. This makes it easy for users and businesses to quickly and easily upload rich and engaging content as well as reach a wider audience (e.g. Facebook rewards native video by the way of reach compared to other forms of content). Video also has the ability to create an emotional connection with its audience through the use of storytelling. Engaging visual stories allow marketers to display their products or services in a new light with high engagement and user generated content.

Video has shown huge growth in 2015 and the below stats say it all:

-          There has been a 360% increase in Facebook video publishing

-          57% of marketers are using video

-          72% of marketers plan on increasing use of video and want to learn more

-          Smaller but still considerable numbers of marketers are using other video platforms including Instagram (36%), Vine (4%) and Snapchat (2%).

 

4. New Technologies/Platforms

The rise of new technologies have allowed consumers to engage with social media in new and exciting ways. New apps and platforms are constantly arising and evolving also.

Apple Watch

The Apple Watch for example allows consumers to receive social media notifications, email notifications and so on which will provide marketers the opportunity to reach people in a different way.

Snap Chat

Snapchat allows people to post in-the-moment updates on where they are, what they are doing, who they are with and so on. With the instant capture of a photo or video, the content can be instantly shared to a selected group of people. Sponsored (paid) ads are also able to be implemented into a person’s snapchat feed which allows marketers to feed consumers real-time content to promote their brand.

 

5. Paid content is crucial

As we all know, the reach of paid advertising (especially on Facebook) is rewarded far more highly in terms of conversions than organic content. Instagram, who is owned by Facebook) introduced earlier this year the ability to buy ads which allows businesses to tap into more than 300 million monthly users worldwide.

Social media networks have implemented complex algorithms which favour paid content over organic content so it’s a no brainer that paid is the way to go! Paid content is therefore crucial for businesses wanting to increase and maintain their reach and stand out in such a saturated market. 

Paid Social resized 600

In 2016, there is inevitably going to come a new set of trends. The world of social media marketing is constantly involving and providing us with new ways of reach our intended audiences. For now we will have to wait and see what tools 2016 brings!

Social Media for Business Checklist

Topics: mobile marketing, social media marketing, marketing trends

Twitter Advertising: How can it help you increase engagement?

Posted by Lauren Jolly on Dec 18, 2015 1:00:00 PM

With over 500 million tweets being sent each and every day, Twitter is a place for people to instantaneously share information and connect with people and businesses around the world. It is also increasingly becoming a large platform for businesses to engage in advertising in order to increase engagement, sales and customers.

 Twitter Advertising

Types of Twitter Advertising

Promoted Accounts

Promoted accounts quickly allow you to build a community of followers by promoting your account for people to follow. You are able to target specific audiences using broad categories, location or gender as well as tailor the campaign messaging to specific groups which allows for more focused campaigns.

 

Promoted Tweets

Promoted tweets help users and businesses strengthen regular tweets in order to increase engagement as well as allow the tweet to be seen by a larger audience. Promoted tweets are most useful for promoting an upcoming event, sale or announcement whereby the user wants to increase exposure and engagement.

 

Promoted Trends

Trends are topics or issues that people are currently discussing on Twitter. When promoting a trend, you are able to gain mass exposure as these hashtags are placed in a highly visible place next to a user’s timeline. This trend remains visible at the top of the list for an entire day and feeds users through to your Promoted Tweet when they click through.

 

Benefits of using Twitter

There are many benefits of using Twitter advertising. The main points are outlined below:

  • Increase viewership: With hundreds of millions of viewers, users and businesses are able to reach a mass audience

  • Increase engagement: 50% of users have shopped at the websites of social media businesses they follow which shows that Twitter is a successful platform for increasing engagement between users and brands

  • Increase sales: 60% of users purchased something from a social media business because of something they saw on Twitter showing that the platform is effective in converting engaging posts into sales

  • Increase customers: 43% of users plan to regularly purchase from the social media businesses they follow showing that continued use of the platform allows for customers to be generated and retained by businesses

  • Adapt content: Twitter allows you to tailor specific content to specific people and groups therefore increasing the likelihood of more personalised content being seen. 

 

Cost Effectiveness

Twitter’s payment is based only on engagement, so if no one clicks on your promoted account, tweet or trend you will not be charged. Furthermore, you will never be charged for any organic activity on Twitter (non-promoted material). Twitter is therefore a cost effective way to promote your business as you have complete control over how much money you invest on the platform.

 

Need help?

Feel like it’s all just a little too complicated? Let 360DMG understand your needs and budget and we will tailor a social media solution to your business! Furthermore, we will have access to analytics information to track the performance of the activity and keep you updated on how your campaigns are going. Get in touch with us today.

Social Media for Business Checklist

Topics: Twitter marketing, Twitter advertising, Twitter for Business

Optimising Your Facebook Advertising

Posted by Jodie Brett on Dec 14, 2015 1:00:00 PM

Using Facebook advertising as a means to promote your brand and products is a great method. Though to get the most out of your digital advertising efforts there are some rules to go by when doing so in order to optimise your ads and get the most bang for your buck.

shutterstock 218708896

Understanding your Audience

It is important to understand your target audience as if you don’t know what they’re interested in, you’ll fail to engage them appropriately. Understanding your audience will also allow you to target them appropriately. Using Facebook’s targeting, you can pinpoint the people you want your advertisement to be displayed to. This includes locations, interests gender, age and even online behaviours; the sheer amount of targeting options is incredible and you will be able to see approximately how many people you ad will reach. 

 

The Image

Editing an image is an important aspect of Facebook advertising, if your image fails to capture the attention of your audience, your ad fails. If necessary, cropping an image can ensure people will focus on what you want them to.  According to Facebook advertising policies, text should not occupy more than 20 percent of your image. There is a grid tool available to check whether this will be an issue, if so it is ideal you resize your text accordingly. When using an image, its quality must be of a high standard in order to be seen clearly on any device plus it looks more professional.

With any image, colour is a key feature. Depending on the culture or country you are advertising in, it is ideal to know what the connotations of certain colours are. Potentially you could be portraying your brand in a way that does not benefit you. For example Orange has connotations of joy, sunshine, and tropics; so it is essential you choose colours that align with your brand. 

The size of your imagery must also meet Facebook’s standards. Facebook recommends an image be 1200 pixels wide and at a minimum 600 pixels. When selecting an appropriate image, you may want to choose one with smiling faces/happy people; as they are the best performing in terms on conversions and will resonate better with people.

 

The Context

With any visual message, it is important to consider its context and how it may be interpreted. The images and text you post should be a reflection of your brand’s image, and reflect how you portray your brand. For example if you own a car dealership, it wouldn’t be appropriate to post pictures of kittens, would it? What sort of message is that sending to your audience?

People today have hectic lives and scroll through their newsfeed at lighting pace, so it is important to capture their eye. In order to do this, images and your message should be kept simple but engaging. If your business offers a product or something tangible, show your product being used by happy customers, a product demonstration is an effective way of promoting your offering. 

 

Call To Action

Your advertisements should also feature a call to action (or CTA), which is a button or statement that indicates for people to take a required action; for example ‘Learn More’ or ‘Shop Now’. This guarantees people will know what to do when they encounter your advertisement and helps to lead them to the next phase of the sales funnel.

 

Testing

By testing your ads, you will be able to make the most out of your advertising spend with efficient and effective ads. AB testing can also be performed to identify which ads perform better; this involves posting two images with slight variations and then identifying which one is yielding the best results. 

 

Following these basic optimisations for your Facebook advertising will help you to create a more effective campaign. Or, if you'd like some help fromt he experts, contact us today and we can get you started!

Social Media for Business Checklist

Topics: Facebook advertising, Facebook Advertisements

Cook Up A Feast With Your Facebook Advertising

Posted by Jodie Brett on Dec 11, 2015 1:00:00 PM

Using Facebook as a tool to develop your restaurant business is essential in today’s digital savvy environment, however to the untrained eye it can be a slightly daunting task. So 360 has come to the rescue, and here we’ll give you a run through of the basics to start your Facebook journey to success.

shutterstock 273074084

Content You Should Be Posting

Facebook is a great tool for connecting people, so why not connect with your existing customers and also attract potential ones? In order to grab the attention and engagement of your audience, however, you must be posting relevant and interesting content. 

Pictures of your food can be displayed, videos of your chefs cooking their masterpieces can be uploaded, and you can update customers on daily specials. This is a great way to get people interested in your business and give them a preview of what they may order. Facebook can also help you strengthen your brand image, by uploading relevant content to your business you can show customers what you’re really about as a brand.

Competitions and surveys are also a great way of engaging with customers. By offering giveaways for completing surveys you will discover more about your customers and build on your relationship with them. Competitions are a great way of building hype and can be done by people sharing your page for example; essentially they are helping to advertise for you, spreading awareness and getting people through your restaurant’s door. 

 

Engaging With Your Customers

When customers connect with your business online, every engagement must be responded to whether it be negative or positive. If your business encounters negative comments, you must look to rectify the situation and apologise if necessary- you could potentially offer discounts and free products. If positive feedback is given, thank the customer for their feedback. Along with this, it is important to remain truthful in responses, as dishonest responses could further impact your businesses reputation. 

facebook advertising

Facebook Advertising

Facebook advertising is a great tool for any business, and a restaurant or cafe is no exception. With numerous targeting capabilities, you could potentially target advertisements to people within the vicinity of your restaurant, giving them exclusive deals for visiting. Facebook advertising can be incredibly specific, where you can select the criteria that you wish for people to meet and specifically advertise to this niche, or you can target more broadly for anyone who just enjoys good food and coffee. When used in combination with other marketing efforts such as print and outdoor, you can make the most out of your advertising budget. With Facebook being available on mobile too, you not only reach them at home you can reach them when they’re out, multiplying the impression your advertisements can have.

 

Who Is Doing It Right?

The best way to learn how to use Facebook the right was as a restaurant, is to look to your competition!

Pizza Hut

Pizza Hut adopted Facebook early on and now they have over 26 million Facebook fans. Posting deals, photos, videos and asking questions all aids in keeping their customers engaged while achieving some market research at the same time.

facebook advertising

Subway

Subway are masters at intgerating both their online and offline marketing initiatives all on their Facebook page. Highlighting offline activity on their Facebook page and pushing people to this has worked tremendously well for them, alongside other engaging content.

facebook advertising

Though all this can be tricky to the digitally unqualified restaurateur, so 360 can take on your Facebook mangement and advertising and get you results! Contact us today so we can help you get people through those doors.

Social Media for Business Checklist

Topics: Facebook advertising

Beau Knows: The Silly Season

Posted by Lauren Jolly on Dec 9, 2015 2:54:00 PM

With December well and truly underway our calendars are filling up quicker than Dunny at the buffet line and with everyone sharing stories of events, drinks and parties from the night before it got me thinking that surely we aren’t all been on our best behaviour all of the time. Are we?  

The Office Christmas Special resized 600

By now, you’ve all no doubt read some piece of content on how to survive the silly season – it normally starts off with a quote from a Human Resources Executive or a Business Etiquette Consultant and then launches into bullet points about limiting your drinks, eating the food and sexual harassment of co-workers. 

This is not going to be one of those pieces of dribble. We are all adults and it’s safe to assume that this isn’t our first time to the dance. So without further ado let’s look at the three ultimate truths to a December event:  

EAT: Forget the etiquette consultant - if you can carry an oyster, fresh spring roll, slider and champagne flute at once then go for it.  

DRINK: Let’s face it, the 50 employees didn’t come to lick stamps, they came to have a good time and let their hair down after a long year. You don’t need to have a glass of water after every drink like Cheryl in HR tells you, just know your limits and don’t throw up. 

AFTER-PARTY: There will definitely be one and there’s nothing wrong with the fact that 11pm rolls around way too quickly and you may not be ready to go home.  

In saying all this, there’s really only one rule that I like to impose:  

THE NANA RULE – If you can’t say it in front of your Nana then it’s probably best you don’t say it at all.  

But hey, who am I to judge. 

Topics: beau knows, silly season, workplace etiquette

Share an Experience: Adrenalin's integrated campaign

Posted by Lauren Jolly on Dec 8, 2015 10:18:00 AM

The 360 Degree Marketing Group was challenged with creating an integrated campaign for our favourite online gifting experience experts, www.Adrenalin.com.au!

At the helm of the campaign was Adrenalin’s Director Amelia Jones, who throughout November went on a mission to get people to reconnect with one another. Cue the ‘Share an Experience’ Campaign – a month long initiative that inspired people to step away from technology and reconnect face-to-face. And what better way to do it than when you’re 12,000 feet in the air, toes teetering over the edge as you’re about to experience the ultimate tandem skydiving rush!


jessica rowe

For this campaign, we partnered with Studio 10 and put the panel to the test. An initial interview was set up with Amelia Jones, setting the scene for the campaign. Each week, a member of the panel went on an Adrenalin experience of their choice. Think Jessica Rowe as the ultimate jet fighter pilot, Reporter Robbo climbing Brisbane’s Story Bridge and Jono’s heavenly experience making delicious chocolate.

 

By creating a strong in-program partnership with Studio 10 and supporting this with a television schedule and in-program live reads, we were able to spread Adrenalin’s message far and wide! Whether you’re serial skydiver or a chocolate-making connoisseur, Adrenalin has an experience to suit everyone! 
 


adrenalin

Topics: marketing, adrenalin, integrated campaign, marketing campaign

9 Reasons Why You Need To Use Facebook Advertising

Posted by Jodie Brett on Dec 7, 2015 1:00:00 PM

Advertising on Facebook is a near necessity in today’s world, and its benefits can be reaped by all business types: local, national, international, small, or large. Here are nine reasons why your business should be advertising on Facebook.
 

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1) The world’s largest audience

Despite the continuous emergence of new social media sites, Facebook still reigns supreme. There are 13 million Australians on Facebook, 1.4 billion members worldwide, and more than 900 million of those members visit the site every day. Studies find that active Facebook users check the site multiple times a day; that's a lot of eyeballs and a lot of opportunity to reach your audience with advertising.
 

2) Truly engaging the user

Facebook reaches audiences on the platforms in which they are most engaged. The mobile has essentially become an extension of our hands, and it is no secret that the internet dominates our lives. Through Facebook advertising consumers can be reached practically anytime, anywhere. These adverts are also appealing because they demand the user’s attention as they are effortlessly weaved into the Facebook newsfeed.
 

3) Creative Control

Facebook advertising is flexible and easy to maintain. You have utter creative control (as long as you abide by the advertisement regulations) with being able to choose between still images and video. The creative you use in your advertisements is arguably the most important component of your ads, so being able to experiment and find the most engaging creative is vital.
 

4) A/B testing

Facebook’s ability to A/B test, gives you insight into your audience and helps determine which advertisement best suits your campaign needs. Switch up the creative you use as well as your ad's text, monitor results and optimise accordingly. This is the best way to see what is and isn't working for your audience.
 

5) Low cost

The minimum spend on Facebook advertising is just one dollar a day, which means there is a lot of flexibility in how much you allocate to it. There are multiple bid types available: CPM, CPC and CPA to name a few. This range of packages allows for your campaign to reach as many users as your budget will allow, with the objective of your campaign at the forefront.

 

7) Easily track spending, performance, and ROI

The Facebook Adverts Manager has a multitude of metrics for advertisers to help manage their campaigns and keep track of their performance. These include metrics such as:

  • Impressions (total number of times an ad was displayed )

  • Reach (total number of different people who saw your ad)

  • Frequency (average number of times an individual saw your ad)

  • The actions said individual took upon seeing you ad (likes, comments, shares, click throughs)

  • Spending data, such as Cost per Click, Cost per Like and Cost per Conversion


8) Facebook fan page

The fan page is a fantastic means to display customer loyalty, create a community, promote new products and launch campaigns. Companies are able to interact directly with the customer, build their brand image and humanize their business. Attracting people to your page via advertising is a great way to build your following.

 

9) Direct Targeting

It is important that through any form of advertising, you reach that group of people who really are interested in your product or service, which is exactly what Facebook enables you to do! not only doesn Facebook hold a myriad of information around users' information such as age, gender and location, they also know what pages they like and what content they engage in. This makes an advertisers job very straight forward, allowing them to push their advertising out to those people who are more likely to interact and engage with it and help achieve the advertiser's goals.

Social Media for Business Checklist

Topics: Facebook advertising, Facebook Advertisements

What Are Facebook Offers?

Posted by Jodie Brett on Dec 4, 2015 1:00:00 PM

Who doesn’t like the idea of saving a buck or two? Facebook offers are specials and discounts that you can set up from your Facebook business page. Facebook offers are available for people who have 50 or more likes on a local business or place page.  Likers of your page are able to view these deals which they can claim and then use. You can set your offer to be redeemable in store, online, or both, depending on what you choose to set it on. But let's dig a little deeper.

 

What Are Facebook Offers?

Whether you are an entrepreneur, small business, local business, or corporation, Facebook offers can be used to help promote your business, build your mailing list, draw attention to free events, and aid in building authority and recognition across Facebook. Facebook offers have the three goals of increasing sales, getting people to talk about your business, and providing a way to measure your success.

 offer

 

How do you get your Facebook Offers started?

Once you have accumulated 50 or more likes, you are able to start to make offers. Here is how you can do it:

  1. At the top of your page, you can select that you would like to create an offer. Choose either in store, online, or both.

  2. Enter a website and optional coupon code for online offers

  3. Create a thumbnail choosing a title for your offer, a description and an image

  4. Configure the following options: an expiration date, a claims limit, a bar code for in-store offers, terms and conditions.

  5. Preview what your offer looks like through a Facebook generated email

  6. Set a budget to allocate how many people you want your ad to reach.  A specific budget will reach a certain number of people depending on how many fans you have.

 

Why are Facebook offers useful?

Increase in Sales

Facebook offers allow you to promote your business through your current fans as well as reach potential ones. Your offer may be featured on the newsfeed of people who do not already like your page due to them having friends that do like your page. This combination of existing and mutual fans can result in reaching existing and new customers with a relevant offer.

 

Get People Talking

People can be tagged in your offers as well as them having the ability to be shared. Even an accumulation of likes will help spread your ad to more people. If people are talking about your offer, you are engaging them and creating the possibility of having them follow up on your Facebook promotion.

 

Measure your success

When people use your access code online or instore, you will be able to track how many people your ad reached. You can track how many people actually claimed your offer by going to your offer on your Page Timeline and looking at the bottom of the screen. Once someone claims your offer, they will receive an email with details about redeeming the offer, the expiration date, and the terms and conditions.

 

Variety of promotions

You are able to promote a variety of things through Facebook offers. You can promote your business as a whole by offering a certain discount off everything. You can also promote a specific product, whether it is a product that is not selling well or a more expensive product, by promoting it individually. You can promote a blog or other material to try to increase your mailing list. In addition, you can promote an event to see how many people wish to attend. Finally, you can promote other social media channels by drawing attention to them through Facebook offers.

 

Facebook offers can be extremely beneficial whether you are trying to promote an event, a specific product, or your business in general.  You are able to reach all of your fans plus friends of your fans. It is relatively simple to set up and you can do it right from your page.  Facebook offers provides the benefits of increased sales, getting people to talk about your business, product, or event, makes it easy to track how successful this marketing strategy really is, and allows you to promote a multitude of aspects in your business. All you need to have is 50 people that like your page and you are able to start your Facebook offers today!
 

Social Media for Business Checklist

Topics: Facebook offers, Facebook advertising