The 360 Degree Marketing Group Blog

The Different Types of Instagram Advertising

Posted by Jodie Brett on Nov 30, 2015 1:00:00 PM

Instagram is more than just a collection of bad selfies. In fact, the social media platform has turned into a global phenomenon. Facebook acquired the mobile app in 2013 for $1 billion, and it has since grown to a membership of over 300 million. The majority of users are between the ages of 18 and 34; however, social media has a tendency to slowly spread to the older generations, and the app’s popularity is only expected to continue skyrocketing.  

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The basics of advertising on Instagram

Instagram advertisements were previously only available to a select group of successful, established brands in the United States. Now, the advertising platform is available to any company in over 30 countries. Kenshoo, a marketing software company, predicts Instagram will generate more than a billion in advertising revenue in the next three to four years.

Instagram should be viewed as an important advertising platform for a myriad of reasons. One of its strongest attributes is that it has access to the wealth of data and technology of its parent company Facebook. Additionally, these advertisements are assimilated seamlessly into the user’s normal Instagram. Through this, the advertisements demand the users attention. But, let's take a look at what kind of advertisement you can create for Instagram and what each are most useful for achieving.

 

Types of Ads

Image Ads

As their title suggests, these advertisements are simply images that come up on the user’s newsfeed. These ads will be designated as sponsored in the top right-hand corner of the post. If the user is intrigued they can click the through a labeled button to be redirected to the advertisers website.

 

Video Ads

Video ads are a more engaging approach since they incorporate both sight and sound. Videos ads are a fantastic means of telling a story. Individual Instagram users can only post videos that are 15 seconds long. Advertisers, on the other hand, can post 30 second long videos. These ads are great to show a snippet of information that can then direct the audience to an advtisers website, or it could help with building brand awareness.

 

Carousel Ads

Carousel ads are the next step in image advertising. With this type of ad the user is able to swipe though numerous images. It is a more comprehensive version of the image ad, and is also accompanied by an option for the audience to head to a website to get more information. These ads are great in telling a story or providing content when one image jsut isn't enough to get your message across.

 

Measuring campaign success

Like with its parent company, Instagram provides in depth reporting and objectives for campaigns. For Instagram, these metrics are

  • Clicks to website

  • Mobile app installs

  • Video views

  • Mass awareness

 

What To Keep In Mind

Just like with any advertising activity, it is important to plan and execute your campaign effectively fom the start. This should see you get some really great results.

  • Hashtagging - this is essential for numerous reasons. It allows you to engage your followers by encouraging them to use your hashtags as a popular hashtag helps to promote your page across multiple profiles. Additionally, hashtags provide a means to create a smaller community within a larger one of millions, thus allowing your followers to interact with one another. Brand specific hashtags pertain solely to your business. These hashtags are necessary in creating that smaller community and to distinguish you from your competition.

  • Host contests and giveaways - A great way to excite your followers is to host photo contests, hashtag competitions, and comment giveaways through your advertisng. You can offer the opportunity to have the winner of said contest be featured on your Instagram page or you can give away prizes. These events help hold your followers’ interests while also attracting new members.

  • Encourage comments and questions - With the ability to target those audience members who you know are also your cusomters or potential customers, encouraging a conversation with them is important. This helps build up their trust of your brand and encourages them 

With these tips and tricks, you should be able to get your Instagram advertising underway in no time! Or if you would like a hand getting it up and running, why not contact us today to see if we can be of assistance!
Social Media for Business Checklist

Topics: Instagram marketing, Instagram Advertising

Instagram Advertising Explained: Tips for creating the perfect ad

Posted by Lauren Jolly on Nov 28, 2015 1:00:00 PM

As discussed in our previous blog ‘How to target your Instagram Advertising’, there are three main objectives for Instagram ads which include click to website, app installs and video views. Each type of ad provides businesses with the ability to achieve a different outcome and it is therefore important to understand which objective you are trying to achieve.

 

Click to website

Click to website can be used for businesses wanting to drive traffic to their website. For this type of ad, it is important to include the call-to-action button which provides the user with an action you want them to do when they see your ad. The CTA buttons you can choose from include:

  •  Book Now

  • Contact Us

  • Download

  • Learn More

  • Shop Now

  • Sign Up

Instagram advertising

App Installs

The App Installs type of ad allows businesses to push their audience to install or use a particular platform. This type of ad also includes the CTA buttons which are outlined below:

  • Install Now

  • Use App

  • Book Now

  • Download

  • Play Game

  • Shop Now

  • Sign Up

Instagram advertising

Video Views

Video views allow content publishers to tell a story using video. This video may include a product offering, promotion, opportunity to build brand awareness or simply just to show what a business is about. Once again, users of this type of ad are able to use the CTA buttons to further engage their users using the below:

  • Watch More

  •  Book Now

  • Contact Us

  • Download

  • Learn More

  • Shop Now

  • Sign Up       

Instagram advertising


Top 3 tips for creating the perfect Instagram ad

  1. Always use the call-to-action button regardless of which type of ad you are creating. This will push users through to your website, app, blog and so on and provide people with a better understanding of what you’re about!

  2. Keep you content of a high quality both visually and linguistically. Poor content = poor engagement, which is why it is important to create your content using the specifications below. Not only will your content display properly when being watched but you’ll have a higher calibre of user engagement and in turn achieve your sales or awareness goals.

  3. Targeting your content to specific audiences will allow you to provide the most relevant content to the appropriate audiences. It is illogical to push a maternity wear ad to teenagers or an ad for women’s cosmetic products to males which is why it is important to understand who you are trying to target and what content you need to direct to each audience.

 

Technical specifications for Instagram Ads

Available formats: Photo, video or carousel

Photo

  • Image size and ratio: 1080 x 1080 pixels, 1:1

  • Your image must not include more than 20% text

  • Caption (underneath image) must not exceed 125 characters, text only. You can check how much text is on your photo here (Insert hyperlink - https://www.facebook.com/ads/tools/text_overlay)

  • Minimum resolution: 600 x 315 pixels

 

Video

  • Aspect ratio: 1:1 to 1:9

  • File type: .mp4

  • H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

  • Audio: Stereo AAC audio compression, 128kps+ preferred

  • Caption: must not exceed 125 characters, text only

  • Minimum resolution: 600 x 135 pixels/600 x 600 pixels (square)

  • Length: Minimum 2.5 seconds and maximum 30 seconds

  • Maximum size: 30MB

For more information on photo and video requirements, click here

 

Need help creating your very own Instagram ad? Simply click here or call us directly to discuss how 360DMG can help you create the perfect Instagram ad for your business!

 Social Media for Business Checklist

Topics: Instagram marketing, social media marketing, Instagram Advertising, Social Media Advertising

The Benefits Of LinkedIn Advertising

Posted by Jodie Brett on Nov 27, 2015 1:00:00 PM

LinkedIn advertising is a way for you to advertise your business on a professional platform. With an audience of business people, business owners, students, teachers, you are able to target a specific audience by filtering through a multitude of options that LinkedIn provides. Utilising a budget that you set, LinkedIn can be an effective advertising platform, engaginf the right audience towards the product and services you offer.

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Benefits Of LinkedIn Advertising

  • Growing number of users - LinkedIn is growing constantly and currently has over 259 million users worldwide. Though this may be a “smaller” audience when compared to alternative social media platforms, certain criteria allow you to reach a larger target audience.

  • Targeting your audience - You are able to target your audience through job titles, employer, role, skills and interests. By doing this, you are able to reach a much more selective audience that has more of a chance of purchasing your product or service than just putting your advertisement into a pool of general users.

  • Professional- LinkedIn is a professional site in which people aspire to find jobs or other employees. If this a market you need to reach, LinkedIn is the perfect place to start!

  • Do it yourself - just like Facebook or Google+, you are able to design your own ads, target your own audience, define bids for specific campaigns, and measure your own success through the number of clicks, impressions and conversions your campaign produces. 

Getting started

Knowing the job title, location, the unique skills or interests, or the role of your target audience can all help you target them more effectively. You are able to filter though all these means to try to obtain an audience that is most susceptible to your advertising goals and objectives. To get started advertising on LinkedIn, you need the following

  • A LinkedIn account
  • An idea of who your target audience is
  • An Ad copy
  • A video (optional)

Once you have all of the following, you can go to the LinkedIn Ads login page and get your advertising underway!

Social Media for Business Checklist

Topics: linkedin, LinkedIn Marketing, linkedin advertising, linkedin for business, linked in marketing

Pinterest Advertising: Its Benefits And How You Can Use It

Posted by Jodie Brett on Nov 23, 2015 1:00:00 PM

Pinterest is a medium in which users can search and “pin” certain images to view later; it can almost be thought of one giant mood and inspiration board, stored on the web but where you can interact with other users content. You can organize your pins into different boards depending on the subject.  Everything from recipes to workouts, fashion to quotes can be searched and saved for future reference. It is not a surprise that through these searches, advertising opportunities have recently been utilized. Promoted pins reach the goals of increasing awareness, engagement, and traffic to your business or product.

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Create Awareness

Pinners are always trying to discover new things to try in the future, making them a very desirable audience. Your advertisement can be saved and viewed, if pinned, even after the advertising campaign is over. There is an average of a 5% bump after the conclusion of the Pinterest advertisement time. Walgreens used promoted pins to triple their referral traffic through Pinterest!

 

Boost Engagement

When someone engages with your promoted pins, they are creating a strong sense of intent. After they have pinned an advertisement, they are likely to go back to it and engage further in the product. Create a sense of engagement with your pin, making it seem essential the pinner follows through to a further step.

 

Drive Traffic

When customers take action in your pins and visit your website, they are being exposed to more information about your company. They can see your products, services, and content and how it could fit into their lives. Include links to social media as well as your website homepage in your information to create even more traffic.

 

Tips for your Pinterest Advertising Campaign

Whether you are still waiting to get your campaign approved or have access to your promoted pins, there are some crucial things that you should know about advertising on Pinterest. Here are some things that should be done:

  • Adjust your campaign regularly - change your campaign image, text, and keywords to see what gets the best results. Keep trying new things to see which specific advertisement attracts the most traffic and creates the most engagement.

  • Use a call to action - include a further step within your pin such as “sign up today” or “download for free.” Be careful that it does not come across as too salesy as users may automatically dismiss the advertisement.

  • Use relevant keywords - link your product to relevant key words. When people search for that keyword, your advertisement will come up. However, do not link your advertisement to irrelevant keywords at the risk of having unnecessary charges.

  • Take advantage of target audiences - You can target your Pinterest marketing plan to pinners’ location, device, gender or language.  Combining this with effective keywords, your target audience has a good chance of being reached.

  • Bid aggressively - in order to get a strong start, bid aggressively for a higher spot in the advertising line.  Because you only pay per click, it is a good idea to dish out the extra money in the beginning to attract traffic.

  • Connect - link your account with other social media accounts to create additional traffic and engagement.

Using these tips can help make an effective Pinterest advertisement. Anyone with a Pinterest account is able to advertise as long as you have a Pinterest business account and get it approved. The approval process takes about three weeks. After this, you are ready to set up your campaign and adjust who it is targeted for. Because you can filter by location, Pinterest advertising can be useful for small businesses as well as large businesses. The billing is a combination of pay per click and the auction based aspect for your advertising slot. You can scale your advertisement to whatever suits your needs, making it ideal for all business sizes.

Pinterest is a visual phenomenon that is increasing in popularity. Users are able to narrowly search items, making it an advertising hot spot for target marketing. There are a few tips you should keep in mind, as Pinterest differs from other social media sites. Pinterest marketing can be effective for both small and large businesses as you can scale your campaign to specifically fit your needs and desires.  Advertising on Pinterest is fairly new and should be taken advantage of to add to your current marketing mix. 

Social Media for Business Checklist

Topics: pinterest advertising, Pinterest Advertisements, Pinterest Marketing, Pinterest for Marketing

Who Should Use Facebook Advertising?

Posted by Amy Baker on Nov 20, 2015 1:00:00 PM

Imagine if you could connect with as many potential customers as radio or television while targeting your exact audience? Facebook allows you to do this at a fraction of the price of other media platforms.

Users go on Facebook to connect with their friends, work, and interests; but using Facebook advertising can allow them to connect to your product as well. Facebook allows you to use better targeting to help you reach your ideal clientele as well as promote your brand and help you connect with customers. 

Facebook Advertising

Facebook Advertising Targeting

Facebook is able to target your message to a specific group of people in multiple ways. One way is through the various targeting options available. Facebook consists of profiles containing people’s age, gender, location, education, interests, jobs, life events, likes, apps, groups, travel, email lists, relationships, mobile devices, purchase behaviour and any other information included in their Facebook profile, so it is much easier to aim your advertisement towards a carefully selected group of people. 

In addition to targeting through people’s profiles, you can also target people through a custom audience. You can target people who view similar websites as yours as well as people who have liked related pages. You can even target a group of people who have a specific companies’ mobile application.  By using this targeting technique, you can reach a wider, yet more focused, group of people.

 

Price Management

Many times paying for television ads and radio ads can be very pricey. You pay for all viewers or listeners of a specific station to be exposed to your message. One of the highlights of advertising on Facebook is the ability to choose a less, more targeted group of people to get exposure to your advertisement. By doing this, you gain a great ROI, reaching people who are interested in or looking for what you have to offer. The minimum spends on Facebook advertising are considerably less than other advertising mediums and so are worth considering as one option.

Facebook Advertising Agency

Who Should Use Facebook Marketing?

Depending on your business, you may think that Facebook advertising is or is not appropriate for you. In general, Facebook advertising can be effective for all business models. Whether you are a business dealing with other businesses or a business dealing directly with consumers, you can implement Facebook advertising to market your company.

Choosing the size and type of audience your ad reaches, means you can adjust targeting options to appropriately match your business. Local businesses can use the location filter along with other desired targeting mechanisms to reach people with specific interests in their local area. On the other hand, large companies trying to appeal to a certain age group can do so quite easily. Facebook advertising really lets you control who views your advertising content and so it is appropriate for almost any business.

 

Tips For Your Facebook Advertising:

When trying to set up your own Facebook advertisement, remember to ask yourself what the purpose of your ad is. Do you want to create traffic? Perhaps you want to generate a conversation or start a discussion. Maybe your main goal is to get a lot of views and shares.  By deciding what your ideal outcome is, you should specifically tailor your advertisement to appeal to that goal and target the ideal group to make your goal a reality.

Remember, more visual ads get more responses than advertisements simply consisting of words. In addition, people can see what their friends’ activities are and are strongly influenced by such. The connection of your ad to a specific group of targeted people can branch out much further than you originally intended with the right response. 

Using Facebook advertising in your marketing plan can be a good way to get the most bang for your buck!  You are able to control how much and to whom your Facebook advertisement is reaching. This marketing strategy can be effective no matter what your business type is.  Facebook advertising is a smarter, more direct, and cheaper way to advertise your product through a social media platform.

If you want to utilise more advanced Facebook advertising strategies, would like help with your campaigns, or have a significant budget that you need to ensure you are getting the most from - we can help. Contact us for more information.

Social Media for Business Checklist

Topics: Facebook Marketing, Facebook advertising, Digital Marketing Agency, Facebook Advertising Agency

2015 Wheelchair Sports NSW Annual Luncheon

Posted by Jodie Brett on Nov 19, 2015 10:51:00 AM

Our Business Development Director, Paul Dunn recently attended the 2015 Wheelchair Sports NSW Annual Luncheon, which The 360 Degree Marketing Group proudly sponsors.

wheelchair 1 wheelchair 2  wheelchair 3

Attended by six-time Paralympian Liesl Tesch and their "Junior Wheelies" Taitum and Sarah, guests were also treated to the talented performances by Siobhan Clifford and Junior Papalii.

We are thrilled to announce that as a result of the luncheon, $120,000 was raised! This was made up of Pledges, Raffle, Silent Auction, Sponsorship and ticket sales. We are so proud to suport such a worthy cause which ensures the continuing support of their programs, services and equipment to help junior wheelies get started , develop and possibly excel in wheelchair sport.

For enquiries about sponsorship opportunities for the 2016 Annual Luncheon please contact Wheelchair Sports NSW on 02 9809 5260 or via email - fundraising@wsnsw.org.au

Topics: Wheelchair Sports NSW

How To Get Your Social Media Working For You This Christmas

Posted by Jodie Brett on Nov 16, 2015 1:00:00 PM

The holiday season is fast approaching which means that people are about to get very busy purchasing gifts and searching for your products and services. In order to optimise your sales for this holiday season, you should put more thought into your current strategy. When the holidays approach, it is a good time to reevaluate your online advertising, press advertising, and social media marketing plan. So let's go through some tips to help out!

social media

Plan

Do not wait until last minute to decide that you want to advertise this holiday season. Your holiday marketing plan should be clear on what, and when, you are going to do everything. Start now!

 

Remember

Revisit your target audience. Make sure your product and advertisement is appealing to that audience. Also, make sure you have your discount codes applicable in your site.

 

Reconsider

Think about who is going to be actually purchasing your product or service.  Is it a gift? You are now not only responsible to market your product to your usual target audience, but also to people who would purchase the product for that person. A product aimed at women should not only continue to appeal to them for personal purchase, but also should give the message that you should be purchasing this gift for an important woman in your life.

 

Ask yourself

The holiday season brings a plethora of competitors along with the potential buyers. You need to ask what makes your product better than others and be able to communicate that through your marketing strategy. Stand out by offering special holiday promotions.

Now that you have revisited the foundations of your marketing plan, here are some tips to try to heighten/ attract your audience.

Many times, buyers will be as keen as spending money on themselves as they are for their loved ones.  Using one of the following techniques could result in more attention to your product or service.

  • “One for you, one for me” offer - the buyer gets a reward for buying a gift.

  • “Treat yourself” offer - telling the customer to take a break from thinking about others and to focus on themselves.

  • “Gift that keeps on giving” offer - when the customer will continue to receive benefits into the new year - this is great to increase prolonged customer service!

  • “Get the gift you really want” offer - when a consumer picks out their own gift and sends a notification to a loved one via email/SMS/mail that they found something they want. 

  • Motivate shoppers with a deadline such as “order now for guaranteed delivery” - adds urgency to the buying process.

  • Give a bonus- supply a bonus gift or voucher with a purchase - 61% of people spend more than the voucher is worth.

  • Create a “holiday bundle” special - call your special a gift set or holiday promotion to make the product seem like it is for a limited time and you are getting more value.

 

Social Media

Social Media is a way people can look up and see your product.  Having a strong social media outlet could attract potential buyers to your product during the holiday season.

  • Trend watching - watch what is trending and try to incorporate hashtags relating to the trend and your product to attract customers.

  • Create a Christmas logo - let twitter, Facebook, and Instagram users know you are ready for the holiday season by creating a festive logo.

  • Run a Facebook competition that has giveaways to create exposure and buzz about your product. 

The holidays can be a useful time to try to optimize your social media. Planning ahead is crucial to ensure optimum buyer potential. Go back and revisit your audience, as you may need to appeal to additional people. Use techniques to get customers to buy your product by providing a benefit only your company can supply. Update your social media to match the festivities and to make your company more appealing to the people that are viewing it.  Using different social media platforms is beneficial as different platforms attract a different audience. Using these strategies can be effective for your holiday social media and marketing campaign.   

 

Social Media for Business Checklist

Topics: Social Media Advertising, social media, Social Media Campaigns

Gloria Jean's Coffees & ICONIC Challenge

Posted by Jodie Brett on Nov 13, 2015 1:23:00 PM

The Opportunity

As a trusted partner we were challenged to create a national retail campaign that would increase the number of transactions and average ticket spend across the client's national chain of coffee houses. 


The Power Of 360

Our amazing team swung into action focusing on the client outcomes and adding creativity, flair and commercial nous to create a concept that was delivered and executed on time, within budget and engaging our partners along the way.

 

Solution

Our strategy was to create an offer with scale, the likes of which could only be developed by a big brand. This would ensure our client was competing on a different level to any local level coffee retailers… The big idea – bring 2 iconic Australian brands together to create the ultimate gift with purchase. Partnering with Australia’s leading online fashion retailer, The ICONIC, we were able to offer GJC guests a $20 voucher at The ICONIC when they spent over $10 in coffee houses. We used the compelling offer to also grow the customer database - by offering a chance to win $1,000 spending spree if consumers signed up to the loyalty program. The campaign was supported by catch up TV, out door advertising, digital media and beautiful in-store POS. 

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Topics: marketing, advertising, Gloria Jean's Coffees, Iconic

Spotify Advertising: Choosing your Platform

Posted by Amy Baker on Nov 13, 2015 1:00:00 PM

Spotify allows users to stream music, podcasts, and videos on their mobile device, desktop, or phone.

Users can not only search specifically for their favourite songs, but they can choose specific playlists to match their mood and preferred genre. With these wide range of options, there are multiple formats in which you are able to have your advertisements featured.

Using content targeting, Spotify can target listeners with particular habits, attitudes, and styles that align with your desired target audience.

The average user listens to 148 minutes of music throughout all 24 hours of the day, making advertising on Spotify an appealing marketing tool.

There are a multitude of ways to begin your advertising experience through Spotify. Depending on which device you wish to be featured on and what type of medium you would like to use for your advertisement, one of the following Spotify advertising platforms should suit you and your marketing vision.

Types of Spotify Advertising

Sponsored Session

A sponsored session is one of Spotify’s new formats.  This platform allows you to sponsor a thirty minute, ad-free session in exchange for the user viewing your 15 second video ad. When your ad concludes, an end card with a clickthrough URL makes further engagement available. This is only currently available through mobile devices. When a viewer has completed the full ad, you are charged.

Spotify Advertising Sponsored Session

 

Video Takeover

This method is also one of Spotify’s new formats. Your 15 second video ad can be displayed across the entire Spotify page along with a display ad with a clickthrough URL in the cover art. This video ad plays in between music sessions and is currently only available on desktops. The video will not play if Spotify is minimized and only completed views are billed.

Spotify Video Advertising

 

Audio

An audio advertisement plays between songs and music sessions on a user's desktop, mobile device, and tablet. You can choose between a 15 and 30 second audio option. In addition to your audio commercial, an ad image in the cover art section appears as well as a clickable campaign name to further guide your audience. Every 15 minutes, a 30 second ad is played.

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Display

A display includes a clickable image across the bottom of the users’ desktop or web platform for 30 seconds. Your ad image will not display if Spotify is minimized and no other ad is displayed at the same time as yours. This allows listeners to continue to listen to their music while viewing your ad. 

Spotify Display Advertising

Billboard

A billboard is a large screensaver projected on the users’ desktop when they are inactive for more than five minutes.  Upon returning, the screensaver will remain for two seconds and then resize to a Leaderboard ad at the bottom of the screen for 30 seconds.  Users are able to reopen and close the expanded format. 

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Homepage Takeover

A homepage takeover allows you to be able to take over the Spotify homepage with 100% Share of Voice. With a background image and interactive area, the two images are designed to fit together.  The interactive area is the main messaging area and is laid on top of the transparent skin of the background layer.  Both the interactive and the background image are clickable to navigate you to a URL. This platform is only available for desktop users. 

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Branded Playlist

In a branded playlist, you are able generate a minimum of 40 different tracks (one track per artist) in a personalized playlist.  The cover art image is a branded ad and you are able to include a clickable link in your playlist description as well as custom text containing 200 characters. This option is only available through the users’ desktop. 

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Advertiser Page

This option allows you to have an interactive microsite within Spotify. It can include videos, clickable images, blogs, links, and comments. This option blocks all other ads except audio ads. Users click on any other type of ad to open the advertiser page. This is available only on a user’s desktop.

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Now that you have been presented with the eight options for advertising on Spotify, choosing the method that suits your advertising vision most effectively should be a little easier.

Social Media for Business Checklist

Topics: Spotify Advertising, Digital Advertising, Digital Marketing, Spotify Marketing

Instagram Marketing Tips

Posted by Amy Baker on Nov 9, 2015 1:00:00 PM

Instagram is more than just a collection of bad selfies. In fact, the social media platform has turned into a global phenomenon. Facebook acquired the mobile app in 2013 for $1 billion, and it has since grown to a membership of over 300 million. The majority of the users are between the ages of 18 and 34; however, social media has a tendency to slowly spread to the older generations, and the app’s popularity is only expected to continue skyrocketing.  

If your business is not yet marketing on Instagram, let me welcome you to the concept. Whether you are just now creating your business’s profile or simply looking to improve your Instagram marketing skills, you’ve come to the right place.

Instagram marketing

1) Promote Your Instagram

The point of your Instagram is to publicize your company, and so it is essential to promote your profile as much as possible. Your aim should always be to enlarge your following and get more likes on your posts.

  • Pick a Smart Username. Your username should mirror your company title as much as possible. This may seem obvious, but keep in mind that there are millions of Instagram profiles and your company name may already be taken.

  • Connect Your Instagram With Your Facebook and Twitter. This will make sharing photos across all social platforms much easier.

  • Share Your Information. Business cards, posters, fliers, basically anything and everything with your company’s information on it should have your Instagram contact included.

  • Geotag your Posts. Geotag is an option in which you are able to connect a post to a physical location. This is a fantastic way to help promote a particular business location.

 

2) Build and maintain costumer relationships

The true purpose of social media is simple… to be social. Instagram is an arena in which you can humanize your business and truly engage your costumer, so take on some of these tips and tricks to get the most out of the platform.

  • Hashtagging. Hashtagging is essential for numerous reasons. It allows you to engage your followers by encouraging them to use your hashtags. A popular hashtag helps to promote your page across multiple profiles. Additionally, hashtags provide a means to create a smaller community within a larger one of millions-- thus allowing your followers to interact with one another. There are three types of hashtags which you should familiarize yourself with:

  • Brand specific: Brand specific hashtags pertain solely to your business. These hashtags are necessary in creating that smaller community and distinguish you from your competition.

  • Trending: Keep track and take advantage of trending hashtags on Instagram for a chance to end up on Instagram’s “popular” page.

  • General: General hashtags (locations, broad interests, product type) are a great way to try to attract new followers.

  • Host contests and giveaways. A great way to excite your followers is to host photo contests, hashtag competitions, and comment giveaways. You can offer the opportunity to have the winner of said contest be featured on your Instagram page or you can give away prizes. These events help hold your followers’ interests while also attracting new members.

  • Encourage comments and questions. In your caption invite your followers to leave comments and questions.

  • Show appreciation for your follower. Like their photos and reply to their comments. Your followers have expressed a genuine interest in your page and will continue to do so if you engage with them. 

 

3) Tell a Story

The most important aspect of your Instagram posts is the content. Your posts should obviously be directly related to the operations of your company. However, there must be a delicate balance between explicit marketing and genuinely relating and engaging with your followers.

  • Showcase products in a creative way. An Instagram needs a personality. Nobody wants to follow an Instagram that resembles a department store catalogue. However, even companies with the most mundane of products can have incredible Instagram accounts.

  • Present a lifestyle. Marketers have long taken advantage of the human desire for a higher standard of living. Showcase your product in a setting that triggers your consumers’ innate wants.

  • Utilize your Instagram community. Don’t underestimate how creative and enthusiastic your fans are. Keep an eye on your brand’s hashtags and tagged photos—there may be a photo worth reposting!

  • Humanize company. Give a behind-the-scenes look at your business by posting pictures of your employees, company get-togethers, your office space, etc.

  • Publicize events. You can build up excitement for upcoming events and product launches through carefully planned posts.

  • Tell your brand story. Instagram is the perfect opportunity to tell your company’s story, promote your mission statement, and present an undistorted view of your business.

  • Keep it short and sweet. Social media is designed to service short attention spans and so it is important to keep your posts to the point. Nobody has time to read a caption that resembles a novel…

 

4) Prioritize aesthetics

Instagram is an image-based platform, and so your content must be visually pleasing and engaging to your audience.

  • Take appealing photos and videos. Make sure you maintain professionalism and take high-quality photographs and videos.  

  • Know your filter and frame options. In addition to Instagram filters, there are several photo editing apps, which are worth downloading. These apps give you a myriad of options to make your posts unique and attractive.

5) Maintain your Instagram

  • Keep posting. The entire point of your business’s Instagram is to engage your consumer. If you never post then you’re failing before you even begin.

  • Don’t post too much. This may seem trivial but this is perhaps the most sensitive rule to abide by. No Instagram user wants their feed cluttered by one profile. It can be infuriating and even entice the person to unfollow you in order to tidy up the feed.

6) Treat Your Instagram Like a Business

You should track your Instagram progress in the same manner in which you keep track of company sales.

  • Utilize Analytic Tools. There are numerous analytic programs which can be used to monitor your Instagram’s success. These programs will inform you of when your posts are getting likes and comments, which hashtags are being used, and numerous other statistics that are necessary for a successful marketing campaign.

  • Keep on top of trends. Instagram is a mercurial site and there are new, innovative “instatrends” every week. Stay ahead of the curve by maintaining a strong grasp on the Instagram world.

  • Invest in your social media game. Social media is an integral aspect of marketing, and it may be worth your time and money to invest in a social media manager.

Any more questions about how to manage your Instagram marketing? Contact us today and we would be glad to provide you with some information.
Social Media for Business Checklist

Topics: Instagram marketing, social media marketing, Instagram Advertising

Improving Your Hashtag Marketing Strategy

Posted by Amy Baker on Nov 6, 2015 1:00:00 PM

Using a hashtag marketing strategy in your company can help expand your content reach, intensify your brand, target your market, get your merchandise found, improve your search engine optimization (SEO) and more! The main types of hashtags highlighted here are brand and campaign specific, trending, and content hashtags. The right combination of these different hashtags can be used effectively to improve your hashtag marketing strategy. 

Hashtag Marketing

Brand And Campaign Specific Hashtag Marketing

Brand Hashtags

These hashtags are made specific to your business, intended to market your brand. Once you find an appropriate unique hashtag for your market, you should try to campaign this hashtag on all social sites to better engage with current and potential customers.

Campaign Hashtags

You can create a hashtag to promote an event happening within your company. For example, having a photo contest in which the winner of the best uploaded photo using your specific hashtag receives a prize would be an effective hashtag marketing strategy. By doing this, you are networking your company and hashtag to everyone who sees these posts as well as displaying mindfulness and commitment within your marketing efforts.

 

Tips For Brand And Campaign Specific Hashtags:

  • Choose something that uniquely represents your business and is not overused.

  • It should be relatively short, easy to spell, and simple to remember.  

  • Check social sites before deciding on a hashtag to see its popularity.

 

Trending Hashtag Marketing Strategy

Trending Hashtags

Many times, a certain hashtag will start to trend. By using trending hashtags that relate to your business, you are able to get your message or campaign to a wider audience by using it.  

Niche Trending

Try to find hashtags within a certain niche.  When you specify to a certain group of people with certain interests, you can better connect with current customers in addition to potential ones. For example, a restaurant could use the hashtag “#FoodFriday” to market their food in their store while people using that hashtag discover that business.

 

Tips for trending hashtags:

  • Check Twitter, Google+, Hashtags.org, Statigram, and Trendsmap for current trending hashtags.

  • Use niche trending hashtags to connect with your target audience.

  • Remember that trending hashtags change within minutes.

  • Do not over use hashtags due to risk of seeming uncreditable and being reported for spam.  

 

Content Hashtag Marketing Strategies  

Product Hashtags

When you post pictures of your products, reach out for more common product hashtags in addition to your brand hashtag. A coffee shop could use “#cappuccino” or “#caffeinefix” to be easily searched and found. 

Lifestyle Hashtags

Think about hashtags that surround the lifestyle of your product by thinking about your target audience’s routines and demographics.  Using lifestyle hashtags can also help reach more of your target audience as well as connect with your current customers.

Event Hashtags

When an event comes up that is related to your product you should post hashtags that can be seen by your followers as well as people searching for content related to that event. Events can range from happenings within the community to events on a global level.

Location Hashtags

When an event comes up in your area, it is a good idea to use location hashtags to get your business recognized locally and unite with people using the same location hashtag. As a local shop owner, you can use the hashtag of your town to interact with other people looking up that specific geo-location.

 

Tips for content hashtags

  • Think about what kinds of hashtags your customers, competitors, and suppliers use.

  • Do not spam your posts with unrelated hashtags.

  • Think about your target audience’s demographics and lifestyle.

Remember that hashtags can be used to help build up your own personal brand, connect with a wide range of audience members though trending hashtags, and expand your potential customers through common and local hashtags. Using hashtags can be a successful way to get more exposure for your product when used correctly and is extremely effective for improving your hashtag marketing strategy.  

Social Media for Business Checklist

Topics: seo, hashtag marketing, Digital Marketing

Beau Knows - Media Ownership Laws

Posted by Jodie Brett on Nov 6, 2015 11:11:00 AM

There’s barely a swanky Surry Hills establishment where on any given night you won’t hear some 20-something who “works in media” discussing loudly the Media Ownership Act over their $12 IPA schooner.

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Said hipster is often debating the intricacies of the “two out of three” rule, which prevents media companies from owning TV, radio and print assets in the same area, and the “reach” rule which prevents a free-to-air broadcaster from reaching more than 75 per cent of the Australian population.

However, what isn’t discussed between mouthfuls of their organic duck confit burgers are that Australia’s media ownership laws began WAY back in the 1930s when the Government began issuing licenses for a fee, initially only for radio and then, in the 1950s, for Television. Newspapers were largely free until the 1980s.

Fast forward to the digital age of 2015 and the changes that Hawke and Keating introduced in the 1980s have become utterly redundant. Only this week another major player announced that they were going to break the “reach rule” by streaming their content online.

Bonus points if you can name all five networks that are currently breaking the “reach rule”?

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However, it’s not all doom and gloom, media reform is firmly on the Turnbull Government agenda and is closer to reality than hover boards and dehydrated food.

How do we know this? Well it’s very simple.

When a man such as Bruce Gordon acquires a 190m-odd sell down by private equity firm, Apollo. Thus, granting him a 14.95% stake in Nine Entertainment Co. he knows that there is sufficient numbers to abolish cross media ownership laws and bring an end to the Communication Revolution. 

Topics: media changes, media, media ratings, media agencies, media channel

Facebook Marketing Tips

Posted by Amy Baker on Nov 2, 2015 1:00:00 PM

Do you have Facebook? Of course you do. Just about everyone with access to the internet has a Facebook profile, it’s bizarre to meet someone who is not on the social platform.

Not only that, but businesses have found a way to get on it as well, since Facebook offers the opportunity to market products for your company efficiently and for a relatively low cost.Facebook Marketing Tips

Marketers that have been successful with their pages or profiles have found a way to get the user involved and invested into the company on a new platform using some of the below Facebook marketing tips.

Facebook recognizes the top brands that have done the best unpaid advertising on their website, and released the top 20 companies that have won the annual "Facebook Studio Awards".

Number One was Oreo who won the Facebook award when they made 100 posts for 100 days to celebrate its 100 year anniversary. They gained a million new likes during that time span. Other notables include: the show Dallas, Allstate, Nike, AT&T, Ford Mustang, Air Asia, Lay’s, Grey Poupon, Ted (The Movie), Intel & Toshiba, Skittles, and a small village named Graubunden in Switzerland.

What made these pages so successful?

Besides the obvious “like”ability the companies already had, they also found a way to incorporate life events around the world into their content so that people could relate.

 

Make Posts That Create Emotion

Oreo had posts that celebrated gay pride and Allstate created a page that chronicled “mayhem” throughout history that involved a comedic twist to all of their posts. Consumers go to Facebook to be entertained, albeit for the 10 seconds that can capture their attention before they move on. If you can create something that will inspire, erupt laughter, or feign new emotions you have hit the jackpot to promote your product and brand name.

 

Make Your Fans Feel Elite

Other insights you put on your page that will make someone feel like they have the inside scoop or new information on their favourite athletes will promote you as well, as seen by Nike UK page called the Nike Academy, a social media football club that gives access to the players journey from amateur to professional. Potential customers want to feel a connection with a company that they are going to spend their hard earned money on, and to understand the values that the company holds and is aiming for and relates to themselves.

 

Keep Your Fans Connected And Engaged

AT&T had Will Arnett play a lawyer who argued why kids should get a smartphone. Kids were able to find this video and show it to their parents, who may have been convinced to go out and buy their kids that product. Team Detroit allowed Facebook users to customize their own Mustangs and battle against friends by providing a link and gaming application to further promote Mustangs.

 

Offer An Incentive

Other pages provided other options to enter sweepstakes or competitions to win a free flight, products, or in Lay’s case create a new chip flavour and win 1 million dollars. The internet is a fast paced domain so keeping your content fresh and exciting is crucial to staying top of mind.

 

Keep Posts Unique And Interesting

Don’t just post a plain picture of your product, include inspirational pictures of everyday people in your products. Your posts also don’t have to be about your new and upcoming products either, try some throwback images of previous products or promotions your company has had. Provide links to other applications and games, or short video clips that attract attention and are funny or inspiring to grab attention.

 

Facebook Marketing Strategy:

  • For your page, assign admin roles, and get more people involved in the creation of your page's content.

  • Whatever you post, examine viewer response, likes, and comments.

  • You can use Facebook to promote your product or brand as a page, person, ad, or application depending on your personal or business preference.

  • Create the option for consumers to be able to post or share what you have posted to other social media applications. Don’t let Facebook be your only limitation, many users are not just using Facebook anymore, but can use it as inspiration to post on other social media platforms.

  • Put it into perspective what your demographic is commonly using when browsing the web. Facebook is a powerful application, and many people check it and keep up with friends, but other applications are also gaining rise and reputation.

  • Include hashtags in your posts!

  • When your company replies to comments - provide your fans with tips and links to solve their problems fast, you will develop a good reputation and consumer loyalty.

  • Tabs are a great way for pages to post about upcoming events, and sweepstakes which will again grab interest from the reader.

Using these Facebook marketing tips can help accentuate your business as well as help Facebook users experience enjoyment through your marketing techniques.

 

Social Media for Business Checklist

Topics: Facebook marketing tips, Facebook Strategy, Facebook advertising