The 360 Degree Marketing Group Blog

Radio Advertising Target Audience

Posted by Amy Baker on May 30, 2015 2:00:00 AM

A target audience is the type of people you are trying to reach. It is important to understand your target audience so that your advertisements will find them, grab their attention, and fit their needs. The ultimate goal of advertising is to appeal to every sense and aspect of your target audience’s life. Here are some of the factors that determine your target audience.

radio advertising sydney

Age

Understanding the age of your target audience is arguably the most important factor when choosing which radio station to advertise on. For instance, if you are trying to promote an electronic dance music festival, choosing a radio station that plays classic rock and roll might not be your best strategy because the average age of listeners would be much higher than the age of the desired target audience. You must understand the average age of listeners for each radio station so you can advertise on one that most closely matches the intended age of your target audience.

 

Time of Day

Advertising during certain times of the day could benefit your business depending on the target audience you would like to reach. For example, if you are trying to reach office workers, then it would benefit you to have an advertisement on the radio during peak driving times, since that is how people normally tune into radio. This could be between 6:00-8:00 in the morning and 5:00-7:00 in the evening. Teenagers and young adults typically tune into the radio later at night. Senior citizens are much more likely to tune into the radio during the early hours of the morning.

 

Type of Music Station

This section is closely wound with age. If you are trying to advertise a product for senior citizens, placing an advertisement in the hip-hop channel will probably not be heard by many senior citizens. It does not always have to revolve around age. Perhaps your business is targeting the type of people that listen to heavy metal music. That could be at any age, but you had better be sure you are advertising on a music station that plays heavy metal.

 

Beware of Multiple Target Audiences

It may be tempting to appeal to a larger group of people than you originally intended. Most businesses that think this way have a mentality that the more people who hear their advertisement will lead to more activity for their business. However, if your advertisement falls onto ears of people that are inherently not interested in your business it will be all for naught. Having one target audience allows you to focus your advertising techniques. Instead of having to play advertisements on multiple radio stations, you can focus on one radio station and most likely result in the same amount of customers.

 

Internet Radio

Internet radio allows businesses the ability to create an extremely specific advertisement for an extremely specific target audience. The more specific you can make your target audience, the better. The beautiful thing about internet radio advertising is that you are sure the listener is interested in the type of music they are listening to. There is also much less competition for advertising space compared to traditional radio because typically one advertisement plays between songs. This gives your advertisement a much better chance to be heard.

 

Conclusion

Understanding your target audience is crucial if you are going to get your money’s worth for your advertisement. Your goal should be to have as specific a target audience as possible. This will allow you to focus on one or two methods of advertising instead of multiple. Knowing the age and the type of music of your target audience should allow you to pick the appropriate time of day and radio station you should advertise on. 

 

For more information about online advertising via Facebook, download your free checklist below:

Facebook Advertising Checklist by The 360 Degree Marketing Group

Topics: Sydney radio advertising, radio advertising effectiveness, radio advertising, cost of radio ads

Internet Radio Advertising Cost

Posted by Amy Baker on May 26, 2015 2:00:00 AM

Radio was once the king of media. It took a hit, but survived the invention of the television, and to this day still is a staple of Australian life. However, in the last decade there has been a new type of radio that is quickly winning the hearts and ears of listeners everywhere. Internet radio has truly exploded onto the scene. It was a revolutionary idea: have people choose the type of music they want to listen to, not simply the station. Today, internet radio is gaining a larger percentage of the market every year. With that larger market percentage comes a greater ability to market on these platforms. Luckily for businesses, the costs of marketing on internet radio is significantly different than on traditional radio. Here is what you need to know.

 

Internet Radio Advertising Costs Less Than Traditional Radio Advertising

Despite its massive popularity, internet radio has not quite caught up to the listenership of traditional radio just yet. Not surprisingly, the cost of advertising on online radio has also not caught up to traditional radio. It is quite feasible to save a large amount of money by choosing to advertise on Pandora or Spotify rather than traditional radio.

Target Audience

Whether or not the cheaper cost is beneficial to your business might depend on what the average age for your target audience is. Internet radio listeners tend to be younger than traditional radio listeners. In fact, in the United States young adults actually listen to internet radio more than traditional radio already. If this is your target audience, you are more likely to reach them using internet radio, so not only do you save a lump sum of money, but you can better reach your audience in the process.

Radio advertising costs in sydney

CPM

CPM stands for “Cost Per Thousand.” It shows the price of 1,000 advertisement impressions. It is estimated that the CPM for Pandora Radio is around $7. Comparatively speaking, that is relatively cheap for a CPM, similar to that of YouTube.

Length

Of the many factors that determine cost of advertisements on internet radio, length of the advertisement is an obvious one. As you would expect, the longer the advertisement the more it will cost you. Typically, advertisements last either 15, 30, or 60 seconds.

Type of Ad

There are many different types of ads on internet radio that cost varying amounts. First, there are audio clips, which play 15, 30, or 60 second clips. These can be with or without visuals and are definitely the most common form of advertisements. Banner advertisement are also sometimes placed on the webpage, usually off to the sides of the page. Some other types of advertisements include display, billboard, homepage takeover, branded playlists, lightbox, and advertiser page.

 

Conclusion

Internet radio is providing an exciting opportunity for businesses to have a new mode of advertisement. It seems to be that internet radio advertising is more cost effective at the moment. As the popularity of internet radio increases, the cost should be expected to rise. Therefore, it is imperative that if your business is planning on advertise on this platform, you do it sooner rather than later. 

 

Find out more about online advertising with Facebook by clicking the link below:

Facebook Advertising Checklist

Topics: how to advertise on radio, advertising on radio, cost of radio ads

Newspaper Advertising Tips

Posted by Amy Baker on May 23, 2015 2:00:00 AM

Newspaper Advertising Tips

 

KISS: Keep it simple, silly! Many advertisements attempt to pack in as much information onto one page as they can. Bombarding a reader with enough information to make their head explode is not an effective way to get your message across or make your advertisement memorable. Having one, clear, concise message will make your advertisement much stronger. The trick to doing this is using simple images and words.



Speaking of words: Nobody wants to read a novel when they are learning about your advertisement. Research has shown that the average person only notices three to five words of an advertisement. Any more than that and the message gets lost. That means the words you do choose have to be powerful, informative, and related to your images.



Visuals: This is directly related to the use of words. Like a PowerPoint presentation, your advertisement should be short on words and heavy with visuals. People like to see pictures, graphs, charts, representations rather than sentences. Choosing the correct visual can make our break your advertisement. Make sure your visual is related to your product or service. It sounds silly, but often business owners choose to put random images in an advertisement that confuse readers rather than peak their interest. A decent bonus: getting a person to laugh or be amazed by the creativity of your image.


Memorable: The ultimate goal is to make the advertisement memorable. A useful tactic some businesses have adopted is creating a character that is easily recognizable and liked. Two examples of this are the Geico Gecko and Ronald McDonald. Not everybody will have the reach that these large companies have, but if you can come up with a memorable mascot your business will be remembered as well.


Frequency: Remember that advertisement you saw once in the newspaper? Of course you do not! For any advertisement to be recognized, a person must see it multiple times. Buying one advertisement in a single edition of a newspaper one time will simply not have the reach that an effective advertisement should have. Commit to your advertisement and make sure it makes the newspaper at least four times.


Contact Information: This is an easily forgotten aspect of your advertisement that is essential. It sure is great that you told the world how great your new restaurant is. It will not mean anything if you forget to tell your audience where your restaurant is located, or what the phone number to the establishment is. Little aspects of advertisements like this can make a huge difference.  


Don’t Be Afraid To Be Bold: Chances are your newspaper advertisement will be one of over 100 in the newspaper. There has to be away to separate your ad from the rest of them. Don’t be afraid to use strong (not inappropriate) language, use a powerful image, or try an advertisement technique that your competition is not using. Sure it’s a risk, but if you do not take that risk your advertisement could blend in with all the others


A perfect example:

     Newspaper Advertising Tips

     
    Can you see what makes this such a powerful advertisement? First, it is incredibly simplistic. There is a clear message that this organisation feels strongly about gun control. Second, there are very few words on the page. It is simple to read them all in a glance, and they are definitely powerful. Third, here is a strong use of very powerful imagery with a child holding an assault rifle. Fourth, contact information is given in the bottom right hand corner of the advertisement. Lastly, it is safe to say this is one of the boldest and unique advertisements you will see today. 

    YouTube Campaign 50% Off

    Topics: newspaper advertising, newspaper advertising tips, advertising tips in newspapers, cost of newspaper ads

    Newspaper Advertising Costs

    Posted by Amy Baker on May 19, 2015 2:00:00 AM

    Newspaper advertising has long been the preferred mode of advertisement for many businesses, and for good reason. Businesses can feel confident that there advertisement will be seen because of how many people read newspapers on a daily basis. Businesses targeting the older generation particularly are keen on using newspaper advertisement because a greater percentage of the older generation still reliably buy and read newspapers.

    If you are a business owner who has never advertised in a newspaper before there are dozens of questions to be asked. What should my advertisement look like? Which newspaper should I advertise in? How many advertisements should I use?

    One of the most important questions should be, “How much will a newspaper advertisement cost me?” The answer to this, of course, is there is more than one answer. Many factors determine the final cost of a newspaper advertisement, and here are just a few:

     

    What is Circulation?

    The circulation of a newspaper is the number of copies it distributes on an average day. This is different than how many readers a newspaper has per day. Why is circulation a better determinant of cost than readership? It is simple really, circulation is a more concrete number than readership. It is easier to quantify how many newspapers were sold compared to how many readers there are. The higher the circulation number, the higher the price of an advertisement in it will be. Be sure to check the circulation numbers of each newspaper you are thinking of advertising in to get an idea of how far reaching your advertisement might be.

    newspaper advertising costs

    Day of the Week:

    The next factor that determines the cost of a newspaper advertisement is which day of the week you want your advertisement to be placed in the newspaper. Newspapers typically have greater circulation numbers on the weekend, and particularly on Sunday. It is easy to expect that advertisements on weekdays are the cheapest. They are slightly more expensive on a Saturday with the increased circulation, and even more expensive on Sunday when that circulation number is at its highest. The benefits of advertising on a weekend? More people are seeing your advertisement. The benefits of advertising on a weekday? Less competition from other advertisements gives yours a shot in the spotlight.

     

    Size of the Ad

    The size you choose for your advertisement will greatly impact the cost of it. Advertisements are typically measured in centimetres both vertically and horizontally. The greater the area of that measurement, the greater the cost of the advertisement. Some general sizes of advertisements are: small strip, quarter page, third page, half page, and full page. Be very careful when choosing the size of your advertisement, as half and full page ads can become extremely costly.

    cost of newspaper ads

    Section

    The section of a newspaper you place your advertisement in can also greatly vary the cost of the advertisement. Typically, the most read section of a newspaper is the first 10 pages. It should not come as a surprise that the first ten pages of a newspaper are normally the most expensive pages to advertise in. However, there are other sections of the newspaper that are also more expensive to advertise in. One example of this would be the business section, no matter where in the newspaper that is actually placed. The sports section, which is typically placed in the last few pages, is another section that normally costs an additional amount to advertise in.

     

    Design and Placement

    Certain design aspects can affect the cost of you advertisement. The main aspect that could cause you ad cost to fluctuate is whether or not there is colour present in the ad. Colour in an advertisement will certainly drive up the price of it.

    Believe it or not, the actual placement of the advertisement in the paper can also determine the cost. In many newspapers, it will actually cost businesses a slight percentage more to advertise on the right hand side of the page than on the left hand side.

     

    Conclusion

    There are many variables that can affect the cost of a newspaper advertisement. Certain variables are obvious, like which newspaper you advertise in. Some factors are not as easy to anticipate, such as which side of the newspaper you advertise on. Newspaper advertising can be a costly endeavour, so it is important to fully commit to an advertisement if you are going to pay for one. Additionally, keep your eye out for deals or discounts. Buying advertisements in bulk, or for longer periods of time, can sometimes reduce the daily cost.

     

     The 360 Degree Marketing Group Email Marketing Ebook For Business Owners

    Topics: cost of newspaper advertising, cost of newspaper ads, newspaper ad costs

    Local Newspaper Advertising

    Posted by Amy Baker on May 16, 2015 2:00:00 AM

    Placing an advertisement in a major metro newspaper is an intriguing advertising option. After all, think of how many readers the Sydney Morning Herald has on a daily basis. However, major metro newspapers also present an issue for small business owners: they can be extremely expensive. Small businesses could really use an alternative print advertisement method that is more reasonable.

    Enter local newspaper advertising.

    Local Newspaper Advertising Can Be Perfect Exposure For A New, Small Business

    Starting up your own business is a daunting endeavour, and a major concern for most new business owners is how to market their product or service so that potential customers gain an awareness of their existence. It may be wishful thinking to expect hordes of customers from every inch of the map to find your business. A more realistic goal is to gain exposure within your business’ immediate community. By attracting members of the local community, your business can build a foundation of loyal customers that can help you market your business through word of mouth. The local newspaper is the perfect way to appeal to those who have a strong sense of community. Local newspaper advertising provides the perfect target audience for your small business.

     

    Publishing Process

    The publishing process for local newspapers is a much quicker and flexible process than the process for large newspapers. That provides multiple benefits for you as a business owner. The deadlines to submit an advertisement to a local newspaper are more time flexible than a large newspaper, providing business owners with busy schedules plenty of time to achieve all of their work for a day, with time for advertising. Local newspapers typically have a quicker turnaround time than major newspapers as well. His means that any last minute changes or sales can be updated quickly.

    local newspaper advertising with the 360 degree marketing group

    Cost

    Cost is the most obvious and arguably the most important benefit of local newspaper advertising. Advertisements in major newspapers on weekends can cost thousands of dollars. You are paying for a wider audience range, but not every business owner can afford such a luxury, especially when the business is in its infancy. Local newspapers provide a cost effective way to build a loyal customer following.

     

    Sales Promotion

    Local newspapers provide a great way to offer sales promotion in the form of coupons, or information regarding sales. Holding promotional events around the community are perfect for a local newspaper because the readership will almost be guaranteed to know of the exact location of your event. Definitely a great way to spark interest and build up traffic for your business.

    local newspaper ads with the 360 degree marketing group

    Personal Selling

    People love attention, any way they can get it. When it comes to sales, a personal approach makes the customer feel more welcome, more in control, and allows them to have a sense of human interaction. This could be lost in the pages upon pages of advertising in major newspapers. Local newspapers can provide that human touch that can give your business the edge it needs.

     

    Competition

    When advertising in a major newspaper there are hundreds of other advertisements that you will be battling for attention. If your advertisement truly stands out, that could be an amazing leap for your business. If not, the advertisement could go unnoticed. In a local newspaper, there is guaranteed to be fewer advertisements. That increases the likelihood that your advertisement will be seen, and an even better chance that your advertisement will be remembered.

     

    Conclusion

    Local newspaper advertising offers certain advantages that major newspapers simply cannot match. It provides a perfect way for small businesses to advertise and gain exposure on a local level. Building up this local customer group will make wide-scale advertising much easier when your business inevitably grows. Whether it is because of cost, competition, or personal selling, you can feel confident that your advertising money would have been well spent.

     

    Billboard Tip Sheet by The 360 Degree Marketing Group

    Topics: newspaper ads, newspaper advertising, local newspaper advertising

    The Best Ways To Advertise Your Facebook Competitions

    Posted by Amy Baker on May 12, 2015 2:00:00 AM

    Whether you use a third party app or your own website to host Facebook competitions, there are a few guidelines you need to follow to best promote them.

    Facebook is a great online tool for building brand awareness. One way to collect leads and effectively create a buzz around your business is to run a competition on Facebook using your Facebook business page.

    Facebook Competition

     

    Guidelines For Facebook Competitions

    While Facebook allows you to promote competitions and giveaways using posts and Facebook ads, it prohibits the use of Facebook features (likes, comments, shares, messaging, etc.) as the mechanism through which you run your competition.  Thus, it is important to note that:

    • You must state clearly that Facebook is not sponsoring the competition or giveaway
    • You cannot select at random one of the followers of your Facebook business page to receive a prize
    • You cannot ask followers to vote for a particular post on your business page
    • Followers cannot enter these competitions using the Facebook like, share, comment or messaging features
    • And you cannot use Facebook to inform someone that they have won

     

    Violating any of Facebook’s terms will result in your contest, and quite possibly your page, being shut down.

    You have two options when it comes to running successful Facebook competitions without breaching any of Facebook’s terms and conditions.

     

    Option 1: Use A Third Party Application

    In order to comply with the rules of Facebook competitions you may integrate a third party app, such as Heyo, on the Facebook platform. However, while these third-party apps may be easy to use, many come with a hefty price tag.

     

    Option 2: Hosting The Competition On Your Website

    You may also opt to host the Facebook competition on your website. This option is more affordable and can be just as easy to set up and effective. Simply create an optimised landing page for the contest on your website, and promote the competition using posts on your Facebook business page.

     

    Promoting Your Facebook Competitions

    Whether you use a third party app or opt to host the competition on your website, here are three ways you can use Facebook to promote your contest or giveaway:

    Upload Photos To Your Timeline. A photo is one of the easiest ways to capture a user’s attention on Facebook. Upload a high quality image, it could be of the prize, and in the caption invite users to enter. Be sure to include links to the competition’s landing page.

    Utilise The Cover Photo. The cover photo of your Facebook business page is a premium Facebook advertisement space. A well-designed cover photo is a great way to promote your Facebook competition. As with timeline photos you can use the caption to link your landing page and invite users to enter. Fans will also receive an update about your new cover photo.

    Facebook Advertisement.  A Facebook advertisement is one of the best ways to target your audience and increase your promotional reach.  You can easily use your Facebook advertisement campaign to pinpoint ideal contestants. This will help make your contest as relevant as possible to your target audience and increase the chances of more, and new, people participating.

     

    The more exposure your contest gets, the more exposure your brand will get, as more people participate. When your competition ends, remember to follow up on all the leads you got as a result.

    Contact us for expert help in planning and executing your next Facebook competition or ad campaign or click the link below to download your free Facebook Advertising Checklist:

    Facebook Advertising Checklist

    Topics: Facebook competition, Facebook Competition Cost, Facebook advertising

    The Differences Between A Good And A Great Facebook Advertisement

    Posted by Amy Baker on May 9, 2015 2:00:00 AM

    A great Facebook advertisement is an effective advertisement as reflected in an ad's click-through-rates. Here are some ways to go from good to great.

    Effective advertisement campaigns require more than precision targeting and great content, even on Facebook. 

    In the online advertising world, success is generally measured by an ad’s click-through-rates, which measures the ratio of link clicks to the number of total impressions. Thus, a significant increase in your Facebook ad’s click-through-rates will be the proof you need to know that your ad has gone from good to great. But how do you get there?

    Facebook Advertising

     

    Effective Facebook Advertisement

    A Facebook advertisement will not be successful if it is poorly designed, or the ad copy is mediocre, or the targeted audience is too broad. However, it is equally true that having a high quality image, good ad copy, and well-defined target audience is not enough to deem a Facebook ad effective.

    Effective Facebook ads go beyond the usual practices of online marketers. A truly successful ad is one that disrupts a Facebook users activity and causes them to change the course of their action. These ads are loud enough to grab a user’s attention, so that he or she stops what they initially set out to do on Facebook, and redirects them so that they engage with the ad.  

     

    Best Image Practices in Facebook Advertisement

    A high quality, horizontal image is characteristic of good Facebook advertisements but great Facebook ads usually follow one of these five image best practices.

    Including Happy People – Ads with happy people humanize products and brands. Studies have also shown that Facebook ads with a happy woman looking directly into the camera convert best (have higher click-through-rates).

    Use Colours That Pop – Ads with neutral colours will blend into the background. Using eye-grabbing colours ensures that the Facebook advertisement will standout.

    Logos – Easily recognisable logos encourage conversion as Facebook users continue to see it consistently over time. This is valuable for brand recognition and is best when used in an ad campaign rotation.

    Including Children or Pets – Images of children and pets are two of the most shared images on social media, making them great for Facebook ads. Because the goal of the image is to attract the eye, an image need only work with the title and ad copy.


    Characteristics of a Great Ad

    In addition to utilising best image practices there are several other qualities great Facebook ads exhibit, which make them effective.

    Relevance – A great ad will be 100% relevant to the user who it is targeting and will deliver this relevancy throughout the entire engagement process, from the Facebook ad to the website landing page.

    Value Proposition – Successful ads include a clear and solid promise of value to be delivered (or value proposition). It is the primary reason targeted users should engage based on a concise explanation of how the product or service solves a problem, improves a situation or delivers certain benefits.

    Call-To-Action – Effective ads usually generate a sense of urgency compelling users to click the ad immediately. These ads usually include active words paired with the word “now,” such as: buy now, register now, and subscribe now. The active words are usually used alongside phrases that communicate urgency, such as: offer expires, for a limited time only, order now and receive a free gift.

     

    The Added Benefit of Split Testing

    Great Facebook advertisements are not built overnight. The most successful ads are usually ones that have undergone some type of split testing (randomised experiments using at least two versions of the same ad with only slight variations). Businesses use split testing for Facebook ads to compare post engagement in order to determine which of the two ads is more successful. Future ads are then designed to reflect the characteristics and variations of the more successful ad.

    Let us help you take your Facebook advertising campaign from good to great. Download our free Facebook Advertising Checklist by clicking the link below.

    Facebook Advertising Checklist

    Topics: cost of a Facebook ad, Facebook advertising, How to Create a Facebook Ad

    Tips For Creating The Perfect Facebook Business Page

    Posted by Amy Baker on May 5, 2015 2:00:00 AM

    Use these tips to create a Facebook business page that will engage your customers, draw in new followers, and ultimately help your business grow.

    The easiest, and primary, way to advertise on Facebook is by creating a Facebook page for your business. A business page gives your brand a voice on Facebook and allows you to connect and engage with prospective customers and loyal fans alike.

    Setting up your business page is a simple four-step process. Simply select the best category for your page, fill out the “About” section completely, upload a profile picture, and add, or skip, a payment method. For a more detailed, step-by-step guide on setting up a business page, see our comprehensive “How To Advertise on Facebook” guide.

    Facebook Advertising Desktop

     

    Facebook Business Page Tips

    While setting up a Facebook business page is convenient, attracting “likes” and establishing a large fan base is a more difficult task. Here are tips for creating a business page that will remain engaged with your customers, draw in new followers, and ultimately help your business grow.

     

    Add and Update the Cover Photo. The cover photo for your Facebook business page is another image that can be used to pique the interest of your target audience and draw people in. Thus, it is extremely valuable. Updating your cover photo regularly cover photo regularly shows that your business is active and wants to remain relevant. You can use the cover photo to indicate the time of year, or advertise specials, giveaways, or events.

     

    Post Frequently and Consistently. The more your business page posts content, the more likely that content will be seen. Schedule posts throughout the day.

     

    Post Quality Content. While posting frequently is recommended, you need to ensure that every post has value. Your focus should always be quality not quantity.

     

    Be Concise. Shorter posts tend to do better than posts with a block of text. We recommend keeping text length between 100 and 250 characters for optimal engagement.

     

    Measure Your Success. Facebook Insights is a performance metric that allows you to see which posts are most successful in terms of link clicks, shares, and likes. Use this data to see what you are doing right so you can do more of it.

     

    Post Ideas For Your Business Page 

    Here are a few ideas you can use to create engaging posts on your Facebook business page.

     

    Your YouTube Videos. If your business has a YouTube channel, post videos from your channel directly to the business page. Videos tend to have higher engagement rates than still images. If your YouTube videos present engaging content, posting them to your page could potentially bring you a lot of attention.

     

    Ask questions. One reason social media is so powerful is because people love to be heard. Incorporate simple questions or surveys into your posts. Ask users to provide a caption for a thought provoking or laughter-inducing photo. Or ask voters to respond with a “like,” comment, or share.

     

    Share testimonials. Word-of-mouth is still powerful because people trust the opinions of fellow consumers more than they do the opinions of a company or brand. Use your page to deliver testimonials but make sure you think outside of the box - include photos, videos, and other media.

     

    Share fan-created content. Sharing fan-made content is a great way to encourage a sense of community between you and your followers. Fan-created content shows prospective customers you care, and makes loyal fans feel valued and appreciated.

     

    Post a Contest. Use your posts to announce a giveaway or contest on your company’s Facebook page.

     

    Armed with these tips you are sure to make your Facebook business page compelling and engaging. If you are consistent then you should expect to see successful results in time.

     

    Contact us for expert help in planning your Facebook advertising campaign and YouTube video production. You can also download our free Facebook Advertising checklist, which highlight other areas you may want to invest some time in to build your business. 

    Facebook Advertising Checklist by The 360 Degree Marketing Group

    Topics: Facebook marketing for small business, Facebook Business, Facebook advertising

    The Top 10 Facebook Advertising Tips

    Posted by Amy Baker on May 2, 2015 2:00:00 AM

    Here are 10 Facebook advertising tips you can use to optimise the engaging capabilities Facebook offers. Reach the right people at the right time.

    Facebook advertising has some incredible engaging capabilities, but in order to see successful results you have to know how to optimise these unique opportunities.

    Facebook Advertising by The 360 Degree Marketing Group

     

    Facebook Advertising Tips

    Below are our top 10 marketing tips for advertising on Facebook.

    For Your Business Page

    Give Your Business Personality. Facebook users want to talk to other people - not to a faceless business. Posts should be written in a voice that is likeable and real, while maintaining the style that suits your business.

    Post Consistently. The idea of social media is built around frequent updates. 50% of all 1.9 billion Facebook users check their page at least once a day. Regularly update your Facebook business page with content that is interesting and relevant. Check performance metrics to determine how often your audience wants to hear from you.

    Keep It Short. Shorter posts usually do better than long blocks of text. We Keep text length between 100 and 250 characters for optimal engagement.

    Include Images and Video. Posts that include images or video receive higher engagement than those posts that are without.  Images and video will help a post, or Facebook ad, stand out from an otherwise flooded news feed.

    Respond Quickly. Your call-to-action may include asking users to leave comments. When followers respond to that call and do post to your page you need to respond within 24 hours. Failing to respond will weaken users’ willingness to engage with your page.

     

    General Facebook Marketing Tips

    Select a Focus. Is your goal to attract new followers? Or is it to nurture your relationships with loyal customers? With Facebook you will have the option to target users who are not connected to you or your business at all, or you can target customers that have liked your page and even target their friends specifically as well.

    Know Your Ideal Prospect. Knowing who is in your target audience is perhaps the most important of all these Facebook advertising tips. Take the time to create a profile of your ideal prospective customer. Use the following five questions as a guide to create your customer profile:

    1. How old is my ideal customer?
    2. Where does my ideal customer live?
    3. What interests does this prospect have?
    4. How can I optimise my ad so that it attracts this person, or these people?
    5. What can I offer these prospects to attract leads?

     

    Target Accurately. Once you know who your ideal prospect is, you can take advantage of Facebook’s targeting options. When you are setting up your Facebook ad campaign you will be able to define your audience and target people by location, age, gender, relationship status, language, education, interests, Facebook activity, and more. The more narrow, or defined, your target audience the more likely your campaign will reach the right people.

    Target Locally. If you want to bring more customers from Facebook into your store, target people who live in your town or local area. Local targeting can also be coupled with exclusive Facebook offers to be redeemed in store.

    Know The Best Times To Post. For maximum optimisation, you should post, or run ads, during the peak hours of the Facebook users you are targeting. Keep track of the times when your posts are most successful with attracting engagement. Adjust scheduled posts to post within that peak time frame.

     

    The key to successful Facebook advertising is applying your effort in the right places so that you can reach the right people.

    Give your Facebook advertising campaign an even bigger boost. Contact us for expert help in planning and executing your Facebook ad campaign. You can also download our free Facebook Advertising checklist, which highlight other areas you may want to invest some time in to build your business. 

    Facebook Advertising Checklist by The 360 Degree Marketing Group

    Topics: Cost of Facebook Advertising, Facebook Advertising Tips, Facebook Tips