The 360 Degree Marketing Group Blog

How You Can Start Selling On Facebook Today

Posted by Amy Baker on Apr 28, 2015 2:00:00 AM

You have two options when it comes to selling on Facebook - using Facebook ads or third party applications. Discover the differences and start today.

It is becoming common knowledge that Facebook can be used as an excellent online advertising platform. However, what many small businesses do not know is that Facebook can also be used as a great ecommerce platform. 

While there is no direct way for Facebook users to purchase items using their Facebook login information, there are a few ways you can sell directly to consumers using Facebook.  Here are two ways you can start selling your products on Facebook today, along with tips on best practices.

Facebook Advertising Marketing

 

Options For Selling On Facebook

Whether you have an established product catalogue or not, you have options and can sell items on Facebook.

 

Ads

If you already have an established product catalogue on your business website and have a Facebook business page, then you can use Facebook ads to take users to your online store.  

(If you do not have a Facebook business page, or are not familiar with Facebook advertising, see our comprehensive Facebook advertising guide by clicking the link at the bottom of this blog)

When you start setting up your Facebook ad campaign Facebook will ask you to choose an objective. Of the ten options offered, select “Website Conversions.” After completing step two (entering your account information), and defining your target audience and budget in step three, click on the “Show Advanced Options” link under the “How much do you want to spend” heading (this is still step three).

In “Optimize For” select the “Clicks to Website” option to ensure that your ad will be shown to people who are more likely to click from the ad to your website.

In step four, under the “What text and links do you want to use” heading, there is an optional section entitled “Call-to-Action Button.” If you want to start selling on Facebook using Facebook ads this section is not optional for you. Under “Call-To-Action Button” select the “Shop Now” button.

The “Shop Now” button will show up on the bottom right corner of your Desktop News Feed or Mobile News Feed Facebook ad. Call-To-Action buttons do not show up on Right Column Facebook ads.   

Facebook users can click the “Shop Now” button from your ad and be taken directly to your online store on your website.

 

Applications (Apps)

If you have a Facebook business page, the other option you have to start selling your products is using a third party application. There are a number of high-quality, tightly integrated, ecommerce apps for Facebook that will allow you to create your own Facebook storefront.

Some of these ecommerce apps do not require that you already have an established product catalogue; you can create one as you go. However, using a third party application often comes at a price, usually in the form of a required monthly plan.

 

Two Popular Apps

Beetailer – If you already have an online store with a third party service like Amazon or Shopify, the Beetailer app will automatically pull the product information from your product catalogue. Beetailer is free for up to 50 products.

Shoptab – Shoptab can connect to your current online store but it can also be used as a stand-alone if you do not have an established catalogue to pull from. Initial set up is fast and easy, and plans begin around $13 a month for up to 500 products.  

 

Using The App

If you are going to be selling on Facebook using a third party app these simple guidelines will help you install and integrate the app.

Go to the website of your chosen ecommerce Facebook app, sign up and then add the app to your Facebook business page.

You will be asked to accept the Facebook permissions from your personal account since you are the admin of the business Facebook page. No need to worry, these apps will not post on your behalf.

You will be able to either connect your existing online store or manually upload your products, depending on the app you chose.

Most apps will provide you with several customer payment options and will allow you to customize the look of your store. Some apps allow you to promote individual products or your entire store.

Whether you choose to take Facebook users to your website or allow them to shop from your business page using an app, you should let fans of your page know that you are now open for business on Facebook.

 

Give your online sales a boost. Contact us for expert help in selling and advertising using Facebook. You can also download our free Facebook Advertising Checklist, which highlights other areas you may want to invest some time in to build your business. 

 Facebook Advertising Checklist

Topics: Marketing On Facebook, Sell on Facebook, Facebook Business, Facebook Advertisements, Facebook Campaign

How To Advertise On Facebook

Posted by Amy Baker on Apr 25, 2015 2:00:00 AM

Use this “how to advertise on Facebook” guide to walk through the six steps of planning, and launching, an engaging Facebook advertising campaign.

Since its launch in 2004, Facebook’s mission has been to give people the power to share and make the world more open and connected. With 1.39 billion active monthly users (as of December 2014) and 890 million who are active daily users, it is more than likely that your target audience is active on Facebook and available to be engaged.

Facebook advertising allows you to target ideal customers and engage with them. This “how to” guide will walk you through the steps of launching an engaging Facebook advertising campaign.

Facebook Advertising Steps

Step 1: Create A Facebook Business Page

The easiest way to advertise on Facebook is to create a Facebook business page. Creating a page is free and it gives your business a voice on Facebook. Your Facebook business page will help you stay connected with familiar, and loyal, customers and will also help you connect with new customers.

Your business page will also make it easier for people to find you on Facebook and on the web. With a Facebook business page you can reach people when, and where, they are engaged, build relationships with them, and keep your business growing based on having a better understanding of your audience.

Set up is easy and your page is free.

 

Setting Up Your Business Page

Choose a Category. Choose a category for your business page. Facebook offers six different categories to choose from:

  • Local Businesses or Places
  • Companies, Organisations or Institutions
  • Brands or Products
  • Artists, Bands or Public Figures
  • Entertainment
  • Causes or Communities

More than likely you will choose the local business option. However, you could also choose the “brands or products” option if you wanted to focus your page on a certain product your business offers.

Complete the About Section. In the about section you will add keywords, a description, and your website. Filling out this section completely will improve the ranking of your business page in Facebook search.

Use keywords that are relevant to your business. If you wanted to create a page for your café you would use keywords like coffee shop, sandwich shop, and deli.

Your description should be a few, clear and concise, sentences that tell people what your page is about. This eliminates any guessing.

In the about section you will also have the option to choose a unique Facebook URL (web address) to make it easier for people to find it.

If you selected the local business category, Facebook will also ask in the about section if your business is a real establishment, business or venue.

Upload a Picture. Your page’s profile picture will serve as a first impression for potential customers who have never heard of your business before. Make sure it is a high-quality image that represents your business in a positive light. A high-quality logo is a good choice for the profile picture. 

Add A Payment Method. After you upload a profile picture for your page you will present this prompt to under the heading - Reach More People - “Add a payment method now so it will be easier for you to advertise when you’re ready.” You will have the option to skip this step. If you do decide to wait, you can still go back later to add your payment method and start promoting your page.

Once you add a payment method or press skip, your Facebook business page will be completely set up.

 Facebook Advertising Fans

Step 2: Develop A Facebook Advertising Strategy

Before you think about using your business page to advertise on Facebook and meet specific goals, you need to develop a Facebook advertising strategy.

The ultimate goal of your ad strategy should be to laser-target Facebook users, that fit the profile of your ideal buyer, with engaging content, that they will be interested in, at optimal times.

 

What Your Facebook Advertising Strategy Should Include

Your Facebook ad strategy should include several items, including:

A Specific Goal What do you want your Facebook advertising to accomplish? Do you want a certain number of likes for your business page? Do you want to drive traffic to your website? Do you want to increase online sales, build brand awareness or even increase local sales? Figure out what you want to accomplish and set an objective for your advertising campaign. 

Knowledge of Your Target Audience – Your Facebook ad campaign will not be successful unless you are reaching the right people. Facebook makes it easy for you to target people at all different levels but that will not help if you do not know who fits the profile of your ideal consumer. Take the time to discover what demographics and interest groups your returning, and ideal, customers belong to.

A Schedule – Haphazardly putting out content will not help you achieve your goal. It is important to establish a schedule for your ad campaign. Determine start and end dates for your different Facebook advertising campaigns. Then create a schedule for posts on your business page. Posts can be scheduled in advance.

Leverage – To maximise your engagement opportunities on Facebook, you should plan to leverage existing website traffic by putting a Facebook icon that can be seen and clicked, and will lead to your Facebook business page. You can also include a Facebook icon in your newsletters and in your email signature.

Tracking – Plan a tracking schedule for your campaign, so you can measure its success. You want to check in on it at least weekly.

Adjusting – You should also plan to make adjustments to your campaign based on what you find when tracking it. After a few days or weeks you should be able to determine the best days and times to post, based on engagement, and adjust your campaign and scheduled future posts to fit that.

 

Step 3: Decide on a Facebook Advertising Cost

As with any advertising campaign, true Facebook advertising requires an initial investment. However, you are the one in control of the Facebook advertising cost.

When you advertise on Facebook you can choose the total amount you want to spend to run your ad. However, because other advertisers want to reach some of the same people you do, Facebook uses an ad auction system. You will set your bid amount – the amount you are willing to pay to have customers see (impressions) or engage with your ad (clicks).

Set your budget before you begin.

Your budget should not only include the cost to run your ads on Facebook, it should also include the amount you are willing to spend to get the expert help you need.

Professional photographers may need to be hired to guarantee you have high-quality images for your campaign. Trusted marketing agencies, like 360 Degree Marketing, can assist you with developing your strategy and the creative aspects of your campaign. A good agency will work with you to ensure your campaign gets maximum exposure and the best return on investment for your money.

 

Step 4: Create Your Facebook Ad Images

Facebook ad images that are high quality, and engaging, connect with users and help them remember your brand. In general, image sizes should be 1,200 x 628 pixels to ensure it always looks high quality.

When you advertise on Facebook, ad images can either be photos or video. Whichever format you choose make sure it humanizes your brand. Let the personality of your business shine through in each ad.

To increase brand awareness use images that will serve as an extension of your business and website to spark familiarity.

Be willing to invest in the creation of high quality images.

 

Step 5: Setup Your Facebook Advertisement

Use the Facebook ads creator to setup your advertisement campaign and officially advertise on Facebook. You can create your campaign in four easy steps:

Choose from one of ten campaign objectives. Boost engagement on posts, get more likes for your page, get video views, send people to your website, etc.

Enter your account information including country, currency, and time zone. All your ads billing and reporting data will be recorded using these pre-sets.

Enter information about the people you want to reach (demographics, interests, behaviours, etc. of your target audience) and how much you are willing to spend (budget). This is where you define your target audience and the budget to run your ad. 

Choose between a lifetime (total) budget or a per day budget. You will also set a schedule for ads, choosing to either have it run continuously or setting start and end dates. The advanced options under “How much do you want to spend,” allow you to select what you want Facebook to optimise for automatically, the type of pricing (impressions vs. engagement) model you want to use and run times for your ads.

In the right hand column of this section Facebook will tell you your total potential reach, based on the target audience you defined, as well as your estimated daily reach, based on the budget you set.

Select the images you want to use and enter the text and links for your ad - In this section you can connect your business page to your ad, enter a headline, enter the body text, and include an optional call to action button.

You will also be able to see a preview of your ad and select where you want it to be placed (desktop news feed, mobile news feed, or right column (the column to the right of the desktop news feed)).

Once all the information has been entered you can choose to either review your ad order or place your ad order.

 

Step 6: Optimise Your Facebook Ad

Choosing to advertise on Facebook comes with many benefits, including the ability to measure the success of your campaign, and to make adjustments to your campaign based on those performance reports. Here are three tips you can use to optimise the performance of your Facebook ad campaign:

  • Narrow your target audience to better reflect the types of people who are engaging with your ad
  • Rotate your ads and ad images
  • Keep your ads short and simple – the longer your ad the less people will read it

Experimenting with different images, different placements, and different budgets is the best way to discover what will work best for your business on your own. However, if you can, it is always a good idea to solicit the advice of experts, as that will usually save you both time and money.

Let us help you with your Facebook advertising campaign. You can also download our free Facebook advertising checklist, which highlights how you can make the most of Facebook for your business.

Facebook Advertising Checklist

Topics: Cost of Facebook Advertising, Facebook Marketing Strategy, Facebook Marketing, Facebook Advertisements

A Quick Guide To Facebook Advertising Sizes

Posted by Amy Baker on Apr 21, 2015 2:00:00 AM

Use this guide to Facebook advertising sizes to design an optimal and effective ad that will look good everywhere it appears on Facebook.

One of the easiest ways to help maximise your Facebook advertising campaign is to ensure that your ad is visually appealing to Facebook users. It is important that you use high quality images with clear, concise descriptions.

Your Facebook ad should be attention grabbing; and if you opt to pay for your campaign using the cost-per-thousand-impressions (CPM), then it is especially important. Use these guidelines to design an ad that looks good everywhere it appears on Facebook.

 

Facebook Advertising Sizes

Facebook Advertising Sizes

Facebook gives you three display specifications to choose from.

Desktop News Feed – This Facebook ad size denotes an ad that will show up in a user’s news feed, attempting to engage them while they are on their biggest screen.

Right Column – This is the smallest of the Facebook advertising sizes. Ads show up in the column to the right of a user’s news feed.

Mobile News Feed – This ad format engages Facebook users who are on the go, and shows up directly in their news feeds.

 

Facebook Ad Specs And Design Recommendations

Ad Image

  • In general, image size should be 1,200 x 628 pixels to ensure your image always looks high quality.
  • Image ratio should be 1.9 to 1.
  • For best results, upload an RGB, JPG file less than 100 KB
  • Images with a logo or text may be best as a PNG File
  • Your image may not include more than 20% text

Facebook offers a free tool to check that images with text fall within the 20% rule. Your Facebook ad may not be optimised and may display in a different format if you choose not to follow these image guidelines or use an image size that is smaller than recommended.

Recommended Text Length

  • Text: 90 characters
  • Headline: 25 characters
  • Link description: 30 characters

The recommended text length is how many characters of ad copy can be displayed on smaller screens.

Optimising Based on Facebook Ad Size

Below are examples of how text count and the image size could be different based on the three varying ad sizes:

 

Desktop News Feed

Image: 470 x 246 pixels

Text: 500 characters

Headline: 1-2 lines (depending on length

Link description: 2-3 lines

Although you have a much larger character count available for text with this format, you still want to keep it concise.

 

Right Column

Image: 254 x 133 pixels

Text: 90 characters

Headline: 25 characters

 

Mobile News Feed

On mobile devices with a screen size of 1,136 x 640 pixels

Image 560 x 292

Text 110 characters

Headline: 1-2 lines

Link description: 1 line

 

Additional Design Option

In addition to the Facebook ad specs mentioned above you can also include a call-to-action button in your Facebook ad telling users what you want them to do.

Examples of call-to-action buttons that can be added:

  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download

 

Conclusion

There are a number of reasons why you should want your Facebook ad to look professional. In many cases a Facebook ad will serve as the first experience a user will have with your brand. Facebook users will see a number of different ads but those that adhere to Facebook ad specs will standout. Remember your ad will look different depending on where it shows up on Facebook so you want to optimise your ad for wherever it will be placed.

Give your Facebook advertising campaign an additional boost. Contact us for expert help in planning and executing your Facebook ad campaign.

You can also download our free Facebook advertising checklist, which provides a step by step guide to creating Facebook advertisements yourself:

Facebook Advertising Checklist by The 360 Degree Marketing Group

Topics: Facebook Advertising Sizes, Facebook Ad Sizes, Facebook Advertisements

Factors That Affect Facebook Advertising Costs

Posted by Amy Baker on Apr 18, 2015 2:00:00 AM

The success of your Facebook advertising campaign will depend on the amount you invest. Here are 5 factors that influence Facebook advertising costs.

Facebook is one of the more popular online advertising platforms because it can yield a substantial return on investment. However, before you can expect success with your Facebook advertising campaign there are a few factors you need to consider.

 

What Determines Facebook Advertising Costs

Facebook ad costs vary. There is no set amount. Facebook advertising rates are completely dependent upon a number of different factors. The actual amount you will end up paying may fluctuate based on your ad choices.

Facebook Advertising Image

Your Advertising Objectives

Your advertising objective is what you want people to do when they see your ads. Facebook offers you a number of options to choose from. Here are five of the most popular advertising objectives:

  • Clicks to Website – Send people to the sections of your website you want them to see
  • Website Conversions – Get people to take specific actions on your website, such as signing up for a newsletter or buying a product
  • Page Post Engagement – Engagement includes likes, comments, shares, and views on a particular post. By boosting a post you will reach more people.
  • Page Likes – Promote your page and get more likes from the people who matter to your business
  • Offer Claims – Promote timely discounts or other deals for people to claim
  • Video Views – Connect with your target audience visually, by using a video in your ad

Once you select an objective and choose from different targeting options, Facebook will show you your potential reach.

 

Ad Size, Type, and Location

Your ad will look different depending on where it shows up on Facebook. Here are the three display specifications you will choose from.

  • Desktop News Feed – This ad format shows up directly in the news feeds of your target audience.
  • Right Column – This is a smaller ad format that will show up in the column to the right of your target audience’s news feed.
  • Mobile News Feed – This ad format is specific to mobile devices. Like Desktop News Feed ads, Mobile News Feed ads show up directly in the news feed of your target audience. One study states that of the 1.32 billion people who use Facebook each month, 30% login from their phone exclusively.

Facebook Advertising on Mobile

The “Optimise For” Option

Facebook allows you to set your campaign budget based on bids for your objective, clicks, or impressions. Your choice determines how much you pay and the type of person your ad will be shown to.

Facebook has four main options it will automatically optimise for – there may be less options depending on the advertising objective you selected.  

  • Clicks to Site/Post Engagement – Your ad will be shown to people who are more likely to take action. That action may include click from your ad to your site, liking your page or post, or watch your video  (CPC or CPM)
  • Clicks – Your ad will be shown to people who might click on your ad (only CPC)
  • Daily unique reach – Your ad will be shown to the people in your target audience once per day (only CPM)
  • Impressions – your ad will be shown to your target audience as many times as possible (only CPM)

 

Pricing Models

The most obvious influencing factor in Facebook advertising cost is the pricing model you select. Facebook offers two main pricing models that you can choose from – cost-per-click (CPC) or cost-per-thousand-impressions (CPM).

Your advertising objectives and what you choose to let Facebook optimise for will determine the pricing model you can select.

For example if you optimise for daily unique reach or impressions, you can only select the CPM model because those optimisations are impression-based. If you optimise for clicks, you can only select the CPC model. If you optimise for clicks to site/post engagement you will have the option to choose between the two pricing models.

The CPC model further breaks down into two options – 1. Getting more clicks at the best price, which is dependent upon the competition for your target market, or 2. Set the max amount you are willing to pay per click.

 

Get Help

Facebook advertising costs add up. If you want to ensure that you are getting the maximum exposure and best return on investment for your money then seek the help of experts. If you plan to work with an experienced agency, then budget at least $2,000 for your Facebook ad campaign.

Many small businesses are tempted to launch into Facebook advertising on their own because basic campaign set-up is free. Facebook advertising does not have to be expensive. However, without a strategic plan and a thorough understanding you can find yourself paying more and getting less than you bargained for.

 

Contact us for expert help in planning your Facebook advertising campaign. You can also download our free Facebook advertising checklist by clicking the link below, which will help ensure that you are following the right sets when setting up a Facebook advertising campaign. 

 Facebook Advertising Checklist by The 360 Degree Marketing Group

Topics: Facebook advertising costs, cost of a Facebook ad, Facebook advertising

30 YouTube Marketing Statistics

Posted by Amy Baker on Apr 14, 2015 2:00:00 AM

More businesses are incorporating YouTube into their marketing strategies. Here are 30 YouTube marketing statistics that show why marketers are using it.

The inception of Google AdWords revolutionized the world of online marketing. AdWords for video took things a step further by simplifying the creation of video campaigns for use in YouTube marketing. YouTube is the Number Two search engine in the world, second only to Google. More and more businesses are realizing the importance of incorporating this video platform into their marketing strategies.

Below are 30 statistics that will give you insight into how marketers are leveraging the YouTube advertising platform.

YouTube Advertising Statistics

YouTube Marketing Statistics

  1. More than a million advertisers are using Google’s AdWords system, the majority of which are small businesses
  2. A third of all online activity is spent watching video
  3. YouTube has more than 1 billion users
  4. YouTube is localised in 75 countries and available is 61 languages
  5. Half of all YouTube views are on mobile devices
  6. 1 Billion average YouTube mobile video views per day
  7. Every Day 100 Million Internet Users Watch An Online Video
  8. 45.5% Of Internet Users View At Least One Video Online Over The Course Of A Month
  9. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month
  10. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
  11. Advertisers spent 5.6 billion on YouTube marketing in 2013
  12. 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
  13. The average length of the most-viewed YouTube videos is between 31-120 seconds
  14. 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes 
  15. 50% Of Users Watch Business Related Videos On YouTube Once A Week
  16. Videos Increase People’s Understanding Of Your Product Or Service by 74%
  17. 80% Of Internet Users Remember The Video Ads They Watch Online
  18. 75% Of Users Visit The Marketer’s Website After Viewing A Video
  19. 26% Of Internet Users Look For More Information After Viewing A Video Ad
  20. 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed
  21. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad
  22. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
  23. 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process
  24. The average sales order value for visitors referred by YouTube is $37.63
  25. Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers
  26. 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
  27. Over 700 YouTube videos are shared on Twitter each minute
  28. 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  29. Millions of subscriptions to YouTube happen each day. (Subscriptions allow users to connect with a business/person/user they are interested in and keep up on their activity on the site)
  30. YouTube Videos from the top 25 consumer electronics brands were shared 134 million times in 2013

 

Conclusion

The numbers show that YouTube advertising is invaluable to any digital marketing strategy. As the YouTube ad platform continues to grow, your business can grow with it.

Are you considering YouTube advertising? The team here at The 360 Degree Marketing Group can help, contact us today. Or click the link below to receive 50% off your first campaign's management fee:

YouTube Campaign 50% Off

Topics: cost of youtube ads, YouTube marketing

YouTube Advertising: Reservation Campaigns, Ad Rank, and the First Position

Posted by Amy Baker on Apr 11, 2015 2:00:00 AM

In YouTube advertising your video ad position is determined by an ad rank formula created by Google AdWords. Here is what you need to know.

Google AdWords for video facilitates the creation of video marketing campaigns on YouTube. The system calculates ad rank in order to determine video ad positions. Still, there are those who would rather buy ad placements on YouTube through a reservation instead of going through the AdWords for video bidding auction where users enter the max cost-per-view (CPV) they are willing to pay.

video marketing with youtube

YouTube Advertising and Ad Position

Ad Position is the order in which your ad appears in relation to other ads. Having an ad position of "1," or first position, means that your ad is the first ad to appear on a search results page, and typically means it will be the first video ad a targeted user will see in a video streaming session.

Your max CPV contributes to ad position. The higher your max CPV, the better your chances for increasing the likelihood your ad will appear in the search results, and the better the chances your ad will appear in a position that is higher than competing ads.

 

Calculating Ad Rank

Ad Position is determined by a formula called Ad Rank, which gives your video ad a score based on your CPV bid, the quality of your video ads, the website landing page linked to your video, and the expected impact of extensions and other ad formats. As a result, your use of relevant keywords and high quality video ads could help you win a higher ad position even if your competition bids more than you.

One example of how expected impact from ad extensions and other formats, such as site links, can influence ad rank can be seen in two competing ads that have the same max CPV bid. In scenarios such as this, the ad that is predicted to have the better impact based on extensions will generally appear in a higher position than the other.

Using the default CPV bidding system to set your price will cause your video’s ad rank to fluctuate. Each time your video ad is eligible to appear its ad rank will be recalculated and its ad position can change depending on your competition at that moment.

 

Reservation Campaigns

Reservation video campaigns provide an alternative to those who would rather buy ad placements on YouTube to secure their ad position. Unlike CPV bidding campaigns, reservation campaigns do have a minimum spend requirement.

Reservation video campaign costs are fixed on a cost-per-thousand impressions (CPM) basis. These CPM reservation campaigns need to be booked at least six business days in advance, and video content has to be delivered for implementation at least four business days before the campaign start date.

Choosing to advertise on a reservation basis is best for those businesses looking to promote brand awareness, enter a new market, offer a new product or service, or re-brand their current offerings.

 

  • Video Ad formats Available Through CPM: Standard In-stream ads: A non-skippable video ad that runs on YouTube. Your video will play before the video content that a user wants to watch on YouTube. This ad format forces the impression. Ads must be at least 15 seconds long with a maximum time of 30 seconds.
  • In-stream Select: A skippable video ad that appears when a user initiates video play in the beginning (pre-roll). The ad can be up to 60 seconds long, and is skippable after 5 seconds. This format keeps track of the number of complete views your video ad gets. However, you still pay on a CPM basis whether the user skips your ad or not.

 

First Position Targeting With CPM

First position targeting is similar to TV advertising where advertisers pay more to be the first ad during a break for advertisements. In YouTube advertising, first position targeting is available for in-stream ads for an additional charge and allows your ad to be the first a user sees in a viewing session.

 

Conclusion

Ad Rank and Ad Position can significantly affect the visibility of your YouTube video ad. Thoroughly investigate before committing to a certain type of video campaign and make sure that the campaign will work within your advertising budget. The YouTube ad platform continues to show a significant return on investment when used correctly. Whether you opt to try the more flexible CPV video campaigns or the more secure CPM campaigns you can expect to have the digital marketing power of YouTube and Google AdWords behind you.

Discover the benefits of YouTube advertising for yourself and increase your ad rank and ad position with the help of The 360 Degree Marketing Group. Click the link below to receive 50% off the management fee of your first YouTube campaign.

YouTube Campaign 50% Off

Topics: Advertising on YouTube, YouTube advertising, youtube ad cost

2015: Trends in YouTube Advertising

Posted by Amy Baker on Apr 7, 2015 2:00:00 AM

The YouTube ad platform continues to grow exponentially. Here are several trends in YouTube advertising that you should be following this year.

Online video is growing faster than other advertising channels and formats. YouTube is by far the biggest and most influential platform in the online advertising market.

Video advertising with YouTube

YouTube Advertising Trends

As the YouTube ad platform continues to grow at an exponential rate it can be difficult to follow all of the new developments that contribute to its expansion. Here are several trends in YouTube advertising that we are following in 2015.

 

An Expanding Audience.

There are over 1 billion unique visits to YouTube each month with the average user watching 16 minutes and 49 seconds [CT1] of online video ads every month. Video ad views continue to explode. In December 2013 video ads topped over 35 billion views and continues to average over 100% year-over-year monthly growth during the year.

 

Online video ad revenue is increasing. 

According to a 2014 Business Insider report, video ad revenue is increasing at a growth rate (CAGR) of 19.5% over three years, through to 2016. While video ad revenue is expected to reach nearly $5 billion in 2016, TV ad revenue is projected to decline by nearly 3% each year during the same time period.

 

High click-through rates.

Of all the digital ad formats, video ads have the highest click-through rates (CTR) with an average of 1.84%. As video ads become more popular that rate is expected to increase.

 

Better connections.

Wireless Internet networks are becoming more reliable and are now fast enough to stream uninterrupted video to mobile devices.  According to StatCounter (a web tracking firm), nearly 30% of all web traffic is coming from smartphones and tablets. As a result video ads are becoming a more widespread alternative to the deplorable mobile banner ad. Video ads do a better job of capturing a viewer's attention compared to static ad formats.

 

Better Visibility.

One of the major concerns online advertisers have is if their ad will be placed where Internet users will see them. About half of all online ads are currently set in obscure places where users do not see them. However, Google AdWords for video only offers online video ad space where YouTube users can see them. Not only does Google AdWords ensure that your video will be placed in a location with optimum visibility, it further empowers business to take control of their ad campaigns. Businesses can decide the video format they want to use for YouTube advertising, as well as specify the target audience they are trying to reach. The question of whether or not video ads are seen by online viewers who are multitasking has emerged. Nevertheless, the high demand for online video is enough to ensure that multitasking is not putting a damper on the video ad market.

 

Automatic Bidding.

In today’s online market, real-time bidding for video ad space, placement, and positioning takes place in a fraction of a second. When using Google AdWords for video to create a YouTube advertising campaign, media buyers have the option of setting a weekly budget as well as set their max cost-per-view (CPV) bid. Instead of going in and manually entering bids, buyers can rely on automatic bidding that will ensure they remain within their marketing budget. U.S. buyers will spend 29% of their digital display budgets programmatically by 2017, according to an eMarketer report.

 

Conclusion

These 2015 trends tell us that we can expect greater efficiency in advertising on YouTube as online marketers continue to adopt video marketing and the quality of video ads and streaming improves.

Are you considering advertising on YouTube? For ideas on how to start and create a successful campaign, get in contact with us today. Alternatively; request your to receive 50% off of your first campaign's management fee by clicking the link below:

YouTube Campaign 50% Off

 

Topics: YouTube Ads, YouTube marketing strategy, YouTube marketing, Advertise On YouTube

How To Get More Views On YouTube

Posted by Amy Baker on Apr 4, 2015 3:00:00 AM

If your target audience does not see your video ads, your video marketing is ineffective. Here are a few tips on how to get more views on YouTube.

YouTube videos can be a major marketing tool for companies, big and small alike. However, if your target audience does not see your video ads you are essentially rendering your video marketing ineffective. Here are a few tips that can help you increase the number of views your videos are getting on YouTube.

YouTube Video Advertising

How To Get More Views on YouTube

What’s In A Title?

The title of your YouTube video should be two things – accurate and appealing. Accuracy is especially important in the name of your video file. If your video is about cookies then “cookies” should appear in the file name of your video (i.e. cookies-milk-surprise.mov). The actual title of your video should be creative, short, engaging and to the point. It should be enough to interest viewers without giving away too much.

 

Don’t Overlook the Description

Use two to three short paragraphs to describe your video as thoroughly as possible. Your description should be interesting and precise. In short, tell people what they can expect when they see the video.

 

The Most Relevant Keywords

Use the Google AdWords keywords planner tool and use relevant keywords associated with your title and description in the "tags" section to get viewers interested. The more relevant tags you use, the more often your video will pop up when people search for one of those tags.

 

Leveraging Other Channels of Social Media

Timing is everything. Consider when your target audience is most active on YouTube and thus most likely to watch your video. Release your video just before your audience becomes most active (i.e. evenings and weekends). Once you have published a video share it on your other social media sites (i.e. Facebook, Twitter, etc.) as your target audience may be active on those other channels as well.

 

Make Use of Annotations

Annotations” is a tool that can be used to get more views on YouTube.  This tool can be used to link one video to another, or they can link a video to your playlists or channels. Annotations can be used to encourage viewers to link to either a different or similar video.  If your video content is engaging and viewers like what they see, you could potentially keep them viewing your different videos for hours.

 

Pursue and Win Over Subscribers

Motivated subscribers know how to get more views on YouTube for you. Faithful subscribers will often share video content without needing to be asked. Do not be afraid to ask people to subscribe at the end of your video. You could also incorporate the use of annotations to invite viewers to subscribe. When someone subscribes to you, they will automatically see all of your newly-uploaded videos on their homepage, and they can even select to be notified via email whenever you've posted a new video.

 

Leverage Popular Content

If done correctly, using popular content as a springboard is one of the best and fastest ways to get more views on YouTube. Create relevant content about, or using, something that is trending/popular right now. Remix an already popular video. Review or parody of a movie that just came out. Give creative commentary related to a big news story. Give your video a title that is similar to that of the original popular content. Not only will your video come up in the same results, you could wind up on the sidebar of the popular clips as a recommended video.

Implementing these tips will help you optimise your video ad campaigns. Expect to see a significant return on your YouTube advertising investments as well as an increase in the number of views your video ads receive.


Are you advertising on YouTube? For more ideas on how to get more views and have a successful campaign, get in contact with us today. Alternatively, request 50% off of your first youtube campaign by clicking the link below:

YouTube Campaign 50% Off

Topics: cost of advertising on youtube, YouTube marketing strategy, YouTube marketing, Advertise On YouTube