The 360 Degree Marketing Group Blog

Video Campaign Tips: Targeting Options For YouTube

Posted by Amy Baker on Mar 31, 2015 3:00:00 AM

Be specific when selecting targeting options for YouTube. Here are several options to ensure your ad successfully gets in front of the right people.

YouTube video ad campaigns allow you to leverage sight, sound and motion to attract your target audience and build your business. Currently, YouTube streams over 4 billion videos daily.

Google AdWords for video uses precision target marketing to get your video ad content in front of your intended viewers. The extraordinary success of the AdWords and YouTube advertising system has made it one of the most persuasive advertising formats ever implemented.

YouTube Advertising

Targeting Options For YouTube

Before launching a video campaign it is critical that you spend time considering your target market. You can only maximise Google AdWords and its precision targeting tools when you know who your customers are. Take some time to define your ideal customer. No business wants to waste ad dollars on people with no interest in what they are promoting, especially those with a limited advertising budget.

Here are a few of the targeting options you will be able to select from. Remember the more specific you are in defining your target market the more likely your video ad will get in front of the right people and be successful.

 

Demographics, Location, and Language

Demographics: This option allows you to target viewers by age, gender, or both

Pros – This is one of the easiest ways to define an ideal customer.

Cons - This option is often too general to be used alone. For best results pair it with other targeting options like interest category or topic.

 

Geographic: YouTube is localized in 75 countries. With geographic targeting you can select viewers by country, state, or zip code.

Pros - This particular option works well for those looking to increase their sales locally. A Google study shows that local searches are more likely to lead to store visits and sales within a day.

Cons - If you are looking to increase your overall brand awareness and recognition, this option can limit your reach significantly.

 

Language: YouTube is currently available in 61 languages. When you pinpoint users by language potential viewers are selected by the interface language settings of their browser or YouTube account.

Pros – You can communicate to your target audience using their native language.

Cons – You could potentially obsess over communicating to your target audience and fracture your precision targeting.

 

Interests/Needs

Interest Category: Focus on people with past browser viewing behaviour that indicates interest in a particular content category.

Topic: Similar to the interest category, topic targeting focuses on the subject matter of the page, rather than the demographics or interests of the viewer

3rd Party Audience Data: Viewers whose visits to other shopping websites indicate they’re in the market for particular goods or services, based on third-party data from sources like BlueKai

Keyword: One of the more traditional targeting options for YouTube is using keywords. Select keywords that are relevant to your video ad content and that your intended audience will most likely search.

Pros – These targeting options allow you to connect with viewers whose browsing history and habits show that interests or current needs are relevant to your business.

Cons – With a growing concern over the privacy of browsing history these options may come off as intrusive.

 

Past Engagement

Remarketing: This option pinpoints viewers who have previously visited your site, YouTube channel or watched one of your YouTube videos

Pros – Because these viewers have already expressed interest in you before they are more likely to be interested in any new content you have to present.

Cons – If you are looking to expand your existing audience this is probably not for you. While it is true that loyal viewers may share your video ad, therefore introducing it to others. There is the chance that no one new will engage with it.

 

Even More Options

You may find it is easier to exclude certain groups and target options than trying to select all the options that apply to your target audience.

You can also further pinpoint YouTube viewers based on their self-declared user type (i.e. Muscian, Comedian, Partner, etc.) or based on whether they have often, or recently, uploaded a video to YouTube.  If your target audience is more likely to use a certain device (desktop, laptop, mobile phone, or tablet) to stream video, you can use device targeting to pinpoint certain devices.

In the “advanced settings” section you can also set start and end dates for your video campaign. You can also choose the times of day and what days your video ad runs. You can run ads when your target audience is most active and shut your video ads off during times of inactivity.

 

Conclusion

Because of the wide array of targeting options available, you can make sure the money you are spending on YouTube advertising is effective. You can also adjust your campaign and/or future video content campaign to reflect the interests and vernacular of your intended audience.

For more information about how you can best use YouTube for your business - click the link below:

YouTube Campaign 50% Off

Topics: YouTube marketing tips, YouTube Ads, YouTube advertising, YouTube marketing

How To Set Your YouTube Advertising Budget

Posted by Amy Baker on Mar 28, 2015 3:00:00 AM

Establishing a YouTube advertising budget can be overwhelming but it does not have to be. Here are few budget-setting basics you need to know.

If you are new to Google AdWords for video and YouTube advertising the budgeting and bidding process can seem a little overwhelming. However, it does not need to be.

Here are few budget-setting basics you need to know in order to get the best return on investment (ROI) for your YouTube video ads.

youtube advertising costs

You Have Control

One of the reasons the Google AdWords system and YouTube advertising continues to grow at such an exponential rate is because businesses with AdWords businesses remain in control of their budgets and marketing campaigns.

With Google AdWords for video you will have total control of your budget. You are responsible for allocating the funds you will use to run your video ads on YouTube so it is important that you set your budget to an amount that you are comfortable spending.

Google AdWords for video operates on a pay-per-view (PPV) system. With Google AdWords you will only pay for views when a YouTube user watches your video ad through to finish or watches the first 30 seconds, whichever comes first. When you first use AdWords to set up your video campaign you will be asked to set a maximum cost-per-view (CPV), the maximum amount you are willing to pay for each view your video ad receives.

Calculating Max CPV

To calculate the max amount you are willing to PPV you need to decide on an ideal monthly budget. If your ideal monthly budget is $300, then you would divide $300 by 30.4 (the average number of days in a month). Thus, your budget would equate to about $9.87 a day.

At this point you can do one of two things – you could either set your max CPV using an amount between the average spend of $.01 and $0.23 or you could divide the daily budget by the number of views you would like to receive each day. 

Option 1

Divide your daily budget by your max CPV to estimate the number of views you could hope to receive each day. If you decide that one view is worth $0.15 then you would set your max CPV to that amount. With a daily budget of $9.87 you could hope for about 65 views a day.

Option 2

Divide your daily budget by the number of views you are hoping for to calculate your max CPV. If you decide you want 100 views a day, using your daily budget of $9.87 you would set your max CPV to $0.099.

 

Optimising Your YouTube Advertising Budget

It is okay to start small when setting your YouTube advertising budget. It is not uncommon for businesses to set a daily budget of three to five dollars. As with any other advertising strategy, YouTube video ads are an investment and you want to make sure that you are getting the best ROI available. Your monthly budget can be adjusted at any time. If you are happy with the returns you are seeing increase your budget. If things do not seem to be adding up then optimise your budget.

Budget optimisation is about spending strategically rather than simply spending more. To gain a thorough understanding of the relationship between CPV and the quality of views your video receives you need to experiment with your budget and use performance data to find out what is working. AdWords tools such as conversion tracking and Google analytics can help you do that. These tools may show you that your intended audience only engages with your ad during certain days of the week or at certain times or only using certain devices. As a result you could go in and adjust your campaign so that your video ad does not run at times when your audience is not engaged and only runs on the devices your intended audience is using. Making these minor adjustments can make all the difference in your ROI and reassure you of YouTube’s marketing ability.

Discover the benefits of YouTube advertising for yourself and create your first campaign with the help of our digital team. To request more information and recieve 50% off of your first campaign's management fee, simply click the link below:

YouTube Campaign 50% Off

Topics: YouTube marketing tips, cost of advertising on youtube, YouTube advertising, cost of youtube ads, youtube ad cost

YouTube Advertising Tips: Setting Up A Video Campaign

Posted by Amy Baker on Mar 24, 2015 3:00:00 AM

Video marketing is relatively new but setting up a video campaign is easy. Here are four Youtube advertising tips you can use to launch your campaign.

If the goal of your company is to gain exposure and attract a new audience, then YouTube is a great advertising platform to experiment with. The flexible ad platform boasts more than 1 billion unique visitors each month. The precise targeting that Google AdWords is known for ensure that your message will get across to your intended audience.

While online video marketing is still largely new in the world of digital marketing, setting up a video campaign is relatively easy. Here are several tips you can use to implement your video campaign.

YouTube Strategy

YouTube Advertising Tips

Setting up a video campaign is similar to creating a marketing plan for any other advertising platform. However, with tools such as Google AdWords to implement your campaign your chances of success are even higher than traditional advertising channels.

Tip #1 Establish your goals and expectations.

Why are you creating a video campaign? What goals are to be accomplished through the implementation of this ad campaign? Are you promoting a product or service? Are you educating consumers? Do you want to drive new leads or nurture existing prospects? Be specific. If you want to increase sales then write down by how much. If you want a certain number of views then write down the number of views you want

Tip #2 Choose a creative concept.

There are a number of concepts you can use to convey your message, including animation, traditional scripted ads, instructional videos and customer testimonials. Whichever creative concept you choose should make sense for the audience you are trying to reach and the goal you established. Viewers respond to authenticity and creativity but you do not need to be overly funny to produce an effective video ad. Research shows that among adult consumers instructional videos are the most watched followed by product/services videos and then funny videos. Leverage what separates your business from others – figure out how best to communicate that and gauge whether the creative concept fits within your budget.

Tip #3 Use Google AdWords

Google AdWords for video makes it easy to create and launch video campaigns on YouTube and sets you up for video marketing success. AdWords facilitates the creation of video campaigns and also has a number of YouTube advertising tips that you can access. AdWords also provides you with budget flexibility, precision targeting and measurement tools.

 

Tip #4 Set A Budget

Google AdWords for video operates on a pay-per-view (PPV) system. Set a weekly budget and decide the maximum amount you are willing to PPV. Start small. The average spend is between $.01 and $0.23 per view.  We suggest starting with in-stream ads.  In-stream ads put your content directly in front of viewers without requiring them to initiate contact by clicking on your video.

YouTube Video

Choose Your Intended Audience

Decide which group of YouTube users you want to reach.

Demographic. Choose users based on either their gender or one  of a variety of age ranges.

Topics There are main topics, subtopics and sub subtopics with roughly 2,000 options to choose from. Defining your audience by topic means your video ad will be shown to viewers on YouTube videos related to the topics you selected.

Interests. Similar to topics, interests targets people with specific interests such as do-it-yourselfers, news buffs, fashion fanatics, and parents. In this case, your video ad would target to people whose browsing history matches the interest category you chose.

Keywords. You can select tags and keywords that will match your video ad with YouTube video content that uses the same keywords.

 

Tip #4 Refine Your Campaign

As you use Google AdWords for video you will come across other tools within the system that you can take advantage of to enhance your video campaign. You can further pinpointing users that you want to target, use alternative video formats, adjust the length of your campaign or your weekly budget, and you can measure the success of your video campaign. Use AdWords to find what works for your video campaign and then continue to improve upon it.

Discover the benefits of YouTube advertising for yourself and create your first campaign with our help. Simply click the link below to find out more and receive 50% off of your first campaign's management fee. 

YouTube Campaign 50% Off

Topics: YouTube marketing tips, cost of advertising on youtube, YouTube advertising, YouTube marketing strategy

The Importance of Developing a YouTube Advertising Strategy

Posted by Amy Baker on Mar 21, 2015 3:00:00 AM

A successful video ad campaign requires a YouTube advertising strategy that meets the goals of your brand and engages your target audience.

Online content marketing should be included in your overall brand strategy. YouTube continues to be the fastest growing channel for advertising and video content. In order to launch a successful video campaign you need to  create a plan to ensure that your video meets the goals of your brand as well as engages with your target audience. Here are some tlps to help you define your YouTube marketing strategy.

YouTube Advertising Benefits

Your YouTube Advertising Strategy

Plan. In order to get the most out of your YouTube marketing campaign planning is key. Before you begin filming your video you need to set a budget for your marketing campaign. Your budget should include the cost of video production as well as how much you are willing to pay per view (max cost-per-view, (CPV)) of your video per week.

In addition to setting a budget, you also need to decide on a goal for your video ad. Examples of video goals include: expanding brand awareness, driving people to your website, generating sales, etc. Once you have chosen a goal for your video ad decide on the type of video you want to create. Will your video be informative, entertaining, inspirational or some combination of the three?

Your video production budget should correlate with your weekly budget for max CPV of your completed video. The more you spend on video production, the more people in your target audience you should want to view your ad.

Create.  From a visual standpoint the goal of your video is to create content that will captivate viewers and keep them watching so ultimately they will take action. A compelling video can bring in new viewers and introduce viewers to your brand and the rest of the video content associated with it.

Tips for Creating

  • Make the first shot fascinating
  • Capture your viewers’ attention in the first 5 seconds
  • Keep viewers watching by adhering to basic production techniques
  • Include a call to action

 

Types of Calls to Action

  • Subscribe. Invite viewers to subscribe to your channel
  • Watch more. Direct viewers to the next episode, a new video or a playlist.
  • Likes/share. Ask viewers to like or share your video.
  • Comments. Ask viewers to respond to what they see in the comments section. Posing specific questions in your video can also boost participation.
  • Video Graphics. Create an end slate, a graphic that appears at the end of your video and directs viewers to your website. 

 

Schedule. A key part of developing your YouTube advertising strategy is deciding what video to release, when to release it, and how long to keep it running. Google AdWords for video makes it easy to create video marketing campaigns.  With AdWords you can schedule everything from advertising periods to release, and run times for your video.

Optimise. YouTube has a lot of content for viewers to choose from in order to have a successful ROI (return on investment) you must develop a successful strategy to optimise your video content.  Be sure to take full advantage of YouTube’s video formats and functionalities. Use Google AdWords for video to set up your campaign and avoid execution mistakes.

Promote. The key to success is not only producing great content but ensuring your target audience sees it. Use additional social media channels, emails, and newsletters to promote your video ad. With AdWords for video you can also define your target audience. When someone from your target audience views your video they are more likely to share it with others. Decide who you are trying to reach. Is it a certain demographic? Does your target audience have certain interests or are they likely to look up certain topics or use certain keywords? Do they use a certain type of device to view YouTube content? Define your ideal viewer and then let Google AdWords put your video in front of them.

Measure. Measurement is key, both for defining success and optimizing towards it. Google AdWords provides measurement tools and reports that will help you track the metrics around your video ad content. Because  optimisation is a matter of trial and error, these measurements will help you discover what is working in your video ad campaign and what is not working. This gives you the opportunity to adjust and make it better.

 

As with any other advertising platform, in order to get the most out of your YouTube ad campaign you must have a strategy in place. Establish your budget. Decide on the types of videos you will create. Research the best times to release them. Then optimise, promote, and optimise again.

If you need help developing a YouTube advertising strategy, we can help click the link below to find out more about how we can help you and as an added bonus: receive 50% off of your first YouTube campaign's management fee.

YouTube Campaign 50% Off

Topics: YouTube advertising, YouTube marketing strategy, YouTube marketing, youtube ad cost

What Are Your YouTube Advertising Options

Posted by Amy Baker on Mar 17, 2015 3:00:00 AM

Google AdWords for video provides you with various YouTube advertising options. Find out which video formats and targeting options can work for you. 

Since Google AdWords for video launched TrueView it has become the most cost effective and the most accessible online video marketing system for users. AdWords’ TrueView provides many different advertising options, which can work in tandem with the goals of your online marketing strategy.

 Youtube Advertising

Your YouTube Advertising Options

Video Formats

AdWords for video allows you to choose from on of two main video formats – in-stream and in-display ads. However, there is a total of four formats you can choose from because in-display ads also include in-slate and in-search ads.  

 

In-Stream

An in-stream ad is video content that plays before or during another video from a YouTube user/partner. After 5 seconds the viewer can skip your ad and with Google AdWords you will only pay for a view if the viewer watches 30 seconds or more of your ad, or watches your ad through to completion, whichever comes first.

Chances are you have seen an in-stream ad while on YouTube  – big brands tend to use them. When it comes to building trust with your target audience, in-stream ads are a good option because users tend to associate this kind of ad space with reputable brands.

 

In-Slate

An in-slate ad is a type of in-display ad; in-slate ads run at the beginning of YouTube content that is ten minutes or longer. With in-slate ads, viewers may be given the option to choose between one of three ads or your one ad may be. You will only pay for an in-slate ad when a viewer wither chooses your ad of the three options presented to them or watches your video through to the end.

 

In-Search

In-search ads are another type of in-display ads. An in-search ad appears when someone performs a search in YouTube related to your video content. In addition to appearing on the search results page, in-search ads are placed in the top, right hand side of related video content. Like all the other True-View ad formats, you’ll only pay for these ads when a user chooses to watch them.

Youtube marketing

Targeting Options

Similar to general online display advertising, YouTube advertising options gives you the opportunity to specify your audience therefore increasing your targeting success.

 

Demographics

Demographic targeting allows you to define the ages and genders of your target audience. If your video content is centered around advertising fashion jewelry you may define your target audience as females in their 20s and 30s. Likewise you can also use demographic targeting to exclude males in their 30s through 60s. Demographic targeting is often used in conjunction with other targeting types like keywords or interests. Demographic targeting is ideal if your brand is specific to a certain demographic.  

 

Topic

Topic targeting focuses on the subject matter of the page, rather than the demographics or interests of the viewer. Returning to the fashion jewelry example you could target all YouTube pages and video relevant to the topic of fashion. Topic targeting is a great way to ensure that your video ad content appears alongside videos relevant to your service or product.

 

Interests

Interests targeting is different separate from ‘topic’ targeting because it is based on the interests of the individual viewer, rather than the topic of the content.

 

Keyword

Keyword targeting is a more traditional online targeting strategy. You simply specify keywords and allow Google AdWords to place your ads on content relevant to those keywords.

 

Devices

With device targeting you can choose whether you want to run your video ads on mobile device, such as a tablet or cell phone, or whether you just want to advertise on standard desktop or laptops.

 

Conclusion

YouTube advertising is still largely an untapped market.  The many options YouTube advertising presents are ideal for Google AdWords users who are looking to gain exposure through experiment with different ad formats until they find what works for them.

If you want assistance with incorporating YouTube into your online marketing strategy click here. Alternatively, you can request to receive 50% off your first campaign's management fee by clicking the link below:

YouTube Campaign 50% Off

Topics: cost of advertising on youtube, YouTube advertising, cost of youtube ads, YouTube marketing, youtube ad cost

Why Your Business Should Be Using YouTube Advertising

Posted by Amy Baker on Mar 14, 2015 3:00:00 AM

Video content has become a popular format and video ads can give you a competitive edge. Here is why you should be using YouTube to advertise now.

Video has become a popular form of content for many reasons including how easy it is to share on social media and via email. The Internet phenomenon known as “gone viral” often refers to creative videos that become popular on the Internet as a result of quick, aggressive sharing.

Google AdWords for video now facilitates the creation of YouTube video campaigns with ease.  YouTube provides businesses of all sizes with an opportunity to be part of a community that promotes video access and sharing. This unique combination creates an unrivalled opportunity for audience engagement and business growth.

YouTube Advertising Costs

The Importance Of Using YouTube To Advertise

Incorporating YouTube into your marketing strategy can give your business the competitive edge you need in the online world.

Now is the time to use YouTube as an advertising platform as saturation is low. Here are some reasons why you should be using YouTube to advertise.  

 

Powerful Branding

Video content allows you to harness the emotions behind your brand and add visual attributes to your business. The unique combination of creativity, visuals, and emotions allow you to leave lasting impressions on your audience. Video content can be used to demonstrate more than your product, videos let you demonstrate your expertise. Show potential customers what you know and what your company can do. Video content allows you to convey brand messages that would be lost if you were providing purely written information.

 

Meet Consumers Where They Are

People are watching hundreds of millions of hours of video content on YouTube a day, generating billions of views. YouTube is where your potential customers go to laugh, to learn, and to be inspired. Online video ads allow you to meet consumers where they are spending a third of their time online, YouTube.

 

Wide Audience

With traditional written content marketing, content is rarely published in more than one place. Video, on the other hand, is a highly shareable format. Videos can be shared using social media, emails, and business .When viewers come across a creative and engaging video, they are  more likely to send it on to a friend. If that friend enjoys the video they are also likely to pass it on. In this way, your video has the potential to connect with a wide range of potential customers.

 

Go Mobile

Half of all YouTube views come from mobile devices. With public wireless Internet connections becoming more reliable smartphones and tablets are now better optimised for playing video content. Mobile video content will increase the chances that your video will be seen.

 

Better Google Results.

Google, the number one search engine in the world, owns YouTube. Whenever potential customers search for a product or service related to your business you want to ensure that your business will be visible and found in the search results. When you create and post a YouTube video and customers search related keywords you increase your chances at being discovered. YouTube videos related to keywords often show up as the top items in Google search results.

 

Inexpensive

Depending on your marketing goals and how you want your brand to be perceived, you can produce an original and engaging video on a relatively small budget. Creating a video campaign is now easier than ever using Google AdWords for video. The actual cost of running the YouTube video ad is also low in cost. In most cases you will only be paying a few cents per view for your video ad. With AdWords for video you will also not be charged for a view unless the viewer watches 30 seconds of your video or finishes your video ad, whichever comes first.

Compared to traditional advertising channels YouTube advertising is a real bargain. Not only is advertising on YouTube affordable it gives you an opportunity to connect with your target audience in a meaningful way. With YouTube advertising your business can connect with potential customers in the time it takes to search a keyword related to your business, Taking the time to invest in the production of high quality video content is the key to having a successful returns on your YouTube investment.

Are you considering advertising on YouTube? For ideas on how to start and create a successful campaign, get in contact with us today. Or alternatively, request 50% off your first YouTube Advertising campaign fee by clicking the link below:

YouTube Campaign 50% Off

Topics: how to advertise on youtube, Advertising on YouTube, cost of youtube ads, YouTube marketing, Advertise On YouTube

The Top 10 Benefits of YouTube Advertising

Posted by Amy Baker on Mar 10, 2015 3:00:00 AM

Google AdWords for video makes it easy for you to develop YouTube video campaigns for your business.  Here are 10 benefits of YouTube Advertising.

Video consumption has been on the rise for quite sometime. However, the concept of advertising on a video platform such as YouTube still remains foreign to many businesses.

Unlike traditional (radio, television, or print) channels of advertising, running an ad on YouTube allows you to connect with potential customers in a memorable way at the exact moment they perform a keyword search related to your business. Google’s AdWords for video system makes it easy for businesses of all sizes to develop video campaigns for YouTube. 

 

Benefits of YouTube Advertising

Outlined below are 10 of the top benefits that come from advertising on YouTube.

The Audience

Reach. There are over 1 billion unique visits to YouTube each month with visitors watching over six billion hours of video. Of all the available marketing channels, YouTube has the potential to reach the largest percentage of the population.

Targeting. While YouTube’s overall reach is certainly incredible, reach means nothing if you are not “reaching” the people in your target audience. With YouTube advertising you can use precision targeting based on demographics, location, interests, viewing devices (laptop, cell phone, tablet, etc.) and even time of day to ensure that your message gets in front of the right people.

Benefits of YouTube Advertising

The Abilities

Durability. Google Adwords gives you the option of establishing a start and end date for your video campaign. However, unlike other advertising campaigns that require an expiration date YouTube ads can run forever. No matter when a new potential customer begins a search your video message can be ready to respond.

Affordability. You do not need a large marketing budget to advertise effectively on YouTube. Google AdWord’s flexible pay-per-view (PPV) system allows you to set a weekly budget and even determine the maximum amount you want to pay per view (this is known as max cost-per-view [CT1] (CPV)).

Share-ability. The brilliant combination of video access, sharing, and community within YouTube and particularly your target audience creates an opportunity for audience engagement, and consequently business growth, that is matchless. If a viewer finds your video to be informative or entertaining, or both, they have the option of sharing it with others. Thus, significantly expanding the reach of your video.

Measurability. One of the greatest benefits of YouTube advertising is the ability to measure the success of your ad campaign. With traditional advertising channels it is almost impossible to determine if you have really reached your target audience. With Google AdWords you have free access to analytics reports. These reports include the number of people who have seen your video and the number of new customers that have connected with your business through your video, as well as details where these people are coming from.

Adjustability. Closely related to measurability is adjustability. When you understand the people interacting with your ad, you can tailor your campaign to better suit them; thus, increasing your chances of engagement.

 YouTube Advertising

The Aftereffects

Develop a Connection. Video ads allow you to interact with potential customers in an authentic and meaningful way. By using a creative video ad to connect with people you can motivate them to choose your company.

Obtain Consumer Feedback. Consumers are more likely to directly respond to YouTube ads using YouTube’s comments section. By welcoming these comments you can gain more insight directly from consumer and further your interactions with them by responding to their comments.

Effectiveness. Demand Metric reported in its 2014 B2B Video Marketing Benchmark Report that 71% of video marketing respondents agreed that video converts better than any other content.

 

Conclusion

The benefits of advertising on YouTube far outweigh any reservations you may have about incorporating video ads into your marketing strategy. To truly maximize these benefits it is important you take the time to invest in creating a video ad that is creative and personal. Make a video that will resonate with your target audience and will motivate them to share it with others.

To start advertising your business, product, or services on YouTube, get in touch with The 360 Degree Marketing Group today. Alternatively, you can request to receive 50% off of your first YouTube Advertising campaign by clicking the link below:

YouTube Campaign 50% Off

Topics: how to advertise on youtube, YouTube marketing tips, YouTube Ads, Advertising on YouTube, YouTube Promotion, cost of advertising on youtube, YouTube advertising, YouTube marketing strategy, cost of youtube ads, YouTube marketing, YouTube marketing benefits, Advertise On YouTube, youtube ad cost

Factors that Affect the Cost of Advertising on YouTube

Posted by Amy Baker on Mar 7, 2015 4:00:00 AM

The actual cost of advertising on YouTube varies greatly. Here are a few factors to consider when calculating the total cost of YouTube advertising.

Google’s AdWords for video system allows businesses of all sizes to advertise and showcase video content on YouTube. Using YouTube to run ads continues to grow in popularity because these funded advertising opportunities are low in cost and highly targeted.

With YouTube advertising you can ensure that your ad will be seen at the exact moment someone searches for content that is relevant to keywords linked with your video content. Google AdWords for video works on a pay-per-view (PPV) basis, which means you only pay for an ad when someone fully engages with it. 

how much does youtube advertising cost

What Determines the Cost of Advertising on YouTube?

The actual amount you will end up paying per view will vary greatly based on a number of different factors. However, one of the benefits of Google AdWords and YouTube advertising is that you can set your budget in advance.

Video Formats

With Adwords for video you can choose between two TrueView formats for YouTube advertising: in-stream ads, which are ads that precede YouTube video content; and in-display ads, which are ads that appear beside video content (this also includes in-search and in-slate video options). You can choose to mix and match these different formats when you create your video campaign. You will only pay for an ad when a viewer engages with it.

With in-stream ads, viewer engagement is defined as a person watching 30 seconds of your video (or seeing your video to the end, whichever comes first). For in-display ads, engagement means a viewer choosing to watch your ad by clicking on the thumbnail.  While your ad can potentially be put in front of hundreds, and even thousands, of people, if only 117 of those people watch your video, you will only pay for those 117 views.  You pay nothing for those who do not actively select your video or for those who drop off before the minimum amount of time passes. 

YouTube advertising cost

Bidding and Your Budget

While video formats can affect the cost of advertising on YouTube, the two greatest factors that contribute to your total cost will be your budget and bidding.

Bidding for cost-per-view (CPV) is the default way to set the price you will pay for your YouTube AdWords video content.  The average spend is between $.01 and $0.23 per view. Simply enter the highest price you are willing to pay for a view when setting up your video campaign on AdWords.

Example: If you think it is worth 21 cents to have someone watch your video, set $0.21 as your max CPV. You can also adjust your max CPV depending on the video format (in-stream or in-display) you choose.

You may be wondering, “how is bidding different from setting a budget?” Your max CPV will determine your ad’s position among other ads related to the keywords you have linked to your video content. These other ads may also be attempting to reach your target audience at the same time you are. When this happens, the video with the higher max CPV will typically win the higher ad placement.

Example: If your max CPV is $1.00 and another advertiser’s max CPV bid $0.75, and you two are the only ones vying for the same position, Google will only charge you one cent more than your closest competition while remaining within your max CPV. So even though your max is $1.00 your actual CPV may only be $0.76.

In addition to setting your max CPV you can also set a weekly budget. If your budget is  $100 per week and your set max CPV is 50 cents then your ad can generate 200 new views at the max CPV rate. If your actual CPV is significantly lower than your max CPV you could potentially generate more than 200 new views. 

YouTube Ad Costs

Conclusion

The good news is by advertising on YouTube you will only pay for what you get and you will know what to expect. Your target audience will have a chance to engage with your video content within a timeframe you determine.

The key to success is trial and error. Find out which video format works best for you. Start small with your budget and your bidding. As you see results and grow more familiar with Google Adwords you can adjust your budget and bidding accordingly.

For more information about how you can start advertising on business, contact us today. Alternatively to enquire further: simply click the link below and receive 50% off of your first YouTube campaign management fee.

YouTube Campaign 50% Off

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Tricks To Get You More Views On YouTube

Posted by Amy Baker on Mar 3, 2015 4:00:00 AM

Your Facebook, Instagram and your other social media platforms have been performing rather well but your YouTube performance seems to have stalled or is slowly coming to a stalemate.
Your videos are insightful, hilarious and you have incorporated the correct tags, titles and descriptions to accompany your videos and yet you still feel that your videos deserve more recognition.

What more can you do you ask? Well luckily we have come up with some proven techniques that can increase greater engagement, views and websites visits from your YouTube videos.

 

Links Across Videos

Adding text bubbles or annotations to all your videos to pop up while your viewers are watching is a great way to increase views across all of your videos. You can get as creative with the text boxes, examples include “Thumbs Up “or “Subscribe”. These Annotations are a fantastic method to drive up your views across your entire channel by linking up one video to another video. 

 

Playlists

Playlists on YouTube allows videos to play in order from one video to another video. Playlists like annotations are a great strategy to build up viewership across your channel. Playlist can also be embedded into your website or blog. Allowing the viewers to watch all you videos together.

Finally playlists allow for your videos on YouTube to play automatically one after another, this in turn will give access to your viewers to watch more of your videos, which is an awesome way to drive up viewership on your videos.

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Subscribers

Subscriber on YouTube are like your fans on other social media platforms, having subscribers on YouTube indicates that those viewers are interested in your particular subject of expertise.
Subscribers are notified when you upload fresh new content either by email or your new uploads pop up on their home page.

The more subscribers you have, the more views you get and you can get more subscribers to your page by posting up relevant, hilarious and update videos regularly.

 

Create Links

Creating a link on your website or blog which already has high traffic can also aid you in getting more views on your YouTube videos.

You can add YouTube subscription widget by adding the button to your site or blog.

On the website you can also add a call to action button where you can allow your viewers to share the video on social media platforms such as Facebook. This will allow you to reach an even bigger and wider audience.

 

Trending Content

Creating videos on topics that are trending or big right now can help you get those views up. Even if you are a business you can jump on the latest song trends, put a business remix spin on it and help you get your views up.

You could parody a popular show, movie clip or news stories, while also giving the videos similar titles to the original clips.

 

If you are considering using YouTube for marketing, we are offering a special deal to our first time advertisers. To find out more about this deal - click the link below:

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Topics: YouTube Ads, Advertising on YouTube, YouTube Promotion, YouTube advertising, YouTube marketing, Advertise On YouTube