The 360 Degree Marketing Group Blog

How To: YouTube Advertising Targeting

Posted by Amy Baker on Feb 28, 2015 4:00:00 AM

Advertising your services or products on YouTube can help you in raising the profile of your business and allow you to reach the correct audience. YouTube advertising allows you to specifically target who sees your videos using Googles AdWords for videos, therefore your YouTube account must firstly be linked to your Google AdWords account.

Google AdWords for videos allows you to see more in depth video and YouTube specific statistics such as who is subscribed to your channel and how much of your videos are they watching. Google AdWords for video allows you set your daily budget, desired locations and who you intend to target.

YouTube Marketing and Video Marketing

Choose Your Bid

This is where you choose how much you pay for each time a person watches a portion of your video. Your bid format should be called “Maximum Cost Per View “, YouTube has few different advertising formats. Each bid can be customized or you can use the custom set bid for each format.

 

Choose Your Audience

The next step is to decide which set of YouTube viewers you would like to attempt to reach. Using the following three break downs you can be able to hone into your exact type of your audience.

Demographics allows you to choose the age and gender of your intended audience. Topics allows you to choose main topics, subtopics and sub subtopics. Google allows you tap into around 2000 topics.

In an effort to broaden the reach, Google has introduced another criteria in choosing your audience, it’s called “People interested in". This aims to target specific interests such as fashionistas, news lovers, savvy parents, food aficionados and camera wielding people. 
This means your ad will appear on any individual’s screen who might have search history category that you personally choose.

An example could be if someone is watching sport video but was previously watching food channels, if your ad is categorised as food it will pop up in his recommended search even though he is currently watching a complete different category.

YouTube Advertising for Marketers

Keywords

Keywords allow you to target your ads to the all your selected keyword categories for your YouTube advertising videos. Keywords work on the basis of YouTube viewers search words, by matching the keywords to the search query. Once again broadening the reach of your videos, before putting in your key words, you should first look up the most popular keywords used on YouTube and attempt to utilise these words.  

Placements

Lastly Google allows you to access the largest ad network on the web, the Google display network, which reaches 70% of the global internet audience. You can choose where you want your video link placed in this case your YouTube advertising can be placed on YouTube partner channels, YouTube videos or websites.

YouTube targeting allows you to get even more rewards for your YouTube advertising campaign, it allows you to use one video for multiple ad formats and placement options and  define your target audience. 

 

If you are considering YouTube advertising for your business, do not hesitate to get in touch. You can even request our half price management fee offer for new clients by clicking on the link below:

YouTube Campaign 50% Off

Topics: YouTube marketing tips, YouTube Ads, Advertising on YouTube, YouTube Promotion, YouTube advertising, YouTube marketing strategy, YouTube marketing, YouTube marketing benefits, Advertise On YouTube

YouTube Ads Most Interesting Statistics

Posted by Amy Baker on Feb 17, 2015 4:00:00 AM

Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. These are a lot of potential customers for your business to advertise on YouTube. And you can decide where and when your YouTube ads shows up and which of these potential customers see them.

2015 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers.

Let’s take a look at YouTube video advertising statistics and see what they can tell us about the huge potentials available for your business through YouTube marketing.

  1. YouTube receives more than 1 billion unique users every month.
  2. Over 6 billion hours of content are watched each month.
  3. In 2013, advertisers spent $5.6 billion on the website.
  4. In 2011, the site garnered a cumulative 1 trillion views.
  5. As of 2013, 345 of the Fortune 500 companies have a corporate YouTube account.
  6. More than 100 hours of video are uploaded to YouTube each and every minute.
  7. Surprisingly, 80% of all traffic to the website comes from outside the United States.
  8. 70% of millennials visit YouTube at least once a month.
  9. Last year, YouTube overtook Facebook as the favourite website for teens.
  10. Because of its worldwide popularity, YouTube is available in 61 different languages.
  11. Nielsen says that YouTube now reaches more adults in the United States between the ages of 18 and 34 than any cable network.
  12. The Partner Program—where people are invited to make money off the content they upload—now has over one million “creators”.
  13. Of those million creators involved in the Partner Program, several thousand channels bring in revenue in the hundreds of thousands of dollars per year.
  14. YouTube now has over one million advertisers, the majority of what are small businesses.
  15. Of all those billions of views, 40% of them are from mobile devices. In 2012 that was 25%, and in 2011 it was only 6%.
  16. The channel with the most subscriptions is the YouTube-run music channel, which now has over 86 million subscribers.
  17. The YouTube mobile app grew in number of downloads 27% from 2012 to 2013.
  18. There are at least 60 million YouTube users in China, even though the website technically still remains blocked.
  19. 60% of all YouTube users come from countries where English is not the primary language.
  20. Saudi Arabia uses the website the most, adding up 90 million views per day

 

Are you considering YouTube advertising? The team here at The 360 Degree Marketing Group can help, contact us today, or click the link below to see if you are entitled to 50% off your first campaign's management fee:

YouTube Campaign 50% Off

Topics: YouTube marketing tips, YouTube Ads, Advertising on YouTube, YouTube Promotion, YouTube advertising, YouTube marketing strategy, YouTube marketing, YouTube marketing benefits, Advertise On YouTube

YouTube Advertising Tips

Posted by Amy Baker on Feb 14, 2015 4:00:00 AM

Are you new to the world of YouTube advertising or do you simply need to optimize your current YouTube advertising promotion? If you answered yes to the above question then read on, we have gone and done the hard yards for you to bring you these tips to help you stay on top of your YouTube advertising. 

If you are a beginner in the world of YouTube marketing, the following tips will greatly enrich your knowledge and make your experience in setting up your channel easier. 

 

1. Segment YouTube Search from In-View Videos 

There are three different networks that can be targeted for YouTube ads, as outlined in the image below.

YouTube Advertising Image

Similarly to Display and Search, segmenting YouTube Videos from YouTube Search is recommended. Each type of advertising produces different results as viewer behaviour varies. For YouTube Videos, the video ad can be shown before another video is played. YouTube Search allows the video ad to show up within the video search results. By segmenting the two, different targeting can be tested for each type of viewer.

If you choose to use YouTube Videos on the Google Display Network, keep the targeting audience small to maintain additional control over how the budget is spent. When you select your targeting group, Google will give you an estimated views-per-day. This is a good way to measure the size of your targeting audience. Google Display allows for a larger amount of traffic for your videos, however, it can easily spend to the daily-allotted budgets.  

 

2. Create YouTube remarketing list  

Once an AdWords account and a YouTube Channel are linked, you have the ability to create remarketing lists from your YouTube viewers. While using a website remarketing list is a great introduction to video campaigns on YouTube, the option to remarket traditionally to your YouTube viewers is an added perk. Depending on the popularity of the YouTube channel or video, we have the ability to create remarketing lists capturing any individual viewing any video on a channel or a specific list that targets more precise actions, such as commenting on a video.

 

 3. Keep your target groups small

As you create your targeting group by adding keywords, placements, interests or audiences, Google will give you a predicted amount of views-per-day. With a small budget, we would recommend having 500 – 1000 predicted views. By creating small targeting groups, you will be able to better optimize as your campaigns begin to spend. While overlapping keywords and interests is an effective way to cut down the size of the predicted audience, being able to quickly identify which placement, keyword or interest is spending without hitting goals will make optimizations that much easier later on.

 

4. Keep YouTube advertising rates low

Depending on the size of your targeting group, YouTube can easily spend to the maximum daily budget.  By setting lower YouTube advertising rates low at the beginning, it will prevent any large amount of unprofitable views over the first few days. This action adds an extra safety net.  

YouTube Advertising Image

YouTube marketing optimizing tips

1. Review column options

Columns can be customized to show metrics that fit most directly with your desired goals. If you are looking for video engagement, the ‘Views’ columns show how many viewers watch the video to completion. The ‘Audience’ columns show additional details on your earnings. Earned views, subscribers, shares and likes are additional engagement with your other videos and channels after viewing the video ad. Conversions will show up in the ‘Conversions’ columns. ‘Branding’ columns show how many people view and see the video ad, which is useful, if the advertising goal is brand exposure.

Before judging the success or failure of a YouTube Marketing campaign, it is important to look at all metrics. If a large percentage of viewers click to the website, but do not convert, this might be a campaign that becomes a traditional remarketing campaign in AdWords. 

 

2. Conduct Placement Reports

Similar to the Display Network, conducting placement reports on a regular basis is a good way to cut spend coming from unqualified traffic. Checking targeting for specific keywords, if you are advertising on YouTube search or placements, is the best way to shape campaigns for their best performance.

 

3. Engage in conversation with your viewers

Use free tools such as YouTube Moderator and video responses to start your dialogue. You can ask viewers to vote on topics they would like you to address. You can also hold weekly “chats” or an online “town hall” to directly answer their questions posed via YouTube Moderator or video responses.

 

To start advertising your business, product, or services on YouTube, get in touch with The 360 Degree Marketing Group today. Alternatively, click the link below and discover how you could save 50% on your first campaign's management fee:

YouTube Campaign 50% Off 

Topics: YouTube marketing tips, YouTube Ads, Advertising on YouTube, YouTube Promotion, YouTube advertising, YouTube marketing strategy, YouTube marketing, YouTube marketing benefits, Advertise On YouTube

YouTube Marketing Strategies For Business Owners

Posted by Amy Baker on Feb 10, 2015 4:00:00 AM

Simply producing and uploading videos for your YouTube marketing won’t get you the views and engagement you require from your customers. Like all social media platforms your video has to be the right video, link the video to your website and have YouTube marketing as a part of a broader bigger marketing plan.

In this article we explore how as a small business you can capitalise on YouTube marketing and how using YouTube marketing strategies you can be found. Let’s face it with over 100 hours of videos uploaded to YouTube every minute, without proper YouTube marketing strategies, your videos will get lost and not reach your intended market.

YouTube advertising for small businesses

Length Of Your YouTube Video

We live in a society where everyone is time poor and it is said in order to grab your audience’s attention, the first 6 seconds of your video must be magic. YouTube lists that the most viewed videos on YouTube range between 1-5 minutes, and the longest videos which are usually less viewed range between 5-7 minutes.

Ideally you should keep your videos less than 3 minutes, with minimal content information that viewers can remember easily. Being able to connect visually and entertain your target audience is a great opportunity for your business to develop your brand online.

 

YouTube Content

For your YouTube videos to be shared, revisited and generate sales for your business, the actual content in the videos has to be unique, compelling and entertaining or informative.  
Your content should be able to tell a story about your brand and also attempt to engage with your audience.

Your content should be planed, optimized, be a part of the overall marketing plan and also still be relevant to your viewers. A great content marketing strategy is being able to link your YouTube video content with your website, and all your other social media platforms.
The top performing businesses all have consistent branding and YouTube channel customisation to increase both search results and sales.

YouTube marketing for small businesses

Use SEO For YouTube Marketing

Like your website or articles you can outrank your competitors on YouTube and make it easier to find your videos by simply following a few steps. Keywords are not just for written content, they too can be incorporated into your into the title of the video or the description of the video. Before choosing your keywords make sure you do quick search of popular keywords that might work well for YouTube. 

Having a punchy and catchy title can also improve your chances of getting your video on the first page of YouTube. Your title should be made up of your key words and at the same time really standout from the rest. But make sure your keyword fits in naturally into the title.

As part of your attempt to outrank other videos, make sure you include relevant keywords into the video tags. Try and think about what your potential audience might search for and then incorporate those phrases or keywords into the tags for the video.

 

Call To Action

After informing or entertaining your audience, what is it that you want them to do? The best YouTube marketing videos have a call to action for the viewers, this can be either for them to click on a website link, call a number or link to social media platforms.

Either way this is the part where you turn your audience into a possible lead and possible sale.
And if your video has been entertaining or informative and managed to capture the attention of your intended audience, then this is your break. 

In conclusion for your YouTube marketing campaign to be effective and successful it must incorporate the following strategies. The video itself must be no longer than 3 minutes long in length, have accurate entertaining or informative content use SEO for YouTube video and must have a call to action for your audience.

 

Are you considering advertising on YouTube? For ideas on how to start and create a successful campaign, get in contact with us today. Alternatively, if you are keen to get a campaign off the ground, click the link below to get 50% off your first campaign's management fee.

YouTube Campaign 50% Off

Topics: YouTube marketing tips, YouTube Ads, Advertising on YouTube, YouTube Promotion, YouTube advertising, YouTube marketing strategy, YouTube marketing, YouTube marketing benefits, Advertise On YouTube

How Much Do YouTube Ads Cost?

Posted by Amy Baker on Feb 7, 2015 4:00:00 AM

With over 2 billion users, YouTube is the second biggest search engine in the world behind of Google and has over 1 million users every month. Often YouTube is over looked by people when thinking of advertising on social media, but if the numbers are anything to go by, YouTube should not be one to be dismissed especially for a small business with a small budget.

YouTube is a very valuable communications channel for businesses, your videos and video ads have the potential to be seen by billions, which is great for brand awareness.

Let’s explore how much it costs to advertise on YouTube and how it can benefit your business marketing campaigns.

YouTube Ads Cost

As a YouTube advertising user you pay per view with an average cost per view ranging from $10-$30 (per thousand) with the option to have your ad in four standard ad formats.

 

1. In-Display

Your video ad shows up inside of a YouTube display box along with one or two other ads. This display is similar to ads on Google search, except viewers can see a snapshot of the video. To watch the ad a viewer clicks on it directly.

 

2. In-search

In this instance your video ad will appear when a person searches a particular category on YouTube. The key to getting your ad to appear the most is to use relevant keywords when setting up the ad, or the most searched key words on YouTube. Using Google you can be able to find the most searched keywords and set these up when putting up the ad.

 

3. In-slate

This is when you’re your advertisement shows up on YouTube partner videos that are 10 mins or more in length. It appears as a suggested video after the video has ended. You ad can also show up in between ad breaks, allowing the user to choose which of the suggested ads to watch.

 

4. In–stream

Ads play before, during or after a video. The ad plays for several seconds while a counter counts down the time. The viewer is prompted to skip the ad after a certain number of seconds has passed. You pay only after viewers have watched at least 30 seconds of your ad. This is a popular choice among advertisers

So is YouTube advertising worth it, we will help you decide by listing and explaining some of the best benefits of advertising on YouTube?  

YouTube   Image 3

Ad Targeting

YouTube allows you to target your ads by selecting options such as personal demographics, location, language and subject matter. It is nice to have this much control over who gets to see your ad. Spend some time considering who your best target market is. The last thing you want is to waste precious ad dollars on people with no interest in what you are promoting, especially when you are a small business with limited funds.

 

Affordability

Television advertising is very expensive to reach a significant percentage of the target audience, but YouTube video marketing is extremely cost-effective. When combined with targeting tools, YouTube is a great marketing platform for small businesses.

 

Measurability

With a limited budget you will want to know where every cent of your dollar is going and how it’s being used.

YouTube advertising allows you to prove whether consumers were exposed to a specific message or whether they were totally engaged. Today’s advanced analytics enable marketers to understand exactly who is watching their message and when.

 

Discover the benefits of YouTube advertising for yourself and create your first campaign with the help of The 360 Degree Marketing Group. Receive 50% off the management fee when you spend $5,000 or more. Click the link below for more details:

YouTube Campaign 50% Off

Topics: YouTube Ads, Advertising on YouTube, YouTube Promotion, YouTube advertising, YouTube marketing, Advertise On YouTube

An Introduction to YouTube Advertising

Posted by Amy Baker on Feb 3, 2015 4:00:00 AM

Small businesses do not need a large marketing budget to effectively advertise. Google’s AdWords system assists businesses of all sizes with marketing their products and services to target audiences.

AdWords for video allows you to showcase your business using video content on Youtube. With AdWords you can create and develop a campaign that fits your company’s budget. Then select where and when your video ads show up, and who you want to see them.

 

YouTube Advertising – Getting Started

There are over 1 billion unique visits to Youtube each month with visitors watching over six billion hours of video. Youtube advertisements can be in-stream ads that precede video content, in-display ads that appear beside video content or in-search ads that appear in search results for video content. This brief introduction to Youtube advertising will help you get started.

 

The Basics

Create a Youtube account. Create a Youtube account if you do not already have one. Your account will be the home for all your video ads.

 

Make your video. Choose a goal for your campaign. Plan, shoot and edit your content. Make sure your ad is creative, clear, succinct, and authentic. Best practices: keep the camera steady, capture the attention of your audience within the first 5 seconds, and include a call to action at the end of your video. Once editing is complete upload the video to your Youtube account.

 

Create a Google AdWords account and link it to your Youtube account. Once you’ve created your AdWords account go to adwords.google.com/video and from the navigation menu click “Linked Youtube accounts” to link your YouTube channel.

 

Create Your First Campaign

Select your video and begin creating your ad campaign.

Set your desired budget per day. Do not be afraid to start small. The average spend is between $.01 and $0.23 per view. You only pay Google when a viewer actively selects your video or watches your ad all the way to the end when it first loads.

 YouTube   Image 2 resized 600

Know Your Target Audience

Decide where your Youtube ad shows up. You have the option of limiting your video ad run to certain countries, cities, regions, zip codes and even IP addresses. If you know where your target audience is located then be specific. The more specific you are the more likely you are to reach a qualified viewer in your target audience. However, if you want to expose as many people to your business as possible remaining broad may be more helpful.

 

Decide who watches your ads. You can select age, gender and even specific topics based on the profile of your target audience. The more you know about your target audience (their demographics, interests, etc.) the more specific you can get, and the more likely you are to get good results.

 

Tags/Keywords. Further pinpoint users by using keywords that will match your video ads to web content. The longer and more specific a keyword the more likely it will capture the right viewers.

 

More options. In the “advanced settings” section you can set start and end dates for your video campaign. You can also choose the times of day and what days your ad shows up. Run ads when your target audience is most active and shut ads off during times of inactivity. Similarly, if your target audience is more likely to use their mobile phones and laptops, you can choose to target only those devices.

 YouTube   Image 1 resized 600

The Benefits

Youtube advertising allows you to connect with potential customers in a memorable way, at the exact moment they search for something related to your business. Unlike traditional (radio, television, or print) advertising, you can use precision targeting based on demographics, location, and interests to ensure that you are reaching the right people. The exceptional combination of video access, sharing, and community within your target audience creates an opportunity for audience engagement and business growth that is unrivaled.

 

With AdWords for video you can stay within your set budget and you will only pay for the engagement you receive. Most importantly you will have free access to analytics reports that will help you measure the success of your ad campaign. These reports include the number of new customers that have connected with your business through your video as well as details where these people are coming from. When you understand who is interacting with your ad you can edit your campaign to better increase your chances of engagement with your target audience.

Discover the benefits of YouTube advertising for yourself and create your first campaign with the help of The 360 Degree Marketing Group. Receive 50% off the management fee when you spend $5,000 or more. Click the link below for more details:

YouTube Campaign 50% Off

Topics: YouTube Ads, Advertising on YouTube, YouTube Promotion, YouTube advertising, YouTube marketing, Advertise On YouTube