The 360 Degree Marketing Group Blog

Business Marketing: Instagram Versus Pinterest

Posted by Amy Baker on Sep 30, 2014 12:00:00 AM

Social networking is the biggest thing to happen to marketing since the introduction of television. The question that comes up when you jump into the realm of social media for business, however, is "which network should I join?" When it comes to image websites there are two paths you can go: Instagram marketing or Pinterest marketing. 

The two major image based social networks: Instagram & Pinterest

The first thing you need to ask yourself before joining a social network is, do I know why I have to be on a network? If you don’t know why you need to be there, it is hard to be competitive.

There are three reasons you should not join a network and those are:

  • Everyone else is doing it.
  • I am seeing everyone else talk about it everywhere.
  • Our competitors are on it.

The bottom line is that while you want to stay up to date, jumping onto a new social network just because everyone else is doing it is not a great marketing plan. Not every social media outlet will work for you, which is why its great to have options.

If you know that you want a presence with a network and you know that you are doing it to expand your brand and find a better reach, then you are doing it for the right reasons. Once you know you are joining a social network for the right reasons, you can look at the data to decide which network is going to be the best for you and your business.

Instagram vs Pinterest resized 600

Between the two big photo-sharing sites, lets look at some of the demographics you should keep in mind when deciding which one to choose:

  • Pinterest is a female-dominated platform (in the USA) with 70% of Pinterest users reported as female
  • Pinterest’s main age demographic is 18-34 (56% of users) which mirrors Instagram’s though slightly smaller
  • Pinterest has an older demographic with 30% of Pinterest Users falling into the 35-54 demographic and 6% of Pinterest users are 55+ vs only 8% of Pinterest Users falling into the 12-17 age demographic

Instagrams demographics:

  • Instagram is more balanced between genders with males representing 45% of Instagram users
  • Instagram’s main age demographic is 18-34 (67% of users), which mirrors Pinterest’s, though slightly larger in size
  • Instagram’s audience leans younger with 20% of Instagram users falling into the 12-17 demographic and 0% of users falling into the 55+ category
  • Instagram also shows a significantly smaller audience in the 35-54 demographic, with only 13% of its audience falling into that demographic

Choose the one that goes best with your target audience. However, if you have a product that could go with other demographics, you will want to think of the differences in the platforms themselves.

To understand the differences, all you really have to know is what the platforms are meant for.

Pinterest is a virtual bulletin board that lets users share inspiring images along with direct links to websites such as Etsy. When shared, the images are called “pins” that can be placed on “boards,”  which are usually themed and customized by users for any topic. Pinterest is all about curating images. If starting a Pinterest page doesn't seem to match your business model, but you still want to advertise on the platform, you can consider Pinterest advertising.

Instagram is a free iPhone and Android photo sharing application that lets users share photos with their friends. You simply take photos, then you can select filters to add flair to your images. Instagram is the ideal tool to transform normal photos into works of art. Instagram is all about creating images.

Once you know if you would prefer to create images or curate images, you will know which platform will suit your brand better. Pinterest also tends to be easier to share and comment, but on Instagram, you can get more direct like feedback from hearts and still get comments as well.

Both platforms have a solid niche and work well. It is nearly impossible to say which one is better because they serve quite different purposes. You just need to know which one would work better for your marketing purposes. If you can't choose, the great thing about social media marketing is that you don’t have to pick; you can brand with both.

Are you looking for a little help with your social media? Download your free copy of our social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: Instagram marketing, social media marketing, Instagram versus pinterest, Pinterest Marketing, social media for business

How To: Using #Hashtags in Your Social Media Marketing Plan

Posted by Amy Baker on Sep 26, 2014 12:00:00 AM

 

 

 

Hashtags first hit popularity in social media marketing on Twitter, with other networks such as Tumblr following suit. With the rising popularity of using a hashtag, every savvy social media marketer knows they have to work them into the marketing plan, but the trick is using them correctly.

What is a hashtag?

Simply put, a hashtag is the “#” symbol and will be followed by the keyword you are using, in order to make the post relevant and searchable. It can be a single word or a small string of words, such as #fishing or #letsgofishing. The most common use of a hashtag is to categorize content and enable those using them to hold public conversations or monitor them. When you have a tweet, post or status update that has a hashtag they will be grouped together and when you search for a particular hashtag, it will come up with everything in that category. 

Try it for yourself, do a search.

If you are curious to see exactly for yourself just what it looks like when you use a hashtag, open up your favourite social media platform like Twitter, Facebook, Google+, or Instagram and use their search feature.

Once you search a hashtag you will see all public global-wide conversations that involve that hashtag. You can start with broad terms like #fishing and then narrow it down to something that may be more niche, or instead of the suggestion here try something that fits your business.

hashtag marketing 

Why should you use hashtag marketing?

The biggest singular reason to use a hashtag in your social media marketing is discovery. You can search a hashtag yourself to find potential clients and prospects and moreover, you and your company can be discovered. Hashtags also allow you to gain valuable insight from your community. If you have an event coming up, your attendees can join in on the conversation before, during, and after while you monitor and follow along. Hashtags will also allow you to find content that can be valuable to you.  If you want to network or learn something that will add to your field and make the product you offer that much more valuable, you can do so with hashtags. While this is just the tip of it, let’s take a closer look at ways you can start using hashtags in your content.

How to use hashtags successfully:

Before using it, perform a search for the hashtag you’re thinking about.

This allows you to check and see if the hashtag is already being used and what the conversation is all about. This step is important if you want to use a more niche hashtag. If there is a negative conversation happening around the hashtag, you will want to alter yours so that you do not get involved with the negative aspect.

Make sure that you limit the amount of hashtags you use in your content.

If you use too many in one piece of content it can look as though you are spamming. One or two hashtags with the occasional use of three is the expected amount depending on what you are saying with your content. You also want your hashtags to fit within the context of what you’re writing, so make sure you check everything for flow and that it makes sense where it is being used.

While hashtags do not work on most blogs, a lot of people will still search for hashtags on Google, Bing, and Yahoo.

So the question then becomes, how do you get all the blog content you have (which is valuable) to join in the hashtag conversations? Using tags will help with that problem. If you are working on a blog post covering a topic that includes hashtags, use that hashtag when you post the blog.

Broad topic hashtags are the best to use for general discovery of your brand.

However, if you are having an event, it is best to have a specific hashtag for that event. Keeping it specific for events helps you monitor the conversation better and for users and new customers to find the event without the hassle.

Run a contest using a hashtag.

Contests are a great way to bring new people into your brand, and using a hashtag allows you to be creative. If you want to have, for example, a photo contest using something from your brand, you can have everyone post their photo using the same hashtag.  The contest is one way you can really get creative with hashtags. It is fun for users and will get positive content out there with your brand hashtag.

As you can see, there is a plethora of ways you can use hashtags to help your social media marketing campaign. These are just the basic tips for using hashtags and you can always be creative and find more advanced ways to make them work for you.

For information on how to best utilize your social media platforms, including the incorporation of hashtags, download our free social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: social media marketing, How to use hashtags, hashtag marketing

Adding YouTube, Instagram and Vine to Your Social Media Marketing

Posted by Amy Baker on Sep 23, 2014 12:00:00 AM

The world of online marketing is constantly changing, and it is important for business owners to remember that when you interact with your audience online, ‘short’ and ‘worthwhile’ are the two most valuable words. Video marketing is one of the most invaluable new forms of social media marketing.

There are currently 100 hours of video being uploaded to YouTube every minute, 5 tweets per second containing a Vine link, 150 million users on Instagram and 675 million people tuning in to watch Vimeo videos! That is a great deal of content and reach; you need to work on taking advantage of it for your own company.

Let’s take a look at each platform separately and discuss how you can best utilize each in an effective manner.

Vine Marketing

Vine is an app that thrives on short, creative bits of video content. The system is completely dependent on its users and is a very community-minded mobile application. It allows interaction between users and audiences, exclusively, to engage and bounce ideas back and forth.

Vine marketing

Quick Tips for Vine Marketing

Think of the community: you need to keep a networking mind for this one; what would you want from a business when you interact with them? Engage with the site and participate not only in your own videos but those of key stakeholders.

Be creative but also be practical: people enjoy videos that are entertaining and useful to them, so you want to cater to these interests. Try a short how-to or demo of your product. Don’t just slip up a video of a product sitting there; get creative!

Make them want more; whether you decided to have an inspirational video, something funny, or anything in between, make them want more so they will come back and seek more of them.

Be real: by now you should know that social media requires that you have a real and natural tone to it. Don’t try too hard to sell your product and it will sell.

 

Pros of Vine:
  • More creativity due to 6-second limit
  • Embeddable
  • Launched in January of 2013; it's a new site so get in early
Cons of Vine:
  • No filters
  • Short length

 

 

Instagram Marketing

Instagram is a platform similar to Vine and allows brands to advertise in a more traditional but technologically-friendly way with photographs and videos. According to Simply Measured, 59% of the world’s top brands are now active on the app. It is cost-effectivevery easy to use, so it helps you get the right exposure in a creative way.

Those on Instagram use hashtags in video and photo shares to promote their favourites. It also makes the content easily searchable with the keywords. Since content can be searched, brands can formulate a more specific setting for their fans to share photos.

Instagram Marketing

Quick Tips for Instagram

Complete your profile: do not skip any of it and take advantage of linking to your other networks.

Interact: find other users who are talking about similar topics and comment. Show that you can make a wonderful interaction partner as well as promoting your own content.

Show off: yes, you should show off your products.  Use the filters and have fun. Do not be a “car” salesmen while you're showing off, but let the pictures speak for themselves.

Use hashtags: Instagram search is only for hashtags, so if you don’t tag your content, it pretty much hits a dead-end beyond your followers.

Be personable: engage with users as actual people with personality and not the wizard behind the curtain. People want to connect with brands that seem human. If you are looking to get a glimpse of how businesses run their pages, check out this blog from Instagram designed for businesses like yours.

 

Pros of Instagram
  • Filters
  • 15 Sec of videos
  • Videos are editable
  • Stabilization of shaky shots

 

Cons of Instagram
  • No looping option
  • No embedding capabilities
  • Can’t add text within the app

 

 

YouTube Marketing

Youtube is the world’s largest video sharing site and is Number 2 for search engines. With 100 hours of content being added every minute, the first thing you need to ask yourself is, will Youtube be the right fit for my brand?

YouTube Marketing

Not the Right Fit

If your content is more product-focused and comes off as a sales presentation, Youtube is not going to be the best fit for you. Consider using a paid hosting service for that type of video. If you are only trying to build links to your pages, YouTube is also not the way to go. Embedded videos only connect back to the platform, not your website. Even if it is not the right fit, your company can still take advantage of YouTube advertising.

When it Will Work?

If your customers watch videos related to your field or love tutorials and you provide them, this is the right platform for you. In research done by comScore, 90% of online shoppers find brand videos helpful when making a purchasing decision, and 65% of consumers will visit a brand’s website after viewing a video to learn more.

As you can see, a lot depends on your industry and the content. Use what you feel is the best content for your brand to grow.

Quick Tips for Youtube
  • Make sure you have quality content. Since YouTube is longer content, you need to make sure that your content is high quality. If you must, you can even team up with a professional. Make quality a priority.
  • Use keywords. Be consistent with the keywords and make sure you place them in your video descriptions, tags, and titles to increase search results.
  • Monitor content. Google is making a move to channel ranking and that means you want to make sure you are ahead of the curve. Monitor your content and see what is getting the best value and what you might be able to do without.
  • Make sure you give a call to action at the end of your video!
 
Pros of Using Youtube
  • Works cross-platform
  • Great for SEO
  • Always free
  • Entertainment / Educational focus

 

Cons of Using Youtube
  • Ads
  • Competitor can be in the related videos
  • Crowded

 

There are many platforms across the web for you to place your social media content. The key is finding what will work best for you and utilizing it in the right way.

 

For more information on how to best use social media, download our free social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: Instagram marketing, social media marketing, vine marketing, YouTube marketing

Content Marketing: How To Recycle Content

Posted by Amy Baker on Sep 19, 2014 12:00:00 AM

Recycling is something you hear about a great deal in the world outside of business and marketing. Did you know, however, that you can recycle your social media content too? Recycling content has nothing to do with being lazy, but it boils down to whether you truly have the time or money to create new and original content every time you create marketing material. Recycling content is about revisiting important topics, updating information, and continuing the dialogue.

If in the past you wrote a blog post about a current event, there could now be more recent developments on the topic and that could be of interest to your audience. Or, perhaps the information or recommendation on a previous post has changed. Or, maybe you wrote a high-traffic post that has had tons of traffic and visitor comments.  You can also update or shorten content so you can use it on another social media site.

Tips for Recycling Content

1. Write a part two follow-up

Following up on a post will help to extend the life of an existing piece. This is especially useful if there is a piece of content that had high value and high readership or that has had new developments.

There are several benefits to writing a follow-up post, making content a two-part idea. You can use the original title and ad "part two," which is great for SEO purposes and it will also catch your readers' eyes and draw them back to a topic they are familiar with and interested in.

When you write the "part two," you will also want to include a link to the original post. This is for transparency and relevancy purposes and it’s best to do this in a clear, straightforward way.

2. Quote yourself

Most often when you develop a quote for a book or online, you put a great deal of effort and time into developing the perfect wording that will give you just the right intent and tone. You can extend the value of your first round of content by repurposing it into quotes for yourself.

You can develop a full post around a single quote with a focus on the larger issue or you could use the post to explore the quote with more depth. Take the time to explain things to your readers in better detail and let them know where your opinion or research came from.

 

recycle content

 

4. Feature older content on your sidebar

If you have a blog, you probably have a sidebar column in the layout.  This is a great place to highlight previous content that is still relevant. Having content on the sidebar allows you to keep your best content and posts getting views.

5. Promote old content on social media

Social media is a great way to take old content and make it new again. Content that was written a few months ago can still have relevant meaning. If you promote content on social media, this will give older content a whole new life; if you are not up to developing specific tweets, there are various plug-ins that you can look into which will do it for you. 

6. Round up posts

Round up posts are another great way to use content again with minimal effort. You will collect links to some of the most popular content on your site and write a small introduction on the post. That is really all you need to create a quality post that will keep readers interested and checking out popular content on your site.

For more information on how you can best utilise your social media platforms and content, download your free social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: content marketing, Recycle Content

The Future of TV: Twitter Television

Posted by Amy Baker on Sep 16, 2014 12:00:00 AM

Television has long been in the homes of consumers, and almost as long as it has been there, it has been trying to sell us things. However, with the introduction of YouTube and Twitter, even television needs to start moving with the times.

According to Twitter's chief media scientist Deb Roy:

“The biggest, most pervasive medium ever invented - television - is being intertwined with a global social medium, Twitter,” and “Twitter makes television better: it is in fact a force multiplier that can enhance the impact and possibilities of television.”

Deb Roy delivered a keynote speech at the MIPTV television industry conference in Cannes and provided a comprehensive look at TV shows and Twitter marketing. He went on to say,  “It’s live, it’s public and it’s conversational. We use it in the moment to talk to everyone who cares to listen. And we use it to converse: to exchange words,” he said. “A synchronised social soundtrack for whatever is happening in the moment, as a shared experience.”

 

Twitter TV

 

Viewers are more often watching their favourite programs today along with Twitter, and a show that has a Twitter campaign is more likely to see interactive viewer success. The use of Twitter while watching a show does not take away from the experience. In fact, for most viewers, it adds to the experience, making it a social event where even if they are home alone they can talk with others about what is occurring.

There have been some fantastic events lately to show just how well TV shows and Twitter are interacting.  Deb Roy has examples, including this year’s Oscars awards, when more than 5m people sent 19m tweets that were seen by 37m people. At one point they even crashed the social media giant when Ellen asked for a selfie to be the most retweeted photo ever and it succeeded.

Twitter is also working with firms such as Nielsen to pursue a twin strategy of getting television broadcasters to see the data indicating that Twitter buzz for a show can persuade more people to tune in, while trying to convince brands that if they advertise around “highly social” shows, they will see a better return on the money spent.

 

Twitter reel

 

“A couple of hundred million dollars spent on TV advertising, by paying attention to where the social signal is from, it actually has bottom-line effects,” Roy said. “No matter how you slice it, the complementary activity of having Twitter active with television seems to be leading to positive outcomes from the advertiser's point of view.”

The bottom line is that no matter how large or small your brand is, you have to stay current with trends and content. The biggest trend today is blending traditional resources like television and newsprint with new digital outlets. You have to have a digital content marketing strategy, but you should still utilize traditional avenues.

The most effective current brand marketing techniques by big brand companies such as Nike and Dell have been able to blend digital content with traditional content. Spend some time watching the trends in your local area, worldwide, and on Twitter.  You will most likely see that the current trending topic matches up with something that has been taking place on television. This can be everything from a program to a successful commercial.

In wrapping up his keynote speech, Deb Roy also mentioned that Twitter can be considered a broadcaster in its own right, showing that its amplify feature (that helps broadcasters to tweet and show off short video clips of something that happened live) is an example of how Twitter is branching out itself.

This is a lot of information to digest, and if you are a smaller brand, you may wonder why it would matter. Think about it though; every company can jump into Twitter conversations and get themselves noticed during a trend. Combining the power of an interesting television show and a current conversational trend is a great way to get your brand involved, be personable, and show your customers you have something in common.

For more information on how you can best utilize social media marketing to get your brand noticed, download our free social media checklist by clicking the link below:

Social Media for Business Checklist

 

Topics: Twitter marketing, social media marketing, Twitter Television

Create Content: ‘Relevant’ ‘Timely’ ‘Lightweight’

Posted by Amy Baker on Sep 12, 2014 12:00:00 AM

Once you have decided to go digital and launch a successful media campaign online, you have to remember that content is the priority. It may sound cliché, but it is very important especially with all the changes in Google’s algorithms. However, in the rush to create content, the three crucial points in successful content creation are almost always forgotten: relevancy, timely content, and keeping it lightweight.

To make your content successful, you have to get people talking about the content. In order to do that, you have to stick with the trends and know what people want without making the content too heavy. Your content must be compelling and honest so that you keep a good reputation among the community. Let’s look at a few basic tips to make sure that your content will always be relevant, timely, and lightweight.


Tip 1: Focus on your customers.

When you are creating content for social media marketing, you need to keep the audience in mind. You want to make sure that the reader wants to keep reading the content.  If it is to bogged down with formal language, customers likely will not bother reading it. Try to keep your customers' needs in mind and speak directly to them.

Tip 2: Optimize your content. 

While you need to remain relevant, you don’t want to completely forget about your SEO. In order to have the content reach as many people as possible, you need to make sure the content is searchable. When you are writing your content, know exactly what keywords you want to use and stick to them in the copy.

Tip 3: Know your content goals.

Many people who create content forget to set goals and stick to them. Every piece of content you place on your site should have a clear objective. This will help you as a content creator and will help your reader understand what you are posting.

social media speech guy
 
Tip 4: Follow the conversations that are happening around you.

It is one thing to post content that focuses simply on your brand (which is good).  However, you also need to observe what else is going on. By following the current conversations and trends, you can make sure you are staying timely and getting your relevant content out at a time that is best suited. Current events and trends change often, and you need to stay on top of them. 

Tip 5: Choose the right network.

Not every topic is going to fit into every single social media niche.  A simple blog post, for example, might not merit a full-length YouTube video. On the other hand, sometimes you do need to make a full tutorial. Know where your content is going to work most effectively. 

Tip 6: Take a look at your existing content. 

Take a look back at what you have already said.  This will help you look at what you should be saying as you move forward with your content. Look at what has had the most views and what seems too heavy and should have been lightened up?  We can always learn by looking back at past successes and failures.

Tip 7: Track everything. 

Again, you need to track the success of your content and what is trending. While making sure you stay timely and lightweight, you must more importantly be relevant to your brand and/or to current events. If you drop the ball on relevance, keeping it timely and lightweight loses value. If you do not have time to monitor the trends personally, there are many programs on the web that can do this for you.  Knowing as much as you can about your market are very important.

For more information on content marketing, download your free copy of our social media checklist by clicking the link below:

Social Media for Business Checklist

 

Topics: content marketing, social media marketing, content creation

Is Social Media Just Another Media Platform?

Posted by Amy Baker on Sep 9, 2014 12:00:00 AM

In today’s seriously social media savvy world, it is easy for some to feel like social media has become a little too much media and not enough social. There are those out there who will say that it is just another broadcast media outlet, that people like Tony Hsieh of Zappos no longer post fun and random tweets about party functions. However, that is not always the case.  Using social media for business can be one of the best ways to build brand loyalty.

While there are some brands that have turned their social media campaigns into brand-focused marketing platforms with no social interaction, there are still those brands out there that believe you can promote your brand while also being social and interacting with your customers.

The key point to remember with social media advertising (and the biggest difference between it and television or print) is that it is a two way conversation. A brand can get their name out there on Facebook and Twitter. By the same token, however, customers can contact the brand and tell them about an experience they have had or simply ask general questions.

A company that is truly focused on being social and customer service oriented (and every company should be) will respond to posts. Most social media savvy companies have a person (or more than one) whose job is to focus on social media responses and interact with the customers. Interaction is key.

social media speech bubble

Looking at the evolution of Social media in just the last 8 years gives some insight to how powerful a tool it can be:

2006 - This is the year Myspace was the most popular networking site in the US but Facebook was gaining ground. Meanwhile, Twitter launched its micro blogging social network.

2007 - Facebook launched their beacon advertising system.

2008 - Facebook passed Myspace in the total number of monthly unique visitors.  Facebook tried to purchase Twitter but did not succeed in the purchase.

2009 - Facebook was listed as the most used social networking site. Twitter gained more fame by breaking the news of a plane crashing into the Hudson River.

2010 - Google launched Buzz to compete with Facebook and Twitter.

2011 - Social media was accessed from almost anywhere in the world as well as on the go. It had already become a major part of daily life for most people. There were 550 Million users on Facebook and 65 million daily tweets sent on Twitter during 2011.

2012 - Facebook reached 1 billion users and Youtube had more than 800 million monthly users.

2013 -  There were 1 billion monthly users for Youtube with over 4 billion views per day. While Facebook had 1.1 billion users and Twitter had 500 million registered users. Other formats such as Pinterest had 48.7 million users and Reddit had 69.9 million.

 

Social Media Continues To Grow

As you can see, the growth of social media has been substantial.  However, you can see that the networks that are the most popular and successful are those that allow easy communication between users. This fact should never be forgotten by a brand that is using social media to connect with its customers.

Customers are more likely to remain loyal and to come to you in the first place if they feel comfortable with you as a company and if they feel they can trust you. One of the best ways to build a positive relationship of trust is communication.

Communication is what people want. The misconception is that social media has just become a one-way form of advertising; do not let your customers see you falling into being one of those types of companies.

While it is perfectly fine to schedule posts and inform customers of deals, always make them organic and natural. If you get customers tweeting or posting on your wall, respond as quickly as possible. The easiest and best way to look at the social media conversation is as if you were having a conversation face to face with your customers. Be open, honest, and warm with them and you will hopefully get a loyal long-term customer.

To improve on your social media marketing further, you can download our free social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: social media marketing, Social Media Advertising, Social Media Campaigns, social media for business

Content Marketing: How To Get Your Content Shared

Posted by Amy Baker on Sep 5, 2014 12:00:00 AM

Content marketing is one of the fastest growing marketing methods of 2014. More and more companies are using this marketing tool to get their business noticed online. However, the one thing that many content writers forget about when they put their content 'out there' is that it is not just about what is contained in the content, but marketing that content, and getting it shared.

 

Simple Steps To Getting Your Content Shared:

The first and most simple way to get your content shared is to ensure that any visitor who comes to your site is able to share your content by adding share buttons on every post. It is important that they are able to share on Facebook, Tweet on Twitter and of course Pin it on Pinterest. Depending on the format that you use for your website or blog: you should be abe to add these buttons quite easily, most platforms now have an easy plug in that you can install.

The next thing you need to do in order to get content shared, is find the market influences that are going to work for you and your content. With everything out there on the market it can be overwhelming to find the right influencers; luckily there are tools you can use to help you on that mission. Here are just a couple of tools that will help you find the best bloggers and influencers for your content:

  • BuzzSumo
  • Authority Spy: a desktop offering.
  • Inkybee -  Best for blogger outreach.
  • BuzzStream - known mostly as a link building tool, but it can help find influencers for your content.
  • Traackr- A complete platform for influencers.
  • Twtrland - Social media analytic tool that will help identify influencers.
  • Triberr - Great for community and finding influencers.

 

Get On The Radar!

If an influencer who could share your content does not know who you are, what your brand is, then obviously: they will not share your content. The best way to get shared is to build relationships, once you have your list of influencers you want to work with, it is important that you engage with them.

There is one very important thing to remember when engaging with people: real people, engage with real people.

Try to always be real and authentic when you are engaging others don’t come off as a used car salesman and you will get much further.

The best steps to thoughtfully engage with influencers who can share your content are as followers:

content marketing tins

 

Step #1 - Follow influencers on social networks

Follow the influencers you hope to connect with and to share your content on the network that they most want followers on.

 

Step #2 - Share their content with your followers

If you want to get your content shared you need to share content too. Share the inlfuencers content and show them that the relationship will not be one sided.

 

Step #3 - Leave comments on their blog

When you leave comments don’t make them just spam or basic ones, engage with them and leave engaging comments. Use your real name along with your brand name, be a real person.

 

Step #4 - Offer to contribute to their blog

This step again goes to showing the influencer you want a real friendship and are not only out to get your content shared. Offer to help them and contribute to their blog or see what it is they most need help with and help fill a gap. Once you do that they will be more likely to reach out and do the same with you.

content marketing bubble

Once you have built relationships the next step is to actually get your content shared. As with any kind of marketing online there is never a guarantee, but following these helpful steps are much more likely to get you noticed and shared then not.

Step #1 - Involve your influencers in the content

Giving a shout out or somehow involving an influencer in content is more likely to get that content shared. People naturally like to share something they are mentioned in.

 

Step #2 - Tell them about it

This may seem like one of those, of course moments but many people forget. Sometimes simply telling a friend or networked person about content will get it shared. There are many ways to let people know about content, including but not limited to

  • Twitter
  • Google Plus
  • Facebook
  • Email

 

Step #3 - Ask them to share the content

Along with telling people about it, sometimes you just have to ask if someone will mind sharing your content. The simple move of asking in a polite manner often works. Remember to include our tips when on social media to boost the best overall number of shares. 

 

For more information on how to best manage your social content, download your free copy of our social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: content marketing, Content Shared, Content Marketing Services

The Evolution of Social Media: ‘Talk’ ‘Tell’ ‘Share’

Posted by Amy Baker on Sep 2, 2014 12:00:00 AM

There was once a time when social media was simply the art of talking at people. However, over the years, being on social media has grown into something new and taken on a completely different meaning. Not only is social media completely different than just talking, but businesses can now take advantage of it to use as a form of marketing and connecting with customers.

 

Evolution of social media marketing

 

Lets take a look at the evolution timeline of social media

1992 - Tripod opened as a community online, geared for college students and young adults.

1993- CERN donated World Wide Web technology to the world and more than 200 web servers went online.

1994 - Geocities was launched and allowed users to create their own websites. The community of geocities crossed the 1 million member mark in 1997 and it would have over 38 million by the time it shut down for users in the United states in 2009. Earthlink also started as an online service provider in this year.

1997 - The web hit one million websites and blogging began. AOL instant messenger launched to allow users to chat easily with one another.

1998 - Google opened as a search engine.

1999 - Friends Reunited is considered the first online social network that gets noticed and that is remembered. It was focused in Great Britain to reunite old school friends.

2000 - The dot.com bubble bursts and things seemed bleak for the internet community as a whole. There were over seventy million computers connected to the internet.

2001 - Wikipedia launched as the free online encyclopedia, and Apple began selling iPods.

2002 - AOL had over 34 million members and Friendster launched as a social networking website, gathering over 3 million members in a matter of months.

2003 - Myspace was launched and became a hit, while other networking sites such as Linden Labs second life and LinkedIn began.

2004 - Harvard College students started Facebook, and the image hosting site Flickr was started.

2005 - Bebo, which stands for "Blog Early, Blog Often" was started as a networking site. Youtube began storing videos.

2006 -  This was the year Myspace was the most popular networking site in the United States, but Facebook was gaining ground. Meanwhile, Twitter launched its microblogging social network.

2007 - Facebook launched their beacon advertising system.

2008 - Facebook passed Myspace in the total number of monthly unique visitors, and they tried but failed to purchase Twitter.

2009 - Facebook was listed as the most used social networking site, while Twitter broke the news of a plane down in the Hudson.

2010 - Google launched Buzz to compete with Facebook and Twitter.

2011 - Social media was accessed from almost anywhere in the world and on the go. It became a major part of daily life for most people. There were 550 Million users on Facebook and 65 million daily tweets sent on Twitter.

2012 - Facebook reached 1 billion users and Youtube had attracted more than 800 million monthly users.

2013 - 1 billion monthly users for Youtube with over 4 billion views per day, while Facebook had 1.1 billion users and Twitter had 500 million registered users. Other formats such as Pinterest had 48.7 million users and Reddit had 69.9 million.

As you can clearly see in the short overview, social media changes but continues to grow every year. Social media is a powerhouse that shows no signs of slowing down in the near future. Social media has become a must for every business to make their brand visible.

While it keeps things simple to only utilize one platform for social media, it is imperative to reach the most potential connections and to do that, you need a full social media presence. The brands who seem to do best in the social media marketing forum have a presence on at least Facebook, Twitter, LinkedIn and Pinterest. Additionally, Youtube is a great place to show users how they can use your products or other creative tutorial videos. If your business does not have a social media presence, it is time to design a strategy and begin the process.

 

For more information on how to best use social media platforms, download our free social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: evolution of social media, social media marketing, media changes