The 360 Degree Marketing Group Blog

The Rise of the Dual Screen

Posted by Amy Baker on Aug 29, 2014 12:00:00 AM

In today’s technologically advanced world, rarely is anyone confined to using just one screen throughout their day. There was a time when the only screen you had was the television. When the computer eventually became a household item, people generally had to choose between their television or computer at any one time.  But that is no longer the case; from the time we get up in the morning until we go to bed, we have many screens and often use more than one at the same time, so companies must therefore utilize dual screen marketing.

In 2010, Yahoo! Conducted research that showed at the time there was a 22% rise in those who screened with multiple devices at one time. People will be watching TV and using their mobile or tablet at the same time to get work or browsing done. Showing an even bigger jump in dual screens, Nielsen showed in the last two years that jump has hit 40%.

Tablets and Television resized 600

Traditionally, the radio and TV were the best ways to market your company or brand, but that is fast changing with the rise of dual screening and the internet in general. Smartphone and tablet marketing effectively engages users in click-through content, and on average, brands are showing an increase of 300% in number of clicks with a smart device vs. number of clicks with a PC. Having said that, it is important to engage in an active digital marketing strategy with a focus on tablet and smartphone apps.

So what can you do to market effectively to those who use dual screens? The first thing is to understand that consumers always behave differently on smartphones and tablets. Watch the general behaviour of those who are visiting your brand and taking advantage of your services. You also need to design your website so that it has functions that will work easily with mobile applications.

Notice the patterns

Whether users will take advantage of your mobile content will depend on several factors and decisions, ranging from the length of the video you offer to where you place certain content. Watch the patterns and find what is being used most by your visitors. After tracking thisbehaviour, you can make tweaks to your content accordingly. You can also shift content around and allow the flow to be more mobile-user-friendly.

You may be wondering, "what can I do to make my design mobile friendly?" Lets take a look at the top tips for accomplishing this:

Responsive web design

You want to make sure the design of your website will respond and adapt well to the user. Focus on elements that do not need to be of a specific size to be best viewed. Users will pass over sites that have too much of that.

Keep it simple 

The more simplistic a design is, the easier it is to load on a smaller device such as a tablet or smartphone. If you keep designs clean and simple, it will be much easier for your customers to navigate. Here are some great examples of simple yet effective mobile site designs.

Make it interactive

There are plenty of new script technologies such as HTML5, CSS3 and Javascript. These programs allow you to make a website interactive and entertaining while not bogging it down with too many heavy images. Keeping your site from becoming static keeps dual screen users interested.

Flat colours

Choosing a simple colour that is flat and not too loud will keep the focus on the branding and not the loud design. It is also generally easier to view simpler content on a mobile screen.

Social media icons

Social media is dominant, so do not forget to put social media icons on your page.  Make sure the plug-in you use is mobile-friendly, because most social media these days is accessed by tablet or phone. 

Make your content shine

At the end of the day, the best way to keep users interested is with quality content.  You need engaging and interesting content to keep viewers on the page and to encourage the viewers to return in the future. 

For more information regarding how to integrate digital and traditional media, download your free copy of our email marketing ebook by clicking the link below:

The 360 Degree Marketing Group Email Marketing Ebook For Business Owners

Topics: Dual Screen, Dual Screen Marketing, Screens, Tablet Marketing

Run A Successful Radio Advertising Campaign

Posted by Amy Baker on Aug 26, 2014 12:00:00 AM

Advertising on the radio can help expand your marketing reach. Radio advertising can be received by your target audience anytime and mostly anywhere. One great aspect of radio marketing is that it can be updated at short notice, allowing you to be fresh and up to date every time.

Marketing agencies make it easy for you to advertise on the radio.  They will supply you with market research for a radio station and make their recommendations accordingly. This allows you to spend your money wisely, because you will know whether your target audience will match the radio station audience.

Radio marketing has strengths that can go beyond social media marketing and other forms of advertising.

It gets through to people: People listen at different times of the day.  It provides the opportunity for a message or advertisement to reach out and be heard at a variety of times. You don’t have to worry about only having a very specific and small timeframe to work with.

A large reach: Radio has an expansive reach and can get to people in many kinds of environments and walks of life. You will want to use a singular station with your target audience to reach them, but you can reach them across a nation. Thanks to mobile applications today more people are listening to radio than ever. (Radio AU, 2014).

Connect with the heart of the community: When people listen to the radio they often do so with an ear towards what is going on in their community. They listen for special events, traffic, news and other information that is specific to their area. When you use radio marketing for your company, you become a part of their community, so they may be inclined to listen carefully.

Year round listeners: Statistics in radio show that radio has a steady year-round audience while other mediums tend to see an influx of audience in the summer months when school is out. Radio allows your target advertising base to remain steady without having to increase your advertising budget.

It is cost effective: At first, many who look into radio advertising think that it is a more expensive choice. However, the impact that it has on your sales and traffic while reaching a wide audience makes it an affordable choice. You can never guarantee people will see your advertisement online or in the paper, but radio provides you with solid research statistics to give you a firm idea of the demographic.

A flexible choice: If you suddenly decide that you need to change your radio advertisement, you are able to with radio. When you work with print or other mediums there are production delays and deadlines, which make it can be very hard to update your advertisement on short notice.

Call to action is strong: A vocal call to action is one of the strongest you can issue. Think of when you have heard a good speech.  It usually makes you want to stand up and take action.  Radio advertising is no different. You can send a forceful message to the people you want to attract to your brand by having a strong voice on your radio advertisement.

radio advertising girl

It can be easy to forget about radio marketing in today’s era of technological marketing, but it is still a resource that can be harnessed. Take time to look at your local station's market and prices and find a way to make it work for your business.

For information regarding how to advertise on the radio and how we can help you with your next radio campaign, get in touch today: 8302 4200

You can also download your free ebook, 'The 6 Marketing Metrics Your Boss Actually Cares About' by clicking the link below:

The 360 Degree Marketing Group Free Ebook on Marketing Metrics for Marketing Managers

Topics: how to advertise on radio, advertising on radio, radio campaign, radio advertising

Advertising With Google

Posted by Amy Baker on Aug 22, 2014 12:00:00 AM

In the realm of advertising on the internet, Google is perhaps one of the best known names in the business. A basic introduction to Google advertising will tell you they have a few different forms of advertising and we will take a look at one: the Google display advertising network.

What is the Google Display Advertising Network?

The Google Display Network is a collection of third-party sites such as bloggers and online publishers that have agreed to place the Google Adsense advertisements on their website. By using Google Display advertising, your advertisement is shown on a site that is completely separated from the Google main page. This gives your advertisement a better scope of reach.

Google itself generates about 30% of its revenue by displaying ads on sites other than their own. These ads are displayed as part of the Google AdSense programme that advertisers can subscribe to. Google display advertising works in a way that allows users to see websites similar to the one they are viewing. Making sure that content is similar and relevant makes sure that an advertisement will get clicks, giving Google more revenue and your website more traffic.

 

Google advertising

 

Why you should use Google Display Advertising for your business:

  • A perfect tool for creating awareness and building your brand
  • Fast, scalable, controllable reach
  • You can target people / personas through the types of site they use rather than keywords you use
  • Very easy to monitor, analyse & optimise – responses from individual sites can be analysed to make sure you are getting the best value.

Default options of the Google Display Advertising Network:

While the network is useful, you do need to be aware of the content network and make sure that you do not ignore it. Ignoring the content network will lead to poor ROI, because searchers often click on impulse rather than proactively searching on a search engine. Clickthrough and conversation rates tend to be lower on certain types of ads. However, the content network will enable you to reach more people and boost those rates. You can accomplish this by using other websites to extend the reach on keyphrases, which are limited by the number of people searching upon them.

When you get ready to launch a paid search campaign, ensure that you have everything configured correctly. Ensuring these proper configurations will assure you get accurate reporting on everything you can so you know what is working and what isn’t.

Running a profitable display network campaign

Thankfully running a successful Google display advertising campaign is not unlike running other paid search campaigns. Rules that apply are:

  • Campaign structure is the biggest key
  • Ensure your advertisements are as relevant as possible to your content
  • Land traffic to the most relevant landing page and ensure your success factors are being tracked
  • Start broad, with a budget in mind and optimise over a few weeks

 

There is, however, a “but” in this theory, because the user is not directed on a standard journey. Therefore, a user's response to an advertisement can be very different. To attack this problem, you can apply certain changes to how you work your ad to ensure you get the most clicks possible.

  • Make ad copy creative and ensure it will create brand awareness; banners and buttons are great for this.
  • Use different keywords, do market research, and don’t be afraid of occasionally using negative keywords to trigger the search.
  • Place different bid prices to help achieve ROI, because conversion rates may be lower
  • Use analytics to constantly refine your ad campaign


For more information regarding how we can help you with Google marketing, get in touch today: 8302 4200.

 

To find out more about how to measure your marketing success, download your free copy of our ebook 'Closed-Loop Marketing' by clicking the link below:

The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: Google Display Advertising, Google Marketing, Google Advertising

How To Use Pinterest To Help Your Marketing Efforts

Posted by Amy Baker on Aug 19, 2014 12:00:00 AM

Pinterest is one of the fastest-growing forms of social media marketing currently on the internet. If you have a small business, it is time to harness this medium and use Pinterest marketing to drive traffic to your website. Thankfully, using Pinterest for marketing is easy for businesses, and with a relatively small amount of effort, you will see results from Pinterest start to appear for your brand.

 

Pinterest Marketing

 

Be Pinnable: The key way to harness Pinterest for business is to be pinnable. Make sure that your website has pictures that are compelling and informative. Product pictures, infographics, and diagrams are a key starting point to make your site pinnable and engaging. Make sure that when you put photos on your website, you integrate a "pin it" button so any site visitor can give you a pin.

Always be Active: Social media is not a form of advertising that you can set and forget. You need to constantly maintain a presence by pinning and re-pinning on Pinterest. You should also follow, comment, and in general, be social; it will get your brand out there more effectively.

Use Descriptions: While a picture is worth a thousand words, a well-written description will help to entice a viewer. While using a block of text will turn viewers off, a well worded short caption can be just the ticket to make them want to click your link.

Pin-Related Content: Most businesses do not have an endless supply of fantastic products to pin. So, while creating pin boards with your products is a good place to start, you need to do more. Create boards that have related content (something that would compliment your product well). This will encourage and inspire while allowing you to be active and interesting.

Be Personal: Again, you have to think socially when dealing with Pinterest marketing. Be personal with those you interact with. Show some behind the scenes snaphots of your business, how you create products. Perhaps make a special day in the office and post a pinboard about that. Another fun idea is to create a pinboard that is centred for your customers. If they have sent photos of being happy with a product, post it.  Even better, make a contest out of it.

Integrate With Other Social media: Similar to making sure you have integration on your website, Pinterest should be integrated into your other social media. Pinterest itself makes this very easy by allowing you to tweet or Facebook about your pins; take advantage of it. The more platforms you can run across, the better it is for your branding.

Use The Tools Offered: Pinterest has several tools and related applications already offered to make things easier for you. By taking full advantage of these applications you will find a better success rate in your Pinterest marketing.

Social media can be daunting and ever-changing. Using this quick guide of steps will allow you to navigate the world of Pinterest easily and successfully. Never turn your back on a new tool that will help your business to succeed.


For more information on how you can best use social media to assist with your marketing efforts, download your free social media checklist today:

Social Media for Business Checklist

Topics: social media marketing, Pinterest Marketing, Pinterest for Marketing

An Introduction to Google Display Advertising

Posted by Amy Baker on Aug 15, 2014 12:00:00 AM

Google is one of the most powerful search engines in the world and they have a variety of forms of advertising that business owners can utilize. Google marketing is a strong platform that is designed to help business owners succeed. 

Google ads aren’t 'one-size-fits-all'. There’s a whole range of available types of advertisements that you can choose to adopt, from placing a text ad next to search results, to reaching web-browsing customers with eye-catching image ads, and even advertising on YouTube. Once you’re ready, you can choose what ad types are right for you:

Advertise next to Google search results

This format of Google Ads allows your information to come up when a customer Googles a topic that is related to you. Your advertisement will appear on the top right-hand side of the main website. This is a high visibility form of advertising and can get you clicks if you use the right keywords for your advertisement.

Show up on mobile phones

Having your advertisement show up on mobile phones is similar to the Google search results form of advertising, except it is targeted for mobile users. Your advertisement will usually be required to be more to the point and targeted. When users are on the go they only give a certain amount of thought to looking at an advertisement.

Show up across the web

Adwords or Adsense is the way Google advertises not only in their own search ads but fully across the web. The Google display advertising network has a reach throughout the whole of the internet. Taking advantage of advertising in this venue will give you the greatest scope possible for your money. You have flexibility to change your campaign as needed and can run multiple campaigns at once to see which will work best for you.

Create image and video ads

Google Display Ads also offer a variety of image and video advertising that are sure to be eye-catching and will grab customers. If you have a banner or button with text that has a strong call to action, this might your ideal method of advertising. If you have a business that offers a product that sells well with movement, make a short video clip and utilize this form of Google marketing to get your brand out there.

Advertise on YouTube

Google added Youtube to their network in 2006, and this offers a strong platform of advertising within the network. Youtube offers video ads that can be set to your target audience by gender, age, interests, and location. You are able to create higher quality and longer video shots by advertising on Youtube and will reach a wide audience.

Google Marketing and Google Display Advertising

 

As you can see, Google marketing has selections that are going to fit every budget and business. When you sit down to decide what campaign is going to work best, there are a few facts you need to know:

  • Know your audience
  • Know your budget
  • Know your product sales points
  • Research your keywords

By keeping these basic guidelines in mind, you have the starting point for determining which campaign will work best for your business model. It may take some trial and error to get the right campaign, but don’t be afraid to try your options and find what will work best for your brand in the end. Google marketing is a powerful tool that you can harness for optimal results.

For more information on how you can use Google advertising, give us a call today: 8302 4200.

You can also download your free ebook, teaching you how to measure your marketing success by clicking on the link below. 

The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: Google Display Advertising, Display Advertising, Google Advertising

How To Use LinkedIn As Social Media Marketing Tool

Posted by Amy Baker on Aug 12, 2014 12:00:00 AM

 In the new powerful realm of social media, LinkedIn for business is probably the most impactful way you can get your brand out there. LinkedIn marketing is so powerful in fact, that in the last year they have doubled their membership and continue to grow. So what do you need to know to get started with your LinkedIn marketing? Let’s take a look at the basics.

Why LinkedIn is First for Businesses

The demographic of those who use LinkedIn show an average household income of $109,000 placing these users firmly in the business class category. With this higher level of income on average among its users, LinkedIn causes a bit of a mental shift with its users. When a user logs onto LinkedIn, messages become more professional and conversations will lean towards business advertising, networking, partnerships, and transactions.

LinkedIn advertising itself is a high-powered platform that gets right to the correct demographic: business people you want to work with. While there are other methods that any business owner or affiliate can use, why wouldn’t you take full advantage of a system that exists purely to put you in touch with other business people?

 

linkedin for business resized 600

 

How You As A Business Owner Can Make The Most Of LinkedIn Marketing

Complete your profile: Whatever network you are on, a completed profile is a must. When you have completely filled in your profile, you are representing your brand to the fullest. You are showing others who wish to connect who you are and why they should want to partner with you.

Connect with as many people as you can: While some will say you should only engage in marketing on LinkedIn with those you already know, how can that build new partnerships? Connect with as many people as you can on the network. Make sure that you socialize, read other profiles and you will build solid leads for your business.

Customize your websites: A link that simply says “My website” is not a persuasive call to action. Customize your link, and the text should give information about your site and call attention to it.

Be unique: While it may seem best to simply display your business information dryly, that can make a profile blend together. While you want to be honest and informative in your profile, try to share it in a compelling manner. You can share a story about your business or add a video to make your profile and brand stand out.

Recommend others: if you have friends or other contacts that don't have LinkedIn, encourage them. There is a belief in business that if you pay it forward and help others succeed, you will as well. Having others join the network will also increase the social proof on your profile.

Find target groups: There are a great deal of LinkedIn groups, and joining targets ones is great for marketing. Depending on the industry, a group can have over 10,000 members. No matter what the number is, these are people you can network with and this will expand your brand.

Use advanced apps: One fantastic LinkedIn marketing tool is that their profiles allow for advanced applications. Each of these applications is there to help you get your message across more effectively. LinkedIn offers everything from Wordpress to a ReadingList by Amazon.  Regardless of your industry, there will likely be an app tailored for you.

As you can see, LinkedIn is a powerful platform for business owners and is one you can’t afford to overlook. It can take some time to learn to navigate the website, but once you do, it will help your brand in growth and sales.

For more information on how you can more effectively grow your social media platforms, download our free social media checklist by clicking the link below:

Social Media for Business Checklist

Topics: LinkedIn Marketing, marketing on LinkedIn, social media marketing

Could A Mobile Application Help Your Marketing Campaign?

Posted by Amy Baker on Aug 8, 2014 12:00:00 AM

 

In today’s 'on the go' society, many people are attached to their cell phones 24/7 and business owners need to take advantage of this. It may seem like a pop joke to hear the term, “there’s an app for that.” However, that joke is often times true; there are mobile applications for everything. Your business can harness this mobile application marketing by designing an app and driving customer traffic to it.

Let’s take a look at our basic tips on how to use your application for a mobile marketing campaign.

Know your audience: Before you build your application you have to know your audience. There are too many businesses that leap into mobile marketing without knowing their audience and what they plan to accomplish with that audience. When you run a mobile advertising campaign, particularly one focused on app installs, you need to work backwards. Understand your mobile customers, which ones will use your app the most, why they are and who they are. Then you will be able to start making mobile ad buys with a better chance of growing your business in a successful manner.

In-ad engagement to lower CPA’s: One rule of mobile application marketing is that every extra click a customer must take loses you half the audience. When you have an ad on your application make sure that it is interactive. Encourage in-ad signups for offer claiming and email signs ups. This type of ad work within the application will see higher click through rates overall.

Timing matters: Make sure when you launch your application and the mobile marketing campaign that you have all of the kinks worked out. Mobile campaigns and mobile users are all about the immediate thing. Incentives should be readily available and to that end, downloads or virtual coupons are often the best responded to. In mobile application marketing, it's about giving the consumer the right moment in time to interact with your brand.

ACPE Mobile Application Marketing

 

Your call to action must be powerful: While a mobile application campaign that just raises awareness is valuable, mobile advertising is more effective with direct response campaigns. Make your call to action powerful, offer a coupon or a promotion to get people interested.

Phone numbers matter: Including a phone number in your application gives your business more credit with buyers. If you can, include a phone number, many users feel more comfortable knowing that if they need to they can reach a person and speak with them live.

Use the right analytics: While mobile application marketing is a great resource you must take a lot of crucial considerations in. If you do not have the right analytics in place, you won’t be able to effectively segment, understand or target the work. Find a reliable company to run your analytics and carefully run the tests on what is going to be most efficient for your campaign and application.

Make it social: The best mobile applications have a social aspect to them. Look at networks like Twitter, which started out on a mobile platform and turned into a Goliath that still has a mobile presence today. Allow users to share information or interact in the best way that will benefit your brand.

Integration is important: As with any social application mobile applications should allow for integration. When you integrate your products throughout the application you make it easier for customers to see a full scope of what you are offering. Also integrating within your website and other social media will make for a more successful campaign. The key to any marketing strategy mobile application or other is using all of the elements to your advantage.

 

For more information on how we can help you create and manage your business' mobile application, get in touch today: 8302 4200

Discover how you can measure your application's results and tie them right back to sales with the help of closed-loop marketing. For more information 

The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: Closed Loop Marketing, Mobile Application Marketing, Application Marketing

Introducing: Pinterest Marketing With The Gift Feed

Posted by Amy Baker on Aug 5, 2014 12:00:00 AM

Pinterest is one of the hottest social networks on the internet and in March this year they launched a new gift feed. The new feed enables the many web surfers who use Pinterest daily to find inspiration for gifts and discover where to buy the right products.

If you are a small business owner, and especially an online retailer, the gift feed is something you must look into. Pinterest’s gift feed has all the potential of Amazon’s wish list or the Google Shopping app but, it is easier and more cost effective for businesses to use.

 

Pinterest marketing

 

Why the Pinterest Shopping Feed is Useful to Your Business

With the gift feed, once a pinner has saved one of your products from the feed they will automatically get an email notification if the price of the product goes down. By doing this Pinterest is essentially supplementing your email marketing and allowing your customer leads to know about sale prices, without you needing to do extra work.

The gift feed features price filters that users can search by and the system is easy to follow:


$$$$ means the price is greater than $200

$$$ means the price is between $50-$200

$$ means the price is from $25 to $50

$ is anything less than that

This filter allows your shoppers to only see the products that meet their budget requirement, making it easier for you to market and them to find products. Moreover, because the feed is only made of product pins they will see the availability and where-to-buy links below the pinned image.

 

How to Use the Gift Feed

Knowing the usefulness of the gift feed is fantastic, but you need to know how to get your pins included. For a pin to be included in the Pinterest gift feed it must be a Rich Pin, more specifically a product Rich Pin.

For validation of Rich pins on your site, Pinterest’s developer site has given this guide (dates December 2013):

How to apply for Rich Pins:

  1. Decide what kind of Rich Pin (product, recipe, movie, article or place) you want to apply for.
  2. Read the Pinterest documentation
  3. Add the appropriate metatags to your site
  4. Validate your rich Pins and apply to get them on Pinterest

Larger brands that have a development team they can turn to for Rich Pin work, choose the oEmbed way for passing the price and availability info to Pinterest. While small business brands find semantic markup to be the easier choice for implementation, with documentation resources such as Schema.org.

 

How to Use Hashtags to Help Your Gift Feed Pins

The first question you may have is what is a hashtag and why use it? A hashtag is simply this # and they can be used on a variety of social networks including Pinterest, Twitter and Facebook. While the hashtag does not automatically bring up a pin like it does on Twitter it still has its uses.

When you put a hashtag into the description of a pin it will become bold within that description, this also makes it clickable. When someone clicks on a hashtag within a pin it will bring up search results of similar pins, some will contain the hashtag and some will not. This is useful for your Rich pins in the Gift feed because they will increase visibility. When you are ready to post your products to Pinterest do your research and look for similar items. Once you are armed with that information you get tailor your hashtags and description to get the best visibility out of your gift feed products.

No matter what way you choose to use Pinterest, whether you use the gift feed or just regular pins. It is a resource that many business owners should be embracing. Social media is the new frontier for advertising, it is affordable and powerful.

Want to know more about how Pinterest can help your business? Get in touch today.

For more information on how to make the most of your social media marketing efforts, download your free ebook by clicking the link below:

The 360 Degree Marketing Group Facebook Fans Ebook for Small Business Owners

Topics: Pinterest Shopping, Pinterest Gifts, Social Media Management, Pinterest Marketing

What Not To Do: Facebook Edition

Posted by Amy Baker on Aug 1, 2014 12:00:00 AM

Facebook is one of the most powerful social media tools to use for marketing. If a small business wants to have an online presence; Facebook marketing is something they have to do. However, there are a lot of pitfalls and 'Facebook Don'ts that a small business owner can fall into. Let’s take a look at ten of the biggest mistakes brands have made on Facebook.

 

Don’t use your Twitter strategy:

While Twitter is another great marketing tool for social media, you should use a very different strategy on Facebook when you connect with your audience. While on Twitter you want to post several tweets a day to get noticed by your fans, if you do that on Facebook you are more likely to annoy your fans ensuring that they hide your posts so they won’t see any of them. The time or content that you publish on Facebook should also be slightly different then when you post on Twitter because the fans that follow both will surely notice the duplicates and feel like you aren’t trying to connect and just being robotic.

 

Don’t post only text updates:

While a text update is a good way to pass information off to your fans and customers on Facebook after a while it gets a little plain and boring so it is not a great Facebook marketing strategy. Posting photos, videos and asking some fun questions will change it up with your fans and make the site more engaging for them.

 

Facebook Like Robot Image resized 600

 

Don’t alienate your fans:

If you don’t let fans post on your wall you basically defeat the big purpose of having a Facebook page. When companies don’t allow fans to share experiences and interact with their customers will automatically think there is something that the company is hiding, a small business can’t afford that. So make sure that your Facebook audience can share with you their thoughts on your page directly whether it is good or bad.

 

Don’t forget to comment on their content:

Now that you have made sure that your customers can post on your wall, don’t forget to comment on their content. If they post pictures, comments or anything else you will want to make sure you thank them for sharing. Doing this will encourage them and customers that are browsing to become fans will see that you care and actually interact with your customer base.

 

Don’t shy away from sharing user content:

If you really want to make your fans see how much you care go ahead and share their content to your page. Not only will this help you from having to come up with a post for that day, but it again shows your clients that you’re interested in what they have to share or do. This can be especially great for you if they have posted photos of your products that they wanted to share with you, free marketing is always great.

 

Don’t skip the new Facebook features:

Facebook is always launching new applications and sections, recently one of those was a section called Facebook Questions. This application lets anyone ask and answer questions within the Facebook community. Taking time for your Brand to get out there and answer questions will help you connect with people who might not have normally found your brand.

Facebook Share Robot Image resized 600

Don’t use a poor image:

Your Facebook page image is important and you need to make sure that it works with the automatic resizing that Facebook does for thumbnails. If your photo gets cut off or blurred when it is shrunk down it will be bad for your branding and it looks unprofessional.

 

Don’t keep it a secret:

Creating a Facebook page and then not sharing it on your main website and other forms of marketing is as bad as not having made a Facebook page to start with. In order for Facebook marketing to work your fans have to know where they can find you, so share it on everything.

 

Don’t be robotic:

While you should keep your Facebook page professional you do not want to be stuffy and seem like a robot. When people follow you on Facebook they want you to have a personality and they expect to see that personality come through in your posts, so make sure that you let them see the real you. Let them know there is a real person behind the company.

 

Don’t air your dirty laundry:

Getting into arguments or posting otherwise negative content on Facebook is the biggest don’t that any company can get involved in. Nothing brings down a Facebook marketing campaign faster than this; it only takes one bad comment going viral for a whole brand to be brought down.

 

For more information on how you can successfully utilize Facebook for your marketing, download your free copy of our case study: 

The 360 Degree Marketing Group Facebook Competition Case Study For Business Owners

Topics: Facebook Don'ts, Facebook Marketing, Facebook advertising