The 360 Degree Marketing Group Blog

How Much Are Your Facebook Fans Worth?

Posted by Amy Baker on Jun 30, 2014 12:00:00 AM

We all know that having a Facebook page and a Facebook marketing plan are 'must haves' to keep your brand relevant. So you probably have your Facebook page set up and have people becoming fans. But do you know how much exactly those fans are worth?

It can be hard to put an actual monetary value on a Facebook fan, however, we do know they are priceless in terms of word of mouth and being potential leads.

There have been recent studies done by CBS news and sites such as Boston.com showing that a Facebook fan can be worth as little as $1.00 or as much as $100 depending on the methodology, the business, and the overall actions taken by a specific fan.

In order to decide just how much of an impact your Facebook marketing is having, there are a couple of ways to track your success. 

Facebook Marketing Tips by The 360 Degree Marketing Group

Facebook Marketing Tracking 1:

Advertise directly on Facebook and measure the traffic and the sales. You can advertise certain posts or set up a specific campaign within your page to advertise on the Facebook network, doing this will allow you to have real time stats on how often this advertisement is being seen and you can compare that with your sales. A great way to do this is via website conversions - where you can track how many of your sales are coming from Facebook.

 

Tracking Marketing Tracking 2:

Include a 'how did you hear about us?' questionnaire within your purchase system. Whether you are an online shop or a shop that customers come directly to asking how did you hear about us is a good way to monitor where customers are coming from. If you hear the answer "Facebook" or "I am a Facebook fan" you can start to see how the numbers add up.

 

Social Media Marketing by The 360 Degree Marketing Group

If you do not actively use one of these forms of tracking there is not a real way to show how much a Facebook fan is worth to you and your business. The best you can do if you don’t directly use Facebook advertising or the "where did you hear about us?" tracking, is to continue to drive traffic to your Facebook page and measure how engaged customers are. This can be done by using the "talking about this" number. Alternatively, you may use offers and events and measure the success of these. 

The positive thing for business owners to keep in mind about Facebook marketing is that even if you don’t use tracking to find the exact worth, it does still to work. Customer like the 'personal touch'; they want to feel like they are important and tend to move away from large corporations to shop with small business who show an interest in them. So once you have established your presence on Facebook and have a fan base - you will need to engage with them. The more you engage them - the more fans you will get, making it a full circle style of marketing that benefits both parties.

What many small buisnsess first struggle with when establishing their presence on Facebook is actually getting that fan base. If you don’t have fans they can’t be worth anything to you right? The previously mentioned Facebook advertising is one of the best ways to drive potential fans to your page.

Many new pages will hold special giveaways, competitions, or discount specials when they hit a specific number of likes or fans on the page. This not only encourages customers who find your page to join, it will translate in the end to money for you.

 

Social media marketing is truly the wave of the future for brands.

You must have a solid presence on Facebook and other platforms for your business to succeed. Encouraging likes will also encourage brand loyalty. Interacting with your fans will show them you are not a faceless corporation and that they can trust you.

Brand trust tends to translate into sales for a company; economic research shows that the current trend for consumers is they want to shop where they feel valued. Use Facebook marketing to show customers who you are and they will stay with you.

 

For more information about how to turn your Facebook fans into paying customers, download your free ebook by clicking the link below:

The 360 Degree Marketing Group Facebook Fans Ebook for Small Business Owners

Topics: Facebook fans, social media marketing, Facebook Marketing

Top Ten Inbound Marketing Tips

Posted by Amy Baker on Jun 27, 2014 6:00:00 AM

If you’re in business, chances are that you’ve got competition that may be using the same inbound marketing strategies that you are. Whether the industry that you are in is experiencing rapid growth, or steadily coasting through a maturity stage, information is readily available and easy for your target market to find, but you’re different.

You have a unique business and something unique to provide your target market, you know you can make a profit and keep your customers happy, and you know that creating, and implementing, inbound marketing tactics that showcase what sets your business apart is just the way to do it. Below are the top ten inbound marketing tips to benefit your business:


Get Real About Your Business

You should map out your intentions and ask yourself a few key questions to benefit your business:

- What is my business “image”?

- What are my profit goals (“take home” profits)?

- What are my business growth goals (how many customers, number of leads, profits, etc)?

- How am I going to promote and perform (outline sales process, lead generation, content organisation, promotional programs, etc)?

 

Create Your Target Market Profile

Compiling a profile of who you want to be targeting with your content and promotional materials is crucial in singling out the right customer, who will be converted from a visitor into a happy client, willing to promote your business. A few points to include in your target market profile would be:

- What is the age range you are targeting?

- Where is your ideal customer located in the world?

- What does your customer want to get out of your product?

- Which kinds of content is your customer most interested in?

 

Know Your Industry

You should be familiar with your industry and be willing to adapt to the inevitable economic changes, updates, and technological advances that will come into play within your industry. You should always have a good idea of what’s happening in your industry and conduct industry research on a regular basis. Some things to consider:

 

  • Check out your competitors’ websites and advertisements frequently, and then research the response to a particular ad that you find intriguing. Chances are if you liked, or didn’t like, it others more than likely had an opinion on it, too. Your competition sets the standard, so you should respect and learn from their triumphs and mistakes.
  • What is going on in your area in regards to your industry? Are there any trade shows or events you can become a part of?
  • Research trends and areas of growth and decline in your industry to position your business goals accordingly

 

 

Start A Blog

Create a blog; this is the perfect way to convert visitors to customers as you will be producing top-quality, passionate, informative, educational, entertaining content on your blog – really giving your visitors a “bare-bones” look into what your business is all about – and helping the, to form a relationship with you through your blog. Be consistent and current in what you are blogging about, and create opportunities for engagement by asking questions or encouraging comments (a great way to gather information). Blogs are an essential source for converting visitors into customers.

Blog Frequency and Customer Acquisition

Make Social Media a Priority

Social networking sites, like Facebook and Twitter in particular, are a fantastic resource for potential clients to discover your business, share your content, “Like” your work, and talk about what you’re up to. You can also connect directly with your customers through social media and generate leads that can turn into happy, repeat customers. Creating informative, educational, and enjoyable posts is crucial to maintaining a strong social media presence and, thus, strong customer relationships. Facebook and Twitter can help to boost your SEO ranking, as well.

Social Media Inbound Marketing

 

Become Familiar with Search Engine Optimization (SEO)

Your online presence may be solid, and you may be producing some awesome posts and content, but if you aren’t showing up on the first page of search results, then the content you’ve worked so hard to publish and promote isn’t getting seen, and you aren’t generating any leads. Get familiar with SEO best practises when working on this part of your inbound marketing strategies to ensure that you are easily “searchable”; it’s all about keywords. 

 

Create Content People Will Care About

Your content should be engaging, educational, informative, supportive, and consistent… but, most importantly, it should be relevant and current to give it that “so what?” factor. If people don’t care about your content because it isn’t relative to your business, their relationship with your business, or – most importantly – their interests, then they won’t hesitate to click the “Back” button on their browser or that handy little “Delete” button to send your email to their trash. The number one way to know that people love your content is if they share it, because sharing is caring, and your precious content gets passed around to other potential customers with the same interests. 

 

Give Something Back

Obviously you are giving your entire being to your business – it is your “baby” so to speak, so you want to take good care of it. This means that you should be taking good care of your customers as they are part of your business, too. Offering a free whitepaper or eBook to download is a great way of saying “thanks for visiting!” to your site visitors, or saying “thanks for your business” to your current customers. Either way, giving your customers something in return for their information, business, or just for taking a peek at your site creates opportunities for your business.

 

Convert, Convert, Convert!

Converting your visitors into customers is an essential step in your inbound marketing strategies, and should be considered an extremely serious part of how you do business digitally. Use Calls to Action to drive traffic towards finding out more about your product, or even taking the plunge and purchasing whatever you have to offer. Always have support readily attainable for visitors with About Us and Contact Us webpages, and gather contact information so that you can follow-up and continue the visitor-to-customer conversion. 

 

Keep Them Coming Back

Schedule regular emails to keep your potential and current customers updated with new information, updates, or relevant messages that will interest them. An email could revive lost connections with customers who may have moved away from working with you, or could ignite a conversation with a potential, interested, lead. Email marketing is a great tool to follow-up with leads, and also maintain a great relationship with your existing customers. 

Email Marketing in B2B

 

Would you like more information on how to best use inbound marketing for your business? Then download your free ebook today: 

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Topics: Inbound Marketing HubSpot, inbound marketing tactics, Inbound Marketing Tips, inbound marketing strategies

Inbound Marketing Software

Posted by Amy Baker on Jun 24, 2014 6:00:00 AM

Inbound marketing is a great way to help your small business thrive by introducing you to new inbound marketing strategies and channels, helping you to create engaging, quality content to attract, convert, and close customers and then keep them happy and loyal.

Creating relevant, current content is one of many facets of inbound marketing, so it may seem a tad overwhelming to be managing various tasks related to inbound marketing. This is where software devoted to helping you manage all facets of inbound marketing tools comes into play; there are some great programs available to help you get the most out of your marketing.

 

Hubspot

The powerhouse of all inbound marketing software, Hubspot is a global leader in inbound marketing strategies and helping businesses stay organised and keep all of their tools in one spot so they are readily available and easy to use. 

Hubspot’s Software is a one stop shop: providing all of your marketing tools in one place where you can even take your unique metrics and measurements from every aspect of your marketing processes and link them together. This way, you can determine if your marketing is doing what you want it to do; is it reaching the right customer? Is it having the proper effect? Is it engaging your target market?

Staying within the inexpensive theme of inbound marketing, Hubspot gives you affordable, unfettered access to the most innovative tools and research in inbound marketing strategies, tips, guides, etc. With all-in-one functionality, you can manage each aspect of your marketing mix and customer profiles easily, even if you are technologically challenged. Hubspot is inexpensive, but has premium information and marketing tools, and offers unparalleled excellence in support and usability. Hubspot’s Software is a must-have for small business owners looking for something affordable and incredibly helpful.

 

Inbound Marketing Bottom Line

 

Eloqua

Eloqua is an inbound marketing program that has integrated their marketing tools, much like Hubspot, where you can view your metrics and measurements as they pertain to the demographics, behaviouristics, psychographics, and other customer profiles that you have determined for your target market. You can easily measure the impact that your marketing has, and the response to it, with Eloqua’s software, but it unfortunately does not have the same all-in-one capabilities that Hubspot does.

Plus, Eloqua’s software is quite expensive for even a successful small business’s budget, and does not have the same stellar support or software reputation that Hubspot offers. Eloqua may be a better choice for medium to large sized companies with the ability to provide more resources towards marketing and working through many of the tools that Eloqua does not provide, but that Hubspot does.

 

Marketo

Like Hubspot, Marketo is also a high-end inbound marketing software company, though their main focus is within the Business-To-Business (B2B) realm, meaning that you will benefit more from this software if you are a business that sells to other businesses. However, even if you are a Business-To-Customer (B2C) operation, you can still use Marketo’s software as it integrates with your sales processes and cycles. It helps you to create content and encourages lead generation and follow-up, allowing you to compile intricate target market profiles which then help you to funnel your marketing focus into a specific channel to reach your specific target market.

Like Eloqua, Marketo does not have the all-in-one feature that Hubspot does, and it is significantly more expensive on a monthly basis than Hubspot, but it does have one feature that is quite advanced; the customisable ROI function, where you can generate ROI reports to help you determine the power of your marketing. However, this tool is not designed to be user-friendly, and Marketo’s software is geared more towards users who are technically proficient, unlike the highly user-friendly Hubspot. Like Eloqua, Marketo may be better when used for larger-scale companies who are able to devote the resources to navigating through the more difficult technical areas of its software.

 

You put everything you have into your business; your money, your time, your energy, so why not make your inbound marketing software work for you and help save you that precious time, money, and energy so you can focus on other aspects of your business and truly enjoy being a small business owner. 

 

Would you like more information on how to best use inbound marketing for your business? Then download your free ebook today: 

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Topics: Inbound Marketing HubSpot, inbound marketing strategies, Inbound marketing software

The Benefits Of Hubspot

Posted by Amy Baker on Jun 20, 2014 6:00:00 AM

When you are running a small business, you want to make sure that everything runs as smoothly as it can, and that it is all organised to be optimal and efficient. This is essential when it comes to your marketing tools, and Hubspot is just the software to keep you organised with all of your key marketing tools in one place to help save you precious time.

There are many benefits of Hubspot, the world’s leading innovator in inbound marketing, including unparalleled support and services, and award-winning software to attract, convert, and keep your target customers with you – right where they want to be.

 

Streamline Your Marketing

Hubspot’s Software is a one stop shop: providing all of your marketing tools in one place where you can even take your unique metrics and measurements from every aspect of your marketing processes and link them together. The software brings together all of the aspects and benefits of inbound marketing including:

  • Blogging
  • Search Engine Optimisation (SEO)
  • Social Media
  • Website Building
  • Lead Management
  • Landing Pages
  • Calls-To-Action (CTAs)
  • Marketing Automation
  • Email Marketing
  • Analytics

This eliminates the struggle and gives you a sense of control over your inbound marketing strategy, helping you to create opportunities for leads, attract your ideal customer, create sales processes that work, close the sale, and keep them coming back for more.

 

Inbound Marketing Search Strategies

 

Less Crazy, More Control

Admit it, when it comes to managing your marketing, you may be more inclined to sink into your office furniture than sit up and start punching out promotions and content. Stop with the crazy, unorganised marketing management system that you may have now and get organised and happy with all of your marketing tools in one place: one of the many benefits of Hubspot marketing software. You can regain control of your marketing because everything is together and organised, so you’ll only need to remember one password and know that it will be right where you left it.

 

Creating Killer Content

You can go beyond blogging with Hubspot marketing software, and utilise their essential SEO, CTA, and Email Marketing tools all at the same time as you create web and blog copy. They’ll help you to understand what you need from your content so that you, and your customers, acquire the most information from your posts. SEO tools are built-in to optimise your content creation process, and enhance your copy so that it gets seen by your target audience to help generate leads. Converting visitors into leads is made simple by attached a CTA to your content that will then direct them to a landing page, and enables you to create engaging and custom emails to follow-up on your leads, connect with customers, and then provides you with the proper analytics so you can see results.

 

Hubspot Agency Support

One of the most intriguing benefits of Hubspot is that you can work with a local marketing agency that is a Hubspot partner to gain access to all of the juicy inbound marketing information and tools of the software, and the expertise of the best local agencies. You can check which marketing agencies are Hubspot partners on Hubspot’s website or on your chosen agency’s own website as well.

Make marketing simple, the way it should be, with Hubspot marketing software. Providing an award-winning program, and setting the industry standard in support and inbound marketing, Hubspot has everything in one place, streamlined and easy to access and create means that your inbound marketing strategies can come to life with a manageable, results-driven focus and high level of support and usability for time-starved small business owners. 

 

Would you like more information on how to best use inbound marketing for your business? Then download your free ebook today: 

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Topics: Hubspot Benefits, Hubspot Australia, Hubspot agency

Inbound Marketing And Your Search Strategy

Posted by Amy Baker on Jun 17, 2014 6:00:00 AM

In a growing digital age where Google has replaced the traditional system of looking up business in the phone book or by calling Information, small businesses should have a strong search strategy implemented to attract their target customers to their websites and other online content. Using Search Engine Optimization (SEO) as part of your inbound marketing and search strategy is essential to directing the right kind of traffic, at the right time, to your content to engage potential leads and convert them into happy customers. 

 

Inbound Marketing Research and SEO by The 360 Degree Marketing Group

 

SEO: The Basics

So, what is SEO? It is the process of generating traffic to your website, blog, Facebook page, etc. from the natural listing on search engines like major browsers Google or Yahoo. These search engines look at the design of your website, technical coding, written content, incoming links, and website updates to boost your SEO ranking.

The design and content of your website is crucial to having a high ranking on search engines, as well as creating clarity in your marketing communications. Content should be current and continually updated, which can be done through a blog attached to your website, or just by keeping your site content fresh. Having a visually appealing website is also important, as consumers tend to scan websites, so your content and visuals should be easy to read, engaging, and intentional to help boost your SEO ranking and level of website usability. 

Your content is ranked on what the search engine deems as most relevant to users; this is where SEO comes into play within your inbound marketing strategy. To “optimize” your ranking within a search engine, you can use keywords and titles within your content as search engines pay close attention to these, and will rank according to how often those keywords or titles are searched for, but also the quality of the information, and if it is current and relevant.

The best part about SEO is that the major search portals want to keep online users as happy as you do; just make sure that you’re not “overdoing” it on the keyword (called “black-hat” SEO: a big no-no) thing as search engines can “blacklist” these websites and ban them for any search results.

 

SEO And Your Inbound Marketing Strategy

You must keep in mind that loading your content up with keywords and links will not solely benefit your SEO ranking (and will put you dangerously close to “black-hat” SEO); you want to have a great balance and small saturation of keywords and links. Your main focus should be providing high-quality and relevant content, but another feature of your site that Google especially focuses on is the level of usability and navigability your site is providing visitors.

This is true with mobile users as well, with Google reporting that 61% of those searching on a mobile platform who land on sites that are not optimized to be highly user-friendly and navigable will leave the site immediately, and go back to Google to find a site that is optimized in these fields. This will also affect how users perceive your website on computers, too: your site may be the first option when they search, but if it is not readable then the visitor is not likely to stay on your page and engage in your content, or retain any information about your company and your product.

Inbound Marketing Statistics by The 360 Degree Marketing Group

SEO And Social Media

As social media (Facebook, Twitter, etc.) use continues to increase, so does the possibility of a high SEO ranking for your business. Facebook and Twitter especially can be a great way for your company to interact with potential and current customers, generate leads, and major search engines like Google and Bing confirmed that Facebook and Twitter influence SEO positively. This is due in part to ‘shares’ or ‘mentions’ on these social networking sites that act like viral word-of-mouth marketing; consumers are more likely to trust recommendations from their family and friends than from commercialized promotions, so having your content shared or mentioned is huge in generating leads, and customers, for your business.

 

SEO is a crucial part of your inbound marketing strategy and, if it is managed properly and optimized for your business, it can bring in a 4% increase in leads than traditional outbound marketing strategies like direct mail (Hubspot.com), and the forecast for SEO is one of substantial growth.

Generating a high ranking can be completely free to do on your own, or you can take the guesswork out of SEO rankings by hiring an expert or buying inbound marketing software to help you, and your business, navigate the oft-overwhelming world of digital marketing.

 

Would you like more information on how to best use inbound marketing for your business? Then download your free ebook today: 

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Topics: inbound marketing tactics, Inbound marketing and SEO, inbound marketing strategies, Inbound marketing software

Outbound Versus Inbound Marketing

Posted by Amy Baker on Jun 13, 2014 6:00:00 AM

With a shift in marketing strategies towards inbound marketing, and many small businesses employing only inbound marketing tactics and relinquishing any ties to the more traditional, outbound marketing strategies, small businesses should know the differences between inbound marketing versus outbound marketing, the benefits of inbound marketing, and what it means for their business.

 

Outbound Marketing

Outbound Marketing is the more traditional form of marketing where marketers go directly to consumers with widely broadcast messages using tools like print ads, direct mail (post), telemarketing, sales calls, cold calls, and other forms of personal selling. Advertisements on television, radio, newspapers, magazines, and even Internet ads are considered outbound marketing tools.

This approach has been called interruptive and old-fashioned, and is less widely used due to the evolution and continual growth of the digital frontier. Inbound marketing strategies have proven to be more effective within a digital context.

 

Outbound Marketing Trends

 

Inbound Marketing

Inbound Marketing, on the other hand, is when customers set out with intention and seek out the product that they are interested in by searching for it online, mainly through search engines. Inbound marketing involved Search Engine Optimisation (SEO), Pay-Per-Click-Ads (PPC), blogs, digital public relations, and social media.

It is much less expensive to implement inbound marketing vs outbound marketing strategies, and, though most inbound marketing is free, it costs much less to post a PPC ad than a TV ad that will garner less traffic and, therefore, less interested potential customers. Marketers are seeing a steady rise in profits when using inbound vs outbound marketing techniques, and are more likely to utilise inbound strategies to help generate revenue, drive traffic, generate leads, and close deals.

Inbound marketing tactics

 

Inbound Versus Outbound

Though the largest obvious difference between inbound and outbound marketing is that inbound marketing costs significantly less than outbound methods, there are several other differences that outline the benefits of inbound marketing and the steady decline of outbound marketing, including:

Inbound marketing costs less

Content Creation:

With inbound marketing, you can create content on your website, blog, or social media sites and keep it updated so that it is relevant, current, and consistent with the interests of your target market. You can ensure that your content will be seen by your target audience, and not just everyone like with outbound marketing channels, through SEO and encouraging sharing of your content. This generates traffic to your website and blog, creating opportunities for sales leads. The best part about all of this? It’s all essentially free, provided you are taking on SEO by yourself, whereas with outbound marketing, you would be paying to update your content on print ads and other promotional channels like TV or radio.

 

Clear Communication:

With information available to your audience at the drop of a hat, or the click of a button, customers want to feel that they will be supported and heard when they come to you, and want to be able to trust that you will maintain a clear level of communication with them throughout their relationship with your business. This is made simple using your social media presence, where you can engage directly with your customers online via messages, posts on your social media feed, or through other means of communication. You customers can also use social media to promote your business through sharing, liking, and commenting on your content where their followers can see their activity and drive traffic to your social networking page and, ultimately, your website.

 

Give More to Get More

Though the digital age is booming, customers are more wary about giving out their personal information, even though gathering that information is crucial for your business to generate leads. You have to be able to provide something to them in return for their providing you with their contact information; some websites will offer a free whitepaper, eBook, or guide relative to the business in exchange for the lead. Though some visitors may sign up just because they are interested in your business and want to receive your newsletter, many potential customers will be more apt to providing the information that you need to close the lead when they are offered an incentive.

 

As a small business owner, the choice of inbound vs outbound should be easy; you likely do not have the resources, time, and energy to devote your company’s marketing to outbound methods. Choosing inbound marketing will help to save you that time, energy, and money that you would have spent, and lost, with outbound marketing. 

 

For more information on how to best run an inbound marketing campaign, download your free ebook by clicking the link below:

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Topics: Inbound marketing vs outbound marketing, inbound marketing versus outbound marketing, inbound marketing tactics, inbound marketing strategies

An Introduction To Inbound Marketing

Posted by Amy Baker on Jun 10, 2014 6:00:00 AM

Navigating the often rough waters of marketing in this digital age can be overwhelming, and downright terrifying for small businesses.

There are many benefits of inbound marketing, that make it crucial for business success.

Compared to the old methods of outbound marketing, where businesses bought advertising and promotion channels using cold-calling, traditional “snail mail”, telemarketing, and newspaper ads, inbound Marketing helps you to create engaging, quality content. This content will create customer loyalty and interest in your brand, products, and/or company and make them want to pass your message along at a minimal cost to you and your business.

When your content engages your ideal customer, you are able to naturally create awareness (called “inbound traffic”) so you can then convert a potential customer into a repeat, and happy, customer.

Inbound Marketing Introduction by The 360 Degree Marketing Group

Know Your Audience

You should always have a targeted audience, or market, so you know exactly what kind of customer you are trying to attract, and how you plan on attracting them. Inbound marketing utilizes mainly digital promotional and distribution channels like blogs, YouTube videos, email blasts and/or newsletters, social media marketing, eBooks, e-zines, Search Engine Optimization (SEO), and other content marketing to help draw in the targeted audience and create an intimate connection with your brand or company. Due to this connection, your customers will be more inclined to share, and thus, recommend your product with friends and family and continue to be loyal to your brand or company.

 

Stay Relevant

Creating informative and engaging content isn’t the only theme within inbound marketing that you should be concerned with; you will have to recognize that each customer will connect differently with your brand, you should become aware of your target audience’s personal needs, recognize the marketing channel that your customers are coming to you from, and you should focus on maintaining a high standard of quality for your content to keep it engaging to your ideal audience at the ideal time. By doing so, you are ensuring that your content stays relevant and informative to your current customers, and to your ideal potential customers, so that you are promoting your brand as helpful and supportive rather than pushy and overwhelming like brands that use outdated Outbound Marketing strategies like cold calls.

 

The Essence of Inbound Marketing

The definition of Inbound Marketing can be summarised within three levels: Attract, Convert, and Analyse. It is important to note that you should have your customers’ requirements and their continued enjoyment and love of your brand in mind during these phases:

 

Attract:

You don’t want to attract just everybody or just general traffic to your brand and company; you want to make sure that you’re attracting your ideal audience and customer. These targeted customers are those that will connect with your brand, buy what you have to sell, and keep coming back for more. There are several tools you can use to attract your target customer including blogging, social media, SEO, and website optimization. Regardless of the tool you use, your content should be informative, valuable, and appealing.


Convert:

Now that you’ve brought in traffic that you want, you should try to convert this traffic into viable leads; you’ll need their contact information including their email address. Gathering this information is crucial to maintaining a channel of communication with your customers. You shouldn’t just assume that these potential leads will give you their information for “free”; you’ll need to offer them something like a bonus eBook or whitepaper that is informative and helpful. Make sure you have a simple process to help you keep your contacts organised and central so you can access it at any time and send emails to follow up with these leads to help them become paying customers.

 

Analyse:

You’ve got leads and have generated traffic, you’ve converted leads into customers, but you should now analyse your system to ensure that you’re going to keep your customers happy and turn them into promoters of your business. You should always be trying to stay relevant and supportive to your customers’ needs, so you should analyse which channels your customers are coming to you from, the psychographic (attitudes, personalities, and lifestyles) indicators, along with a thorough analysis of their demographic (age, income, location) and behaviouristic (values, usage rates, what they want from the product) tendencies. Facebook is a fantastic tool to monitor these factors, and they can help you target consumers with similar interest as your current clientele for any future marketing.


Generate Income with Inbound Marketing and HubSpot by The 360 Degree Marketing Group

There are many great benefits to inbound marketing that can work great for you as a small business owner: it will cost you significantly less of your hard-earned cash by generating leads through social media, email blasts or newsletters, and various other digital, user-friendly channels instead of taking time, money, and energy to cold-call or make sales calls as in traditional, Outbound Marketing.

A common definition of inbound marketing is ‘the focus of being seen and found by customers’ to generate leads and, thus, generate profit. Staying informative, relevant, and informative is crucial to finding the ideal customers, keeping them happy, and having them promote your business because of their positive experience; all of this achieved for your business through Inbound Marketing.

 

For more information on how to best run an inbound marketing campaign, download your free ebook by clicking the link below:

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Topics: content marketing, Inbound Marketing, Introduction to Inbound Marketing

Your Free Facebook Marketing Tips

Posted by Amy Baker on Jun 6, 2014 6:00:00 AM

There are dozens of reasons you need to put your business on Facebook as a part of your marketing strategy; some might say over 800 million of them actually. There are approximately 850 million users on this social network. If you aren’t on it, just imagine all the marketing opportunities that you’re missing out on.

If the statistics below are not sufficient to convince you of the importance of using this network as a marketing strategy you can download a free Facebook marketing eBook to gain more insight into why this platform is not to be underestimated.

  • The average amount of time a user spends on Facebook is 55 minutes.
  • Facebook pages allow businesses to create an interactive space where their customers can engage with them.
  • Facebook is a semi-free marketing tool, as it helps to increase your visibility online. Using proper SEO on your businesses page will result in first page rankings on SERPS.
  • The average user has about 130 friends. This means that one “like” will lead to a mention in the news feeds of 130 people. Exploiting this could lead to endless possibilities.

 

Facebook as a marketing platform is a no brainer.

Facebook places is a location based application and a potential marketing tool. It is a check-in app that can be used on mobile phones. This tool allows users to share their location by simply clicking on the “check-in” option or Facebook places icon in the app.

Because Facebook is the number one social media network in the world, businesses can exploit its potential easily. The Facebook places page contains a map and can also be used to market discounts and promotions to customers who check-in to your location. Merging your places page with your business page is a great way to complete the picture of your organization. 

  • It matters for business owners as a large number of marketers and businesses rely heavily on Facebook to advertise.
  • Integrating your social channels ensures better results as this creates lots of opportunity for cross channel advertising.
  • Social media marketing requires a smaller budget when compared to other forms of advertising.
  • The opportunity for ROI is high on Facebook. Engaging with your customers using their preferred method sends the message that your company is in tune with your audience.
  • Comments. Likes and shares are a simple way to determine the effectiveness of your posts and ads without necessarily going through tons of graphs and data.

 

Facebook Marketing by The 360 Degree Marketing Group

 

The growing importance of social media marketing among businesses.

Social media has cemented its place in the online marketing strategy of businesses due to the ease of use, the relatively low cost of advertising as compared to other mediums, and the ability to target specific demographics. Let us break these down in further detail.

1. Social media is an effective low cost advertising option

The relatively low costs and ease of setting up an ad on social media makes this a great branding platform for small businesses. Your ads will reach a large audience almost immediately.

2. Branding is very effective on Facebook

According to Forbes magazine, 83% of people prefer Facebook compared to 53% of people who use Twitter to connect and engage with their favourite brands. It was also reported that 50% of people looking to make a purchase base their buys on recommendations made on social media.

3. Finding potential customers is easy on social media

The majority of the world’s population uses Facebook. When people sign up on the site, they provide personal information that is very important for marketers. Hobbies, likes, and occupation details provide information crucial for ad targeting.

 

Facebook Marketing and The 360 Degree Marketing Group

 

4. It enables direct customer interaction

Small and large businesses can engage with their audience directly on Facebook. Posting questions on your wall and rewarding your fans for correct answers or honest opinions about your products is a good way to encourage interaction.

5. It can generate more leads which can be converted to sales

Increasing sales is the bottom line when running ads. 71% of Users will buy products from brands that they are connected to on Facebook. 

 

For more information about how you can turn your Facebook fans into paying customers and generate an income from your page, download your free copy of our ebook by clicking the link below:

The 360 Degree Marketing Group Facebook Fans Ebook for Small Business Owners

Topics: Facebook events, social media marketing, Facebook Marketing

How Your Liquor Store Should Be Using Facebook Events

Posted by Amy Baker on Jun 3, 2014 6:00:00 AM

Facebook events are described as calendar based resources. These are used to alert your audience of upcoming events in your business calendar. They can either be public or private and can be created by anyone. Events are an easy way to spread the word about upcoming occasions as they have the ability to reach a vast audience in a short time.

Facebook events have features such as an RSVP list. The event will be displayed on the invitees’ page as a reminder when the date arrives.

In order to make your liquor store Facebook events stand out and gain the attention and attendance they deserve, utilize the tips below.

 

Liquor Store Events Facebook Marketing

 

  1. Create your liquor store Facebook event on your page using your personal profile as host

This works to promote you in different ways.

  • Invitees to the event have a link to your personal page
  • Invitees can see all the other events you have created
  • You can directly message all of your invitees using your personal profile. Do not abuse this feature as your messages can easily be seen as spam.
 
  1. Provide all relevant information

Do not make people have to search for information. All important details should be at the top of the page. Any other information pertaining to the event can then be found by clicking on “see more”

  • If attending the event requires registration on a website, this should be the first detail on your event.
  • After adding all the relevant details, list all links pertaining to the event. These can be a link to an audio file, a video, twitter or instagram page.  These links will also be highlighted in relation to your event
 
  1. When choosing a venue, use one that is recognized by Facebook instead of an address

Facebook will auto complete the name of a venue it recognizes when you type it in the location bar. If not, add this venue before making it your event location.  If there is no map to your event, Facebook will usually not recommend it.

 

  1.  Create multiple events if your schedule is longer than 5 days

Facebook events are automatically imported into people’s calendars. If your event will take more than 5 days, this means that you will be squatting on someone’s calendar for more than a week: this is an easy way to annoy your audience. You should also add a start and end time as the default is 3 hours.

 

  1. Do not restrict who can post on your event wall

Clicking on “admin only” will restrict your invitees from communicating with you. Allow people to engage with you.

 

  1. Add a relevant cover photo of the recommended size

This picture is just as important as a magazine’s cover photo. Most people will use the picture on their event flyer as their event photo. Unless all the information on it can be clearly seen in a 714x264 pixel rectangle, don’t do this.

 

Facebook Event Marketing Tips

 

  1. Have one official event

Everyone in your store should be involved in your Facebook event.

  • This will enable Invitees to see everyone attending on one page
  • Hosts spread the word on your event on one page
  • A true number of attendees can be seen
 
  1. Choose your invitees wisely

You can use a hack such as “invite all friends” to find attendees. You can also select and target your invitee list by choosing friends by location, interest or work.

 

  1. Keep people excited

When an event is first published, half of your invitees will reply or buy tickets within the first few days. The other half will only respond in the last few days leading to the event. You should also keep in mind that those that are excited about the event at the beginning will not necessarily turn up for it, or remember to do so.

  • Post regularly on your event wall so as to refresh your audience’s minds.
  • Post pictures, articles or reviews that have been published about the event.
  • Send updates regarding the event using your business page
  • Using the host page, send messages to the invitees directly to their inboxes.

 

It is also important to promote your events outside your circle. Use any other social media networks to spread the word on your event to assure maximum attendance. 

 

For more information on how you can more effectively utilize Favebook to market your store, download your free copy of our 'Liquor Store Marketing Tip Sheet' by clicking the link below:

The 360 Degree Marketing Group Facebook Marketing for Liquor Stores Tip Sheet for Liquor Store, Bottle Shop and Bar Owners

Topics: liquor store marketing, Event marketing, Facebook Marketing