The 360 Degree Marketing Group Blog

It’s On: Television Versus Radio

Posted by Amy Baker on Dec 31, 2013 4:00:00 AM

Emmy Award winning Tonight Show host Johnny Carson once joked that; “If it weren't for Philo T. Farnsworth, inventor of the television, we'd still be eating frozen radio dinners" and bands like The Buggles famously stated that; “Video killed the radio star” but are things really that cut and dry?


Let’s find out what works best for your business in a “TV Ads versus Radio Ads” fight to the death!

Statistics To Help You Understand Both Mediums Better

With a population of over four million, AGB Nielsen has found that over 2.57 million Sydney-siders tune in to the radio waves, and the numbers to support that, don’t lie.

The top two performing radio stations—according to AGB Nielsen’s cumulative audience numbers— in descending order, were; 2Day FM, and Nova, which has a listenership over 830,000 people.

According to OZTam’s database, 81% of the nation’s television viewers come from Sydney—which is roughly 18.4 million people sitting down to watch a little TV, so what’s the best for a small business weighing television advertising versus radio advertising?

 

Television versus Radio Advertising

 

Which Is Better: Radio Or Television Advertising?

When it comes to a cost based TV vs. Radio debate, you will find that radio wins versus television. As a matter of fact radio advertising will win out against almost any medium—it is one of the absolute least expensive ways (next to word of mouth) to market your business to an audience.

Another reason why radio is better than most forms of advertising is the manner of its outreach. With radio advertising you are able to reach a large group of people, perhaps in the same office, or car, at the same time. But that alone will not determine whether television advertising is better or worse than radio advertising.

 

Radio Versus TV Advertising

So your ears picked up the fact that radio is cheaper than TV, but it still has an outreach that’s also in the millions? That’s good because there are many things which make radio just as good if not better than television, espeically when you are considering your advertising options.

Many people like to listen to the radio whilst they are accomplishing daily tasks, without distraction (like driving), so it’s often-times associated with achievement, as well as relaxation, versus television which is a more passive merium - a favourite amongst procrastinators, that even allows the viewer to completely ignore the advertising message by pressing the mute button.

You as an advertiser can get statistical information from someone who handles your marketing, and help you better decide the exact time that you’d like to run your radio ad in a way that helps you target a specific consumer segment, depending on the listeners of the radio programme, whereas.

Have you ever listened to a radio segment, and listened in wonder and amazement as the DJ
somehow managed to blend the set, the song, and the ads so seamlessly that you were able to listen to the ads over and over again? On television you cannot really entwine television ads with the TV shows, unless you pay for product placement, which is very expensive. Radio advertisements win when it comes to economizing. 

Unlike TV the likelihood of your audience being in the car already, and probably enroute to make a purchase is relatively high. Television on the other hand, has to entice them, and convince them to hop in the car and drive to the store. Radio ads find your target group already about to spend money, and puts your business in a proverbial sweet spot.

 

Television Vs Radio Advertising

Although radio ads must be looking very good at this moment, they are not really the complete winners in a TV ads versus Radio Ads match, and here’s why:

Quite simply one of the biggest drawbacks to radio ads is that they are not visual. The visual sells well, which is why television costs are so high. Radio ads also come and go very quickly. Drivers are in the car because they have some place to be, and the radio keeps them company, this is very different to television where the audience is less distracted and better able to engage with your ad.

Unlike television ads, radio ads cannot engage with an audience, and their emotions in a sensory way, they rely solely on sound to drive the message home, depending on your business, that can be highly effective, or of very little use.

So at the end of the day television and radio advertising are not adversaries, they are allies; used concurrently (should budget permit) they can be an invaluable resource, and a great way to engage your potential customers.

For more information about how to measure your marketing success, and tips on ensuring that your marketing efforts are paying off, download our free ebook: Closed-Loop Marketing by clicking the link below.

 

The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: radio vs TV, Television versus radio, TV ads versus radio ads, television advertising versus radio advertising, television advertising better or worse than radio, which is better radio or television advertising?

Social Society: The Best Social Media Marketing Platforms For Teens

Posted by Amy Baker on Dec 27, 2013 8:00:00 AM

Some marketing principles never change, while others rarely stay the same for more than a few years. These days, it’s important to stay on top of where your market is at any given time. If you’re marketing to teenagers, then you know that you need to be online, mobile, and exceptionally social. So what is best marketing mix to reach teens today?


Social Media Marketing on Instagram

According to data from the Pew Research Center, 18 percent of mobile device owners use Instagram, and Instagram says that it currently has over 150 million active users. Small businesses can market on Instagram by creating photo content, and having their photo advertisements appear on users’ news feeds. According to Marketing Land, 40 percent of brands are now marketing on Instagram.

By advertising to teens on Instagram, small businesses can also target by location. For example, if you are marketing only to teens who live in Sydney, then the hash tag #sydney will result in more advanced targeting. Instagram is free, but if you choose to pay to promote your content, then you will have a higher success rate. Small businesses can also engage with their market by reposting other users’ content and commenting on their photos.

According to an AllTwitter.com infographic, Instagram is 21 percent of teenagers’ favourite social media outlet. Similarly, from 2012 – 2013, instagram rose from 12 percent to 17 percent in its status as their “most important” social network.

 Instagram: Best Social Media Marketing Platforms For Teens

 

Social Media Marketing on Vine

In an increasingly mobile world, Vine is great for advertising to teens because it’s the equivalent of the modern day television commercial. That’s because Vine videos are limited to 6 seconds, which can give brands just enough time to market themselves without overstaying their welcome.

Vine has only been around for less than a year, but it has already exploded with tens of millions of users. According to data from The 7th Chamber, 2/3 of the world’s data will be video by 2017, and five tweets per second contain a Vine link.  Some of the most influential brands on Vine include Xbox, McDonald’s and Taco Bell. Like Instagram, Vine allows users to use hash tags to target by interest and location, allowing your brand to reach the right teenager in the right place.

 Vine: Best Social Media Marketing Platforms For Teens

 

Social Media Marketing on YouTube

YouTube has been around since 2005 and is one of the most influential outlets for teenagers. According to the company, more than 800 million unique users visit the site every month, and its mobile app receives 600 million views every day.

So how can companies market using YouTube? You can either create, tag and distribute your own video content, or you can reach out to influential YouTubers with a strong following, and see if they would be interested in doing a video about your product or service.

YouTube truly is a teen’s world - according to a study by Nielsen, 64 percent of teenagers discover new music through YouTube, instead of through traditional means. For tips on adding Instagram, Vine, and YouTube to your social media marketing click here.

 

YouTube: Best Social Media Marketing Platforms For Teens

 

Social Media Marketing on Tumblr

Teenagers are more engaged with and active on blogs rather than traditional news outlets. According to Tumblr, 90 million posts are published each day on 100 million blogs. It’s the go-to platform for teens – according to Quantcast, 39% of the Tumblr community is under 25 years old.

Using the platform, companies can advertise by sharing video, photo and written content and targeting it by interest and location. According to Tumblr, 60 percent of engagement with your ads comes from non-followers – meaning, it’s worth it to spend the money on a sponsored post. Tumblr provides a built-in audience, and it’s a great way to reach teenagers who are interested in engaging with compelling content.

Tumblr: Best Social Media Marketing Platforms For Teens

 

Although these platforms are all different, when marketing to teens, the best methods should remain the same – be authentic, original and provide value with your content.

Teenagers today are more receptive to marketing that they can share, learn from and engage with on a stimulating level. It’s a bonus that in a mobile world, these platforms can reach teens in their homes and on the go. They provide both paid and organic advertising solutions for businesses of all shapes and sizes. 

If you would like to find out more about how to utilize social media to increase your sales, web traffic, brand awareness, and engagement; download our free ebook How to Turn Facebook Fans Into Paying Customers by clicking the link below.

 

The 360 Degree Marketing Group Facebook Fans Ebook for Small Business Owners

Topics: mobile marketing, marketing to teens, sydney marketing, Tumblr marketing, social media marketing, vine marketing, YouTube marketing

Twitter 101: Online Marketing What You Need To Know Now

Posted by Amy Baker on Dec 24, 2013 4:01:00 AM

Twitter is a highly personable medium! Even the largest corporations must tweet in a personal and responsive manner in order to be successful in engaging and communicating their message.

Twitter should not be used solely as a broadcast medium.

Kristin Moore, a media, politics and criminology tutor at the University of New South Wales and the University of Sydney uses the ‘dinner party’ metaphor as a standard guideline for online marketing engagement, with the usual amalgamation of good and bad types of people or businesses in attendance.

The types of people on Twitter:

There are many types of people on Twitter including the arrogant bore, the know it all, the boring person, the person who talks about themselves and their achievements all night and doesn't listen, the person who just repeats things they've heard from other people, the complete idiot, the flirt, the nuisance and a few others to boot.

Fortunately, amongst these negative types are also a whole lot of smart, witty, well informed people who love to have a laugh, a discussion, an argument and who enjoy interacting on a personal level.

So how do you become one of the positive personality types so your audience wants to engage with you and assist in your social media marketing efforts?

Seek out like-minded people and companies.

Seek out people with the same interests as your organization by searching hashtags and words and then following 'leaders' or prominent people or organisations in your field. Look who they follow and who follows them, follow more people etc.

In order to be social, you must engage and not just broadcast to your followers and influencers. At least half of your tweets should be @someone whether it is in a conversation, response, or comment. Linking to interesting and relevant articles that either your company has written or otherwise is also fine, and great for linking people to your hub; just make sure this isn’t all you do! Our top ten tips for Twitter can be found here.

describe the image

 

Do Don't
Make sure your tweets make sense in context. Say anything you wouldn’t say in real life.
Be personal and be yourself. Be genuine and honest.  Don't always retweet or follow others when they do the same for you. 
Respond to every tweet that's directed to you and respond personally to new followers - a simple 'hi, thanks for the follow' is fine. Don't be passive aggressive or obtuse - instead be open and say what you mean
Polish and edit your tweets to make sure you are saying what you think you're saying and ensure you can be understood.  Constantly advertise and push your products or services. 
Make your tweets 80-100 characters or less. This makes it easier for others to retweet you. Don't overuse hashtags - one or two per tweet is fine.
Use hashtags to keep your tweets on subject and be consistent in your use of hashtags around your topic.  Don't leave large gaps between comment and reply time. 

 

When in doubt, refer to the standard societal norms and rules! These have not been suspended for internet interaction.

 

If you would like to find out more about how to utilize social media to increase your sales, web traffic, brand awareness, and engagement; download our free ebook How to Turn Facebook Fans Into Paying Customers by clicking the link below.

 

The 360 Degree Marketing Group Facebook Fans Ebook for Small Business Owners

Topics: Twitter marketing, Twitter advertising, social media marketing, Twitter for Business, social media, online marketing, Twitter

Is It Better To Advertise On Channel 7 Or Channel 9?

Posted by Amy Baker on Dec 20, 2013 8:00:00 AM

What is the best television channel for Sydney advertising?

A better question is “Who watches each channel?” Ultimately, both channel seven and nine each have millions of viewers and equally strong followings. It’s not about which channel is better, but how far you as a business owner are willing to go in order to understand your customer base. On television, the term “better” is subjective, since everyone likes something different. What matters is what your customers enjoy watching. They key is to understand who your customers are, which channel they’re more likely to gravitate towards and finally what type of device they are watching on.

Channel 7 reaches 13 million viewers per month, while their online affiliate Yahoo!7 has 8.2 million unique users. However, television advertising is not what it used to be, and their advertising market declined by 1.7 per cent in 2013. For small businesses, Channel 7’s metropolitan television advertising market declined by 2.2 per cent. If you’re interested in advertising on television, now may be a good time to secure a good deal, given the likelihood of more flexibility and reduced contract rates.

Advertising on Channel 7 or Channel 9

 

Again, however, it’s all about whom you are trying to reach. For example, their affiliate channel 7mate is the most-watched additional channel for men ages 16-54, while Channel 7’s early morning programs, Sunrise and The Morning Show, are in their 7th and 10th consecutive years of leadership. It’s also important to remember that no television channel is just a television channel anymore – for example, Channel 7 now has three digital channels that are mobile-compatible. By advertising on these digital channels, you may be able to gain high exposure without the high cost.

 

Think outside the box!

For example, Yahoo!7 is developing the Seven News mobile app, where you can also advertise to reach your audience. The viewer may not be sitting in front of their television, but they’re still tuned in to Channel 7. They’re also developing a companion app, FANGO, which allows Channel 7 devotees to connect and engage with one another surrounding their favourite shows. The app provides a social media component, program trivia and polls. And for the business owner, it provides another, perhaps smarter, way to advertise with Channel 7 today.

Advertising on Channel 7 or Channel 9

In recent years, Channel 9’s hit show Underbelly and their digital channels Go! and GEM have made them attractive to younger audiences. Much like 7, however, the idea of television advertising today has gone far beyond the traditional screen. Channel 9’s advertising wing, Mi9, reaches 12 million Australians every month through not only through television but via online video, mobile phones, email newsletters and even Skype. According to Mi9 research, women aged 35 to 54 are the most active on mobile phones – therefore, if that’s your target market, Channel 9 mobile may be your answer. Furthermore, 35 per cent of Australian mobile phone owners use their device while watching TV. At the same time, according to Mi9, 53% of tablet users in Australia happen to be male.

 

Ultimately, it’s not about what channel to advertise on, but your demographic

And what format to use (TV, PC, mobile phone, tablet). Channel 7 and 9 are both giants, so there’s no need to worry about or compare their reach. What you should consider is which channel caters more toward your demographics, and the intersection of where your customers meet their devices. That way, you can optimize your television ad spend and craft more appropriate, meaningful and powerful advertisements. The more time and effort you spend understanding each television channel, and who their audiences are, the more prepared you will be to make an educated decision regarding which one is right for your audience. 

If you would like to find out more about how you can measure your marketing success, download our free ebook: Closed-Loop Marketing. This free resource will explain how you can measure the metrics that matter and link your sales back to the marketing efforts that created them. Simply click the link below to download your free copy:


The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: advertising channels in Sydney, best advertising channel, Sydney television advertising, channel 9 versus channel 7

To Use Radio or Not? Here’s The Cost of Sydney Radio Airwaves!

Posted by Amy Baker on Dec 17, 2013 4:08:00 AM

Marketer and Consumer Psychologist Stuart Henderson Britt once said that: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

On your businesses journey to profitability, there are many obstacles which you might face, but you’re definitely doing something right if you are already considering your advertising options.

You may feel like you are a world away from setting budgets solely for radio commercials, but actually it is relatively inexpensive, and quite effective to designate a small amount for your own advertising spend to radio.  It’s true that print media advertising is highly niche-centric, and television advertising can be expensive, but radio airwaves are great for any rising business star. It is very much still a viable form of advertising!

It might seem a little odd for you to advertise on the radio, especially if you’ve previously associated listening to the radio with your Nan, who may have questionable taste in food, clothing, music—well everything—but that’s where you’re wrong!

Sydney Radio Advertising


Radio advertising in a large metropolitan area like Sydney is an invaluable asset that allows you to have an outreach to over 4 million people!

So now you’re probably wondering, exactly how much does a radio ad cost?

Here’s the breakdown on the value and cost of a radio ad in Sydney;

Radio advertising costs vary, based on a series of factors, depending on what you’re looking for as a business owner. So what exactly determines the cost of radio ads in Sydney?

First Factor: The Duration Determines the Cost of Your Radio Ad

According to some of Sydney’s latest radio marketing stats, it’s much better to have a 45 second radio commercial, than a 30 second ad, as they work 30% better—even though they might cost a little more: the return is clearly worth it. In this case, you have to ask yourself if you are looking at the cost of a radio commercial in terms of just price, or what the yield from that commercial will be. 

 

Sydney Radio Advertising

Second Factor: The Placement Influences the Cost of the Radio Ad

Airing your radio ad at a time when the only people tuned in will be the wrong age, the wrong demographic, or the wrong gender is nearly as bad as never having aired anything at all. The cost to advertise on radio is not something that you can afford to take lightly, so you have to be smart about when you air your ad. 

According to recent information gathered after Sydney’s radio stats analysis, it’s best for brands to run their ads at ‘drive times’. These ‘drive time’ radio commercials can do up to forty times better than an ad that runs during the grave-yard shift—unless of course your target audience is up at these hours. The cost to advertise on that Sydney radio station will therefore be reflected in your placement.

Third Factor: The Sydney Station that will air your Radio Ad

Depending on the size of the radio station, they will have differing levels of listenership, at different times during the day—some stations also have a higher listenership than others, so their rate cards will take that into account. When you have your advertisement running on a radio station that no one in Sydney has heard of, or barely listens to, then you’re still going to make little progress.

You might think that it would have been easier to attach the price of a radio ad to a list of stations, containing the most expensive radio station for advertising, pitted against the cheapest radio advertising for advertising, but that would not provide you with any sort of value, and when a small business is looking at running an advertisement, value (created by having all the right information) is the most important element—everything else will pale in comparison!

Remember; the money spent on running a radio commercial will be money well spent, but you must make sure to have the right team of marketers on your side who will research, negotiate, and advise you on the best value for your business and your advertising strategy

If you would like to find out more about how you can measure your marketing success, download our free ebook: Closed-Loop Marketing. This free resource will explain how you can measure the metrics that matter and link your sales back to the marketing efforts that created them. Simply click the link below to download your free copy:


The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: Sydney Radio Ads, Sydney Radio Airwaves, Radio, Radio Market, radio advertising, cost of radio ads

Outdoor Advertising: Is Your Ad Money Blowing Away In The Wind?

Posted by Amy Baker on Dec 13, 2013 8:00:00 AM

Outdoor Advertising Offers A High Return On Investment

It’s true that outdoor advertising is expensive. However, the return on investment can be very high – if you advertise the right way. Print ads may be dying due to online marketing, but life outdoors as just as grand as ever. Small businesses that fail to see a return on their investment usually don’t do the necessary research and homework before purchasing a billboard or other type of outdoor ad. It’s easy and affordable to optimize your ad spend with the right data, so make sure that you’re prepared before inquiring with an ad agency.

If bus shelter ads cost too much, then find out where they are taking the bus to, figuratively speaking. Meaning, it makes more sense to purchase a very small and inexpensive ad, at a location where a smaller number of your specific demographic is likely to be, rather than a large and pricey ad at a place where there are simply a ton of random people who may not have anything to do with your product. Today, it’s more about niche targeting rather than the old school approach of flinging a bunch of stuff at any old wall and seeing what sticks. It’s less of a numbers game, which is why for the small business owner, less may indeed be more when it comes to outdoor advertising.

Outdoor Advertising

If you are willing to make the effort to better understand and connect with your customers, then outdoor agencies have the right products for you. For example, digital billboards allow you to change your message weekly, daily or hourly. When we’re online, it’s easy to capitalize on current trends and events – but what about outside in the real world? With digital billboards, it’s now possible. Consider the possibilities of being able to change your billboard by the hour – morning, afternoon and night, and how those times align with your sales data and analytics.

 

Integrate Digital Marketing With Outdoor Advertising!

In the past, outdoor advertising meant that if a consumer was intrigued by your ad, then they still had to wait until they got home to learn more. Today, however, smartphones have actually made outdoor advertising more effective. According to APN Outdoor, 44% of survey respondents seek brand and product information whilst out and about, through their smart phones and tablets. At the same time, 50% actively notice ads outdoors and 36% say that outdoor advertising is actually a welcome distraction. Although print ads are dying, the combination of mobile technology and more active lifestyles means that outdoor advertising may be better than ever.

It’s not enough to acknowledge that your customers frequent airports, for example, and therefore you should set up a billboard in an airport. For example, according to MOVE (Measurement of Outdoor Visibility and Exposure), they measure ad effectiveness at a variety of areas inside an airport: check-in counters, security screening, retail areas, baggage claim, taxi ranks, club lounges, food courts, airport entrances and arrival/departure gates. Again, the small business owner who makes the effort to gain greater insight into their customers will likely have a better experience than the business owner who haphazardly throws an ad up without the necessary due diligence.

 

So is outdoor advertising worth the price?

Today’s consumer is more informed than ever before, as well as more resistant to hype and fluff than ever before. That’s why content marketing is so popular now – it’s all about providing people with valuable, practical information or an inspirational and entertaining story. Many companies will throw down thousands of dollars on outdoor advertising, yet if they’re sending the completely wrong message, then what’s the point? As a small business owner, you know that good judgement is something that money can’t buy. The cost and effectiveness of your outdoor ad, in many ways, comes down to you. Ask yourself: in the end, does this ad serve me, or my customers?

If you would like to find out more about how you can measure your marketing success, download our free ebook: Closed-Loop Marketing. This free resource will explain how you can measure the metrics that matter and link your sales back to the marketing efforts that created them. Simply click the link below to download your free copy:

 

The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: billboard prices, outdoor advertising, billboard advertising, billboard marketing, outdoor marketing, cost of outdoor advertising, billboard Sydney

6 Reasons Why Your Business Should Be Marketing on Pinterest

Posted by Amy Baker on Dec 10, 2013 4:49:00 AM

Pinterest is one of the youngest social media platforms to enter the digital marketing mix, but don’t let that put you off. 

It is also one of the fastest growing. In fact, Pinterest has experienced a 66% increase in web traffic in just the past year, and now it has a whopping 70 million active users.

Over 500,000 businesses have found Pinterest to be a valuable social media marketing tool. There are many benefits to this specific platform, and depending on your business goals, it may be just the ticket for you too.

 Marketing on Pinterest

 1. Pinterest makes buyers out of browsers

If you have a beautiful product or service, then this is just the medium for you. Unlike many other social media platforms, Pinterest makes the path from posting to purchasing fast and easy. In fact, simply by putting a price on your product or service pin, you will increase your sales, click through rates, and see a 36 percent increase in likes.

 

 2. Pinterest improves your search engine optimisation

Whether you have stunning images to share or not, Pinterest is an invaluable tool for creating inbound links. Because every pin contains a link, you can simply link your images back to your website or Facebook page. Then sit back and watch as your referrals rise, traffic increases, and your search engine rankings improve.

 

 3. Pinterest makes research easy

The Pinterest search feature is a great marketing tool. By searching for your keywords and areas you can quickly get a grasp on what is trending and what is popular in your area. By following your followers you can also see what your fans are interacting with, what they enjoy, what they want to see, and then hone your pins to increase engagement.

 

 4. Pinterest quickens consumption

This may sound counterintuitive; because you want people to spend time with your content. But the fact of the matter is, people want information quick, and in an easily consumable format. If you are posting a lot of text heavy content, you are simply not going to get the audience. Pinterest allows you to reach a massive audience in a format that they enjoy.

 Marketing on Pinterest

 5. Pinterest makes interaction easy

Whether you are repinning your target audience’s posts; following your partner’s accounts; commenting on your client’s pins; or following an industry leader’s board; Pinterest makes interaction easy. Not only does this allow your brand to create another point of contact; increasing brand awareness, but it also allows you to add value to your own social media account by using their content.

 

6. Pinterest increases engagement

If not managed correctly, businesses on social media can come across as pests. This is because users are generally looking to interact with people, not products. Pinterest, however, has turned this idea on its head. Images pinned by individuals are not given preferential treatment on Pinterest. In fact Pinterest users are twice as likely to interact with brands as Facebook users. This makes Pinterest an excellent target for advertising.

 

Pinterest is no longer just a place for cat photos and baking pictures. It is a sturdy marketing tool that can be utilized profitably by a majority of Australian businesses. Whether you are looking for another way to improve your SEO, or you can advertise your product or service, Pinterest could be a key tool for your business. 

 

For more information on how you can best utilize social media for business purposes, download our free ebook: How To Turn Facebook Fans Into Paying Customers by clicking the link below.

 

The 360 Degree Marketing Group Facebook Fans Ebook for Small Business Owners

Topics: advertising, social media marketing sydney, be on Pinterest, tips for social media marketing, 5 pinterest tips, pinterest for business in sydney, Pinterest Marketing, reasons to be on pinterest, Marketing on Pinterest

Understanding The Cost Of Bus Shelter Advertising In Sydney

Posted by Amy Baker on Dec 6, 2013 8:00:00 AM

Today, business owners have so many advertising options, both online and offline.

So inevitably, some of the most effective choices get overlooked. While online advertising rules the day, as print advertising struggles, offline options such as bus shelters are still very viable for small businesses. However, it’s important to understand the cost of bus shelters versus the return on investment.

How much do bus shelter ads cost?

There are a couple of factors to consider. Bus shelter advertisement costs in Sydney vary depending on the neighbourhood and the type of product. If you’re going to make some inquiries, remember that bus shelter advertisements are typically managed by the furniture contractors, not the bus companies. The majority of shelters are maintained by APN Outdoor (for State Transit buses), Adshel and JCDecaux, so start there.

When you contact a representative from these companies, keep in mind the two above factors – ad type and location. Think outside the box – the most high-traffic and hippest areas, although they seem attractive, may not always be the best fit for what your company offers. Take into consideration who you are and whom you market to. That way, you may be able to spend considerably less money on a more effective bus shelter ad.

The key is to understand what you really need. Do you need to be in the inner city, or in the suburbs with mom and dad? Do you need to engage your audience with a flashy tech-driven ad, or something more subtle? Often times, companies will simply throw a bunch of money at the most high-traffic areas, wasting valuable ad dollars. Today, all marketing is targeted, so make sure you take the same approach to advertising on a bus shelter.

Bus Shelter Advertising

For example, Adshel offers many bus shelter ads to choose from. They range from the traditional poster, which can either be a static or scrolling screen (for storytelling), to transforming the entire shelter into a miniature cinema or rain garden, for high-level campaigns that require something more spectacular.

For the small business owner, however, it’s all about getting the most bang for your buck. That’s why the tried-and-true products, like Adshel’s posters, will most likely be your best solution. However, in 2013, we are fortunate because better and cheaper access to technology has really improved some seemingly basic ads. For example, many of the billboards can now incorporate touch screen technology, augmented reality, interactive games and/or facial recognition.

If you’re looking for the perfect bus shelter advertisement, then check out MOVE, the Measurement of Outdoor Visibility and Exposure system, which measures and analyses the ROI of outdoor advertising in Australia. Add this to your arsenal of data before approaching an advertising representative.

Ultimately, the price of Sydney bus shelter advertisements all depends on you.

The more you analyse your own demographics, the better chance you have at purchasing an ad that gets results at just the right price. Today, there is a wealth of online analytics tools out there that can help you optimize your offline, outdoor advertising whether this be at a bus stop or on the bus.

As of 2010, there were more than 205,000,000 State Transit bus riders in Sydney. About 300,000 people work in Sydney’s central business district, however, new suburban bus routes are making public transit more popular in more places. Since Sydney’s dense population has already put quite a strain on the city’s public transportation system, it’s logical to expect that there will be new routes, and new bus shelters, created throughout the coming years. For the small business owner, that means the increased likelihood of your target market being exposed to your advertisement. 

If you would like to find out more about how you can measure your marketing success, download our free ebook: Closed-Loop Marketing. This free resource will explain how you can measure the metrics that matter and link your sales back to the marketing efforts that created them. Simply click the link below to download your free copy:

 

The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: bus shelter, bus shelter advertising, cost of bus shelter ads, marketing outdoors, outdoor advertising, bus shelter marketing

Party in the Back: A review of Taxi Back Advertising

Posted by Amy Baker on Dec 3, 2013 4:30:00 AM

So you know that taxis tend to cluster in the busiest parts of the city in order to maximise their profits, and as someone who is looking to hail a taxi you kow that it makes sense to go where there are the most people. What you might not have thought about however, is that this common knowledge is just as relevant when considering this method of advertising.

Which Sydney taxis have advertising at the back?

This review of taxi back advertising in Sydney would be absolutely incomplete if it didn’t go into detail about these unique taxis.

These Sydney taxis are an iconic fixture in the city, and according to ROVA; one of the best operators of taxi back advertising, their taxis are: “Inseparable from the lifestyle of the
population and visible everywhere, this one vehicle links business communities, tourist attractions, shopping areas, cultural and entertainment quarters and transport hubs.”

What that literally means is that taxi back advertising has a really large outreach, of diverse demographics. Taxi back advertising operates in a way which beats flyers, and conventional billboards hands down!

Why is taxi back advertising better than a conventional billboard you may ask?

Well, that’s really simple; it’s a matter of distance and reach.

Whilst the average billboard is viewed from a significant diistance, and is passed quite rapidly depending on the flow of traffic, taxi back ads are at eye level and can be viewed by motorists, their passengers, and pedestrians, without the risk of being ignored, or tuned out because there’s always a new one a couple of cars up!

Better yet; the distance travelled by the average taxi is one that would make your car blush—even a freight truck cannot touch the distance that a taxi in Sydney has to travel on a daily basis, which gives you amazing brand exposure!

Taxiback advertising

Why not place my ad on a bench, or a bus?

Most people have come to associate mobile ads simply with advertising their business on the side of a bus, but there are a few drawbacks to that plan. Namely;

Unlike taxi back advertising, ads that are placed on a bus differ according to which side of the bus you are looking at, and the view is easily obstructed. You will not be able to get the same amount of brand exposure as you would with a taxi. Not to mention the cost.

The other reason why taxi back advertising is much more successful at reaching your target
audience is their nature. Unlike buses, or placing your ad in a static area like a park bench, or billboard, taxis are able to move around in a manner that is not constricted by routes, or lanes. If you choose to use taxi advertising, your product can literally be seen by everyone in the city even if they are in a neighbourhood unreachable to other forms of rapid transit 24 hours every day.

Taxi back advertising is weird, but good!

When reviewing taxi back advertising, the conclusion is that it’s pretty unique. The originality is also something that provides a huge amount of leverage to someone running a small business...

Since advertising on the back of a taxi is already a strange way to get the message across, you can really begin to take advantage of this medium by piquing people’s interest.

Your business can communicate plenty of information on the back of that taxi, that old media is just afraid of, or not original enough to spot.

For instance, using GPS information you can find out if the taxi is usually in an area that has a large community of tourists. If your business relies on a specific demographic, you can pick taxis which cover a specific route that will reach your ideal audience!

If you would like to find out more about how you can measure your marketing success, download our free ebook: Closed-Loop Marketing. This free resource will explain how you can measure the metrics that matter and link your sales back to the marketing efforts that created them. Simply click the link below to download your free copy.

 

The 360 Degree Marketing Group Free Ebook On Closed Loop Marketing for Marketing Managers

Topics: taxi advertising, taxi back reviews, taxi advertising in Sydney, reviewing taxi advertising, review of taxi advertising in Sydney