The 360 Degree Marketing Group Blog

30 YouTube Marketing Statistics

Posted by Amy Baker on Apr 14, 2015 2:00:00 AM

More businesses are incorporating YouTube into their marketing strategies. Here are 30 YouTube marketing statistics that show why marketers are using it.

The inception of Google AdWords revolutionized the world of online marketing. AdWords for video took things a step further by simplifying the creation of video campaigns for use in YouTube marketing. YouTube is the Number Two search engine in the world, second only to Google. More and more businesses are realizing the importance of incorporating this video platform into their marketing strategies.

Below are 30 statistics that will give you insight into how marketers are leveraging the YouTube advertising platform.

YouTube Advertising Statistics

YouTube Marketing Statistics

  1. More than a million advertisers are using Google’s AdWords system, the majority of which are small businesses
  2. A third of all online activity is spent watching video
  3. YouTube has more than 1 billion users
  4. YouTube is localised in 75 countries and available is 61 languages
  5. Half of all YouTube views are on mobile devices
  6. 1 Billion average YouTube mobile video views per day
  7. Every Day 100 Million Internet Users Watch An Online Video
  8. 45.5% Of Internet Users View At Least One Video Online Over The Course Of A Month
  9. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month
  10. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
  11. Advertisers spent 5.6 billion on YouTube marketing in 2013
  12. 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
  13. The average length of the most-viewed YouTube videos is between 31-120 seconds
  14. 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes 
  15. 50% Of Users Watch Business Related Videos On YouTube Once A Week
  16. Videos Increase People’s Understanding Of Your Product Or Service by 74%
  17. 80% Of Internet Users Remember The Video Ads They Watch Online
  18. 75% Of Users Visit The Marketer’s Website After Viewing A Video
  19. 26% Of Internet Users Look For More Information After Viewing A Video Ad
  20. 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed
  21. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad
  22. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
  23. 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process
  24. The average sales order value for visitors referred by YouTube is $37.63
  25. Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers
  26. 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
  27. Over 700 YouTube videos are shared on Twitter each minute
  28. 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  29. Millions of subscriptions to YouTube happen each day. (Subscriptions allow users to connect with a business/person/user they are interested in and keep up on their activity on the site)
  30. YouTube Videos from the top 25 consumer electronics brands were shared 134 million times in 2013

 

Conclusion

The numbers show that YouTube advertising is invaluable to any digital marketing strategy. As the YouTube ad platform continues to grow, your business can grow with it.

Are you considering YouTube advertising? The team here at The 360 Degree Marketing Group can help, contact us today. Or click the link below to receive 50% off your first campaign's management fee:

YouTube Campaign 50% Off

Topics: cost of youtube ads, YouTube marketing