With over 2 billion users, YouTube is the second biggest search engine in the world behind of Google and has over 1 million users every month. Often YouTube is over looked by people when thinking of advertising on social media, but if the numbers are anything to go by, YouTube should not be one to be dismissed especially for a small business with a small budget.
YouTube is a very valuable communications channel for businesses, your videos and video ads have the potential to be seen by billions, which is great for brand awareness.
Let’s explore how much it costs to advertise on YouTube and how it can benefit your business marketing campaigns.
YouTube Ads Cost
As a YouTube advertising user you pay per view with an average cost per view ranging from $10-$30 (per thousand) with the option to have your ad in four standard ad formats.
Your video ad shows up inside of a YouTube display box along with one or two other ads. This display is similar to ads on Google search, except viewers can see a snapshot of the video. To watch the ad a viewer clicks on it directly.
In this instance your video ad will appear when a person searches a particular category on YouTube. The key to getting your ad to appear the most is to use relevant keywords when setting up the ad, or the most searched key words on YouTube. Using Google you can be able to find the most searched keywords and set these up when putting up the ad.
This is when you’re your advertisement shows up on YouTube partner videos that are 10 mins or more in length. It appears as a suggested video after the video has ended. You ad can also show up in between ad breaks, allowing the user to choose which of the suggested ads to watch.
Ads play before, during or after a video. The ad plays for several seconds while a counter counts down the time. The viewer is prompted to skip the ad after a certain number of seconds has passed. You pay only after viewers have watched at least 30 seconds of your ad. This is a popular choice among advertisers
So is YouTube advertising worth it, we will help you decide by listing and explaining some of the best benefits of advertising on YouTube?
YouTube allows you to target your ads by selecting options such as personal demographics, location, language and subject matter. It is nice to have this much control over who gets to see your ad. Spend some time considering who your best target market is. The last thing you want is to waste precious ad dollars on people with no interest in what you are promoting, especially when you are a small business with limited funds.
Television advertising is very expensive to reach a significant percentage of the target audience, but YouTube video marketing is extremely cost-effective. When combined with targeting tools, YouTube is a great marketing platform for small businesses.
With a limited budget you will want to know where every cent of your dollar is going and how it’s being used.
YouTube advertising allows you to prove whether consumers were exposed to a specific message or whether they were totally engaged. Today’s advanced analytics enable marketers to understand exactly who is watching their message and when.
Discover the benefits of YouTube advertising for yourself and create your first campaign with the help of The 360 Degree Marketing Group. Receive 50% off the management fee when you spend $5,000 or more. Click the link below for more details: